Walkie Talkie Gand, Belgique

Projet réalisé pour ELVIE dans l'industrie Matériel et Equipement IT pour un public B2B / B2C en 2021.HOW THE LAUNCH OF A BREASTFEEDING BENCH, TO FIGHT THE STIGMA AROUND BREASTFEEDING AND PUMPING IN PUBLIC, WAS HEARD NATIONALLY (AND INTERNATIONALLY). Since launching in 2013, Elvie has continued to lead the femtech category by delivering groundbreaking innovations to support women in their everyday lives and change conversations around women’s health in general.The World Breastfeeding Week, which takes place every year in August, was therefore highlighted in our agenda. We decided to use that momentum to make a positive statement and break the taboo that still exists around breastfeeding (and pumping) in public.Elvie wants to empower women to feel safe and comfortable breastfeeding or pumping in public and encourage the Belgian public to support them. This is a pretty serious issue and sometimes, the best way to highlight a serious issue is to do something out of the box. Anyone who saw our campaign will have received the message loud and clear. “It’s always been our belief that every mother, parent, and family should be able to choose how and where to feed their baby— without judgment or restriction. Likewise, parents should always have the freedom to be out and about without worries. By installing this purpose-built breastfeeding bench and launching the Breast Places website, we hope to truly support mothers of young children to breastfeed or pump in public— while fulfilling our core belief in the process.”Tania Boler, founder of Elvie Together with design studio Atelier Leda, we designed a Breastfeeding Bench that encourages women to feed or pump in public, because it is the most natural thing in the world. The launch of this first Elvie Breastfeeding Bench was an invitation to stand with all those women that have felt shamed or confined when breastfeeding or pumping. We integrated an armrest, some toys and a changing pad to make the user experience as comfortable and pleasant as possible. Throughout the month of August the bench could be found and used on Kortrijk’s Grote Markt.

Projet réalisé pour The Coca-Cola Company dans l'industrie Boissons pour un public B2B / B2C en 2021.Ever wondered what summer tastes like? The Coca-Cola Company launched its first alcoholic beverage in late spring / early summer of 2021 in Belgium. Topo Chico Hard Seltzer blends sparkling water with alcohol and a splash of natural flavours. The drink is inspired by Topo Chico® mineral water, a brand with a rich heritage that began in Monterey, Mexico, and is available in three refreshing and exotic flavours: Tangy Lemon Lime, Pineapple Twist, and Strawberry Guava.

Projet réalisé pour VINTED dans l'industrie Accessoires & vêtements pour un public B2B / B2C.Because every fashion item has a story, a moment, a feeling, and passing on a pre-loved item might be the best way to share this feeling with the next owner. Someone’s pre-loved item can transform into someone else’s first, leaving the closet and embarking on a grand new life at a great new price. And that’s what Vinted is all about! Vinted was founded in 2008 and has wiggled its way into our fashion-endearing hearts ever since, so when they were looking for a PR agency in Belgium, it was a match made in fashion heaven!

Projet réalisé pour Decathlon dans l'industrie Sport pour un public B2C.In a maximum security prison in Oudenaarde (Belgium) Decathlon launched “The Breakaway”, the first eCycling team for prisoners. This way they can ride and race with people from the outside world, on the virtual cycling platform Zwift. The initiative is part of Decathlon’s broader vision to make sport accessible for all.“Decathlon aims to make sport accessible to all. With this project, we want to show that sport brings people together, despite differences or prejudices. A shared passion, in this case cycling, puts all this aside. We believe that sport is the key to teaching people how to live together, help and respect each other. Values that become all the more important when these prisoners are released from prison, and have to re-integrate into society.”Thomas Lejeune Debarre, Marketing & Communication leader Decathlon BelgiumSports and exercise are a meaningful and positive activity for prisoners. Exercise has a positive impact on their mental health, and it can be a way to release negative energy and reduce anxiety and stress. Besides benefitting inmates’ mental health and behaviour, sport in prison also improves their chances of rehabilitation. Thanks to its accessible nature, sports is a good way of overcoming certain barriers and reclaiming a place in society. Therefore each member of the Breakaway team received a bike, a connected trainer and all the other necessary equipment for them to ride in the virtual cycling worlds of Zwift. Thanks to a smart trainer, the hills they rode felt real and through an internet connection, other riders from the outside world were visible to them.

Projet réalisé pour FRIESLANDCAMPINA dans l'industrie Alimentaire pour un public B2B / B2C en 2021.Every first Sunday of October since 1991, hundreds of Flemish companies open their doors to the general public on a day known as ‘Voka Open Bedrijvendag’ – an event for which we are working for the fifth year in a row. After the digital edition in 2020, a first hybrid version took place in 2021 where people could visit companies both physically and online. Historically, the official kick-off moment is given by a leading company that has something to announce or celebrate. We reached out to FrieslandCampina and brought our two clients together in a win-win situation for a joint event. After all: our dairy client celebrated its 150th anniversary and its latest sustainability initiative. This entailed some challenges: how to prevent an overlap between both clients regarding the pitching of journalists? How to convince journalists to attend the kick-off at FrieslandCampina whereas at the same time dozens of other companies opened their doors as well – all of them deserving of media attention as part of Voka Open Bedrijvendag, too? And how to draw media attention twice in a short time span: before the event to have news pieces inform visitors – and afterwards with how the event went?

Projet réalisé pour COWBOY dans l'industrie Transport pour un public B2B / B2C en 2022.Cowboy is a Belgian designer of electric bikes designed to take the streets. Their mission is to change urban mobility for the better, and do it in a stylish and connected way. Up until the launch of the first Cowboy bike early 2018, e-bikes were still either aimed at elderly people who need the assistance, or at very wealthy people who could afford a bike that is almost the price of a good, pre-owned automobile. Cowboy has changed just that, offering an intuitive, connected and beautifully designed electrified ride for a great price.