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The Reference

Gand, Belgique
Established in 1993, The Reference is an international web agency and one of the digital pioneers in Europe . From its very start the agency combined marketing and technology to create important added value for its clients. Today The Reference is a leading multichannel agency with a team of more than 140 highly skilled employees. The Reference, based in Ghent, Antwerp and New York, is characterized by a result-oriented approach, reflected in its motto: it's more than digital, it's your business . The agency assists its clients in strategic transformation projects and turns objectives into success stories, while seamlessly integrating various areas of expertise: brand design, e-commerce, marketing automation, search engine marketing, social media, analytics, mobile & tablet, custom applications,...  The Reference is one of the very few companies that has a full service digital offering, but is definitely unique in its integrated approach across all (digital) channels and customer touchpoints. Customers appreciate The Reference for its performance oriented approach and relentless focus on achieving and leveraging their strategic business objectives.  In 2007, the agency joined Emakina Group, enabling it to service its clients internationally as well. Among the clients of The Reference are Besix, Kodak Alaris, Carglass, Luminus, Ikea, Bekaert, DELA, Thomas Cook, OZ - Onafhankelijk Ziekenfonds, Makro Cash & Carry Belgium, Gates Europe, International Post Corporation, Swiss Education Group, Fluxys, Colruyt, BNP Paribas Fortis, Ansell, iMinds, Shurgard Europe, …
170 personnes dans leur équipe
Parle Anglais, Néerlandais
6 projets dans leur portefeuille
Travaille à distance à travers le monde
Membre Sortlist depuis 2014
Fondée en 1992
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16 services offerts par The Reference

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  • Description
    Employees are increasingly bringing their tablet or smartphone with them to the office because it allows them to perform their job better. Many companies have noticed this, and are now recognising the potential in mobile applications which address the professional needs and responsibilities of their employees. These devices could mean added value for your company as well.
    Compétences en Application web (2)
    PHP OntwikkelingPhp Development

    En savoir plus sur Application web

  • Description
    The Reference has an extensive and highly skilled technical team that spares no effort in bringing your project to successful fruition. The team makes use of standard platforms such as Microsoft .NET, Java and PHP.
    Compétences en Création de site internet (4)
    Php DevelopmentPHPResponsive Website OntwikkelingWebsite Herontwerp
    Projets en Création de site internet (2)
    Luminus: Responsive site - Création de site internet
    iMinds: New website - Création de site internet
    Clients en Création de site internet (2)
    LuminusEnergie et Pétrole | national
    iMindsGouvernement et administration | regional

    En savoir plus sur Création de site internet

  • Description
    - mobile strategy
    - iOS, Android, Windows Phone
    - Sales tools (Showpad)
    - mobile magazines
    - mobile advertising
    Compétences en Application mobile (1)
    Publicidad para móviles
    Projet en Application mobile (1)
    Start 2 Run: Mobile  app - Application mobile
    Client en Application mobile (1)
    Energy LabHôpitaux et Santé | regional

    En savoir plus sur Application mobile

  • Description
    How can the digital channels and all customer touchpoints contribute to the objectives of my organization?
    Compétences en Stratégie digitale (5)
    Online Game DevelopmentDigitale TransformatieCRM ConsultingDigitale ConsultingMarketing Automation
    Projet en Stratégie digitale (1)
    OZ: Digital transformation - Stratégie digitale
    Client en Stratégie digitale (1)
    OZHôpitaux et Santé | national

    En savoir plus sur Stratégie digitale

  • Description
    E-commerce is providing viable opportunities for companies to provide (at least a part of) their range of products or services through the Internet. E-commerce solutions are even being deployed across new channels: for example, we developed the iPhone and Android version of the Collect&Go application of Colruyt.

    En savoir plus sur E-commerce

  • Description
    Our approach is centered around enabling you to act independently. We take care of training, equipment and support, so you yourself can manage your social media channels. Of course, we are also always available to help out where necessary.

    En savoir plus sur Réseaux sociaux

  • Description
    When the Perform team was first set up a number of years ago in order to consolidate all of our online marketing expertise into one team of experts, a lot of attention was paid to search engine marketing (SEA), and particularly to the best known SEA product, Google AdWords.
    Compétences en Publicité en ligne (3)
    Google AdwordsPerformance MarketingSearch Engine Marketing
    Projet en Publicité en ligne (1)
    DELA: Online marketing - Publicité en ligne
    Client en Publicité en ligne (1)
    DelaBanque et Finance | national

    En savoir plus sur Publicité en ligne

  • Description
    The Reference can assist you by creating
    Mood boards
    User experience
    Graphic interfaces
    Prototypes & mock-ups
    Brand recognition
    Consistency in all declinations

    En savoir plus sur Design & graphisme

  • Description
    We just love your brand!
    That's why we work with passion on your brand's positioning
    The positioning of your brand
    The graphics for success
    Optimal usability
    Selecting the most powerful channels
    Compétences en Image de marque & branding (2)
    BedrijfsidentiteitBrand Design
    Projet en Image de marque & branding (1)
    PARTOOL: Branding - Image de marque & branding
    Client en Image de marque & branding (1)
    PartoolBiens et services industriels | national

    En savoir plus sur Image de marque & branding

  • Description
    Click-to-open rate, lead nurturing, real-time optimisation... these are all concepts which have earned a permanent place in the realm of email marketing. We can safely say that email marketing has evolved into a full-grown and high-tech marketing discipline which is increasingly being utilised within the context of an overall CRM strategy. A high-yield email marketing scheme can be invaluable to your enterprise, provided you get the right support.

    En savoir plus sur Email Marketing

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Coordonnées de The Reference


  • Siège socialStapelplein 70, 9000 Gent, Belgium

  • Duboisstraat 50, 2060 Antwerpen, Belgium

  • 20 W 22nd St, New York, NY 10010, USA