Google Adwords, social media, e-mailings, affiliate marketing, … nowadays 7 in 10 companies are involved in some form of digital marketing. And that’s a good thing, too: no fewer than seven million Belgians from all walks of life are active online, 24/7! In other words, in terms of potential, the sk...
One of the specialisations is PR. We take care of your positive image and build up a relationship of trust between our journalists and your company/brand. We have a team of 15 professionals with 2 native bilingual speakers (dutch and french). The PR department is experienced in both product and corp...
Projet réalisé pour Audi dans l'industrie Automobile pour un B2B / B2C public en 2018.For Audi, we handled the press relations for both corporate and lifestyle press. This resultedin - amongst other things - setting up barter deals, and develop creative campaigns for theirsponsorship with the Royal Belgian Hockey team & RSC Anderlecht, but also for productlaunches.
Projet réalisé pour Bank de Kremer dans l'industrie Banque et Finance pour un B2C public en 2019.Fact: it’s money that keeps people in Flanders awake at night, not their health. But only a third of the population are actively trying to sort out their finances. A new bank has come onto the market in the hope of changing this, with a specific approach encapsulated in an app. Bank de Kremer is not just another fintech player. It is a bank responding to a specific need. And we helped them develop and launch their new brand.
Projet réalisé pour Coca-Cola Belgium dans l'industrie Boissons pour un B2B / B2C public en 2017.Give teens an unforgettable summer, that was our target for the campaign of Coca-Cola. Butbefore they could think of summer, festivals, beach,… they first had make it through a toughexam period. We surveyed over 100 students about their study habits and what theirultimate dream destination would be. The most remarkable outcome is that barely 1 out of5 students still studies in student rooms. The majority prefers the convenience of studying athome.
Projet réalisé pour Securitas dans l'industrie Autres pour un B2C public en 2019.Getting young people interested in a job in the security sector. That is what Securitas, a constantly growing world player, set out to do. The company is currently looking to recruit more than 1,500 new colleagues, including 200 student workers for the summer. They decided to organise Securitas on Tour to target this audience. A job festival that travelled to six locations in just six days. RCA provided rock ’n’ roll communication to guarantee an enthusiastic audience in the front row.
Projet réalisé pour New Balance dans l'industrie Accessoires & vêtements pour un B2C public en 2018.In early 2018, New Balance reissued its iconic 574 sneaker after exactly 30 years. The sports brand made a deliberate choice to promote the classic grey model because it is timeless, it goes well with everything and it refuses to submit to trends. To underscore the relaunch, New Balance launched an international ‘Own Grey Day’ on 15 March.
Projet réalisé pour RCA dans l'industrie Marketing & Publicité pour un public .
Projet réalisé pour Vanden Borre dans l'industrie Vente au détail pour un B2C public en 2020.
Projet réalisé pour Bio-Planet dans l'industrie Alimentaire pour un B2B / B2C public en 2020.In order to meet the growing global food demand (due to the growing population and changed eating habits) and the fact that 80% of the arable land has already been taken up, it will be necessary to grow differently. Vertical agriculture/vertical farming (i.e. multi-layer cultivation in conditioned conditions) can offer a solution. There is also consumer demand for sustainable(er) products. After two years of testing, Colruyt Group has developed a vertical farm installation with the aim of selling herbs (in a 1st phase basil, later in the year coriander) with a very small ecological footprint in all 31 Belgian Bio-Planets from 4 March 2020. This method is pesticide-free and requires 90% less water and 20 times less surface area than traditional greenhouse cultivation.
Projet réalisé pour VDAB dans l'industrie Gouvernement et administration pour un B2C public en 2020.Technology, automation and digitisation: they create a lot of jobs, but they eliminate plenty of others. The world is moving very fast and that affects us all. As a labour market director, the Flemish public employment agency VDAB wants to get jobseekers, employees, employers and partners on the move and keep them moving. Throughout their entire career. To reinforce this message, we devised a dynamic campaign bursting with energy.
Support in PR-related areas. Or sometimes an activation of a new product our the launch of an event.
The contact with my key account (and the team). She really listens to our 'case' and always comes up with a good idea our solution. Also the flexibility and the human and spontaneous approach make it a true joy to work together (big thanks!).
It would be nice if for each campaign benchmarks are given at 'the pitch of a campaign' so that it is easier to follow up/ analyse the result of a campaign and to pitch upcoming campaigns towards the board. Now I have the feeling that some tools are missing to give the exact info/KPI's/ report of a campaign. It could also help us to get learnings for other campaigns.
Jolien Alders recommande cette agence
two projects in corp comms (year end video & CEO media training)
Fast response, flexibility (CEO sick on day planned for filming, quickly new date fixed, new location, etc.), high quality advice
Joris Poppe recommande cette agence
Objective was to give me support in our social media team during the absence of colleagues in the team (2 colleagues left our company at the same time and as I was alone in the team, I needed support for community management and content creation)
Flexibility and creativity! Also, I appreciated that the externals sent by RCA were quickly able to integrate the team and that I was able to considerate them as my real colleagues.
Not at all! The persons sent by RCA were really my saviors during this difficult period.
Ludivine Allard recommande cette agence
Website architecture (with focus on client optimization) Workshops on social media (content planning, advertising,...) and SEO Support online presence
Professional and fast feedback, allowing you to implement 'learned materials' yourself. Feedback on how customers think, 'forcing' you to change perspective in communication.
Ina Metalidis recommande cette agence
Creating two websites in support of our two different brands PMV and PMV/z, as well as general support for our social media strategy. RCA is also in charge of the development of some of our graphic carriers.
Working with RCA is like working with my colleagues. They have a very good comprehension of our needs with regards to website development, react very swiftly and the timings are always respected. They also have in-depth experience with elaborating a social media strategy, which they corroborate with adequate online analysis.
FRANK KINDT recommande cette agence
Google & Programmatic Advertising for our constant changing campagnes
That our contact person was always in contact with us even with the smallest adjustment and forward-looking.
Laurens Van Geneugden recommande cette agence