Developing and execution of en lifestyle press conference and bloggers event in a inspiring fitness environment to present new TomTom fitness watches.

Invites: lifestyle, sports, health media, lifestyle bloggers and youtubers

Concept: press presentation, personal story speaker (famous running opinon leader), live demo & workshop to test products in state-of-the art fitness/health center.

Goal: experience event with a large numbre of key media and bloggers and press coverage of event and testing.

Developing PR-campaign for the launch of PlayStation VR, the new next-gen VR system

Spring to Winter 2016

- Press releases

- Activating influencers

- Communication fairs

- Preview press event

- Pop-up Stores Brussels/Antwerp: inviting media and influencers

- demos

- 1-1 approach nation tv/radio

- Editorial Tours to showcase PS VR

- Communication PR-stunt at release

- Review sample distribution to media

- VIP-kits to key influencers 

Our mission is/was to launch and develop the French speaking Facebook page of Sony PlayStation in Belgium. We managed to reach a community of 40K fans in 4 months.

Our task was to promote free mobile streaming during the summer. We have selected a number of Dutch- and French-speaking influencers, YouTubers and bloggers to make inspiring content on the summer festivals.

Organizing a big press & influencer event for the launch of MTV's Ex on The Beach Double Dutch season 2 in Antwerp , followed by a PR and influencer campaign to promote each episode.