Around us - in everything we see - we see opportunities to make businesses move forward. This drive is fed by our own business-mindedness. Over the years we’ve been answering to our clients’ briefings with that same attitude. We look at every briefing as the entrepreneurs we are. We first want to understand our clients’ business or project in full before coming back with a pragmatic solution. But we don’t just wait for a clients’ briefing to land on our desk to start a new project. When we see opportunities around us, we decide to set up new ventures ourselves as well. Some are successful, others are not, but we learn from both.
We started the family festival Wonderweekend from scratch, we originated the National Breakfast Week , we have collabs with art galleries and we’ll be launching our own coffee bar in 2022 .
These ventures are our playground where we test various communication and connection tactics. These range from publishing books and magazines, to setting up events, running social media campaigns, building surprising activations at festivals and creating apps from scratch. All of these communication tactics are used to create or build communities, content & culture.
These Communities can be live or digital, they can be very niche or pretty broad. We’ve targeted baristas, brusseleirs living in contrat de quartier zones, millennials, anti-vaxers and families with kids.
The Content we create isn’t limited to pictures, videos or good copy. Content is every medium that can carry or support our communication messages. We’ve curated magazine content, Family diy boxes, digital apps, a book, testimonials, newsletter articles and walking tours.
A Culture , finally, is a set of values and beliefs that a group of people share. We’ve supported existing cultures, created new ones and altered views in cultures as various as streetfootball, art collectors, nature lovers and petrolheads.
We do this for us, but also for you. Based in the heart of Brussels - after London the most diverse city on the European continent – we are immersed in a setting that reflects the world that we live in today. We embrace this Brussels’ diversity in our work, our team and our interactions with you, each other and the world around us.
Wa me doon vè ons, doon me vè aaile.
