Projet réalisé pour e5 Mode dans l'industrie Accessoires & vêtements pour un public B2C en 2018.E5 mode is an established value in the Belgian fashion landscape. The family business was founded in 1979 and has currently 70 physical stores. The goal of e5 mode is to sell beautiful clothing to fashion-conscious customers. Their greatest asset is personal service, which they also wanted to see reflected in their new webshop.In order to become completely future-proofed, e5 mode wanted a new webshop. Their previous webshop worked on Magento 1, an older version of Magento that will no longer be supported from 2020 onwards. Moreover, their webshop was not mobile. Time for innovation! Baldwin accepted this challenge with great pleasure.Wireframes & design Exchanging ideasOur collaboration started with a brainstorming session. The new webshop absolutely had to be mobile responsive. More and more people use their mobile to surf on the internet, or visit websites or webshops via mobile ads. We also agreed quickly on the house style: it should be more modern and contemporary, but also remain recognizable. After team Baldwin and team e5 mode sat together to exchange ideas, it was time to make their dreams come true. Let’s start!Our designers first started sketching the wireframes. Wireframes are very useful to integrate the design and UX wishes of the customer into the webshop. After the wireframes were completed, it was time for the design phase. The challenge? The design had to look both modern and fresh, and be instinctive. In addition, e5 mode has an extensive network of stores. It was very important that this extensive store network was also strongly highlighted in the new webshop. After all, a good webshop also has an impact on the turnover in the offline stores.The resultThe new webshop of e5 mode puts both the products and the personal service of e5 mode in the spotlight. The webshop of e5 mode has for instance inspiring lookbooks, personal customer stories, a MyStyle service and much more.The new design has a fresher and more contemporary look and provides a pleasant shopping experience. For example, we choose to give the search bar a fixed and prominent place in the header because a search bar is one of the most important elements of a webshop.It was also a challenge to keep the categorization on the mobile website clear and clean. By using a slider that smoothly moves to the next subcategory, the user can easily and quickly navigate on the new mobile webshop.
Projet réalisé pour Canvascamp dans l'industrie Vente au détail pour un public B2B / B2C.CanvasCamp is one of the world’s leading canvas tents specialists, who creates high-quality equipment for nature lovers and sells it at affordable prices.Webshop: www.canvascamp.com The business aims to help people create great memories when exploring the world, no matter how harsh the conditions are. Because it is known as a benchmark for canvas tents and for its good-looking products, we got overly excited about working with this client.It all started with a meetingIf you read about us, you are probably already familiar with our way of working. Each collaboration starts with a briefing for development. In this phase the business owners communicate all the requirements they have for the project.Baldwin built the first Magento webshop for Canvascamp in 2014. Now 4 years later we wanted to upgrade to Magento 2 and create a new shopping experience. After we finished the marketing & the technical research and we gathered all the information we needed, we proposed a structure for the website. It was properly adjusted depending on the client’s feedback until we established the final version.