The Other Agency

Agence spécialisée en Réseaux sociaux, Publicité, Stratégie de contenu, Design & graphisme.

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The Other Agency

A propos de The Other Agency

Ce profil a été vérifié par l'agence

Description
  • The Other Agency is a full scale audience engagement / advertising agency. In addition to handling online and offline strategies, including print, video, radio, paid social, influencer engagement, and guerilla marketing, The Other Agency oversees editorial content production from start to finish. To ensure each campaign is a success, The Other Agency creates tailor-made approaches for each client. With an affinity for FMCG, lifestyle, travel, food and beverages content, The Other Agency always delivers the best possible visual assets and copy for each project. Although advertising is the central focus, The Other Agency understands the value of incorporating public relations and influencer strategies, and has a well-versed team to assist with both. Based in Belgium, The Other Agency’s global focus can help your business reach new audiences and consumers.  

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    The Other Agency is een full-service reclamebureau. Naast het hanteren van online en offline strategieën, waaronder print, video, radio, betaalde sociale, influencer engagement en guerilla marketing, houdt The Other Agency toezicht op de redactionele content-productie van begin tot eind. Om ervoor te zorgen dat elke campagne een succes wordt, creëert The Other Agency voor elke klant een aanpak op maat. Met een affiniteit voor FMCG, lifestyle, reizen, eten en drinken, levert The Other Agency altijd de best mogelijke visuele middelen en tekst voor elk project. Hoewel reclame centraal staat, begrijpt The Other Agency de waarde van het integreren van public relations en influencer strategieën en heeft een ervaren team om bij beide te helpen. Gelegen in België, maar met een wereldse kijk, helpt The Other Agency graag mee om uw bedrijf nieuwe doelgroepen en consumenten te bereiken. 

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    The Other Agency est une agence de publicité multi-services. En plus de gérer des campagnes en ligne et hors ligne, comprenant l'impression, la vidéo, la radio, les réseaux sociaux et le Guerilla Marketing, The Other Agency supervise la production du contenu rédactionnel du début à la fin. Pour assurer le succès de chaque campagne, The Other Agency crée des approches sur mesure pour chaque client. Avec une affinité pour les produits FMCG, l’univers lifestyle et les voyages, The Other Agency fournit toujours les meilleurs créations visuels possibles et des copies pour chaque projet. Bien que la publicité soit au cœur de ses préoccupations, The Other Agency intègre aussi des stratégies de relations publiques et d'influence. L’agence dispose d'une équipe bien rodée pour aider ses clients dans ces deux domaines. Basée en Belgique, l'approche globale de The Other Agency peut aider votre entreprise à atteindre de nouveaux publics et consommateurs.

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Services offerts

Nous sommes actifs dans différents secteurs.

Réseaux sociaux
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Stratégie de contenu
  • We develop content strategies & implementation
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Publicité
  • Advertising Agency - mediabuying & creative services
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Design & graphisme
  • What's a campaign without Graphic Designers? We have the right here, so why not use them for your campaign?
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Quelques chiffres à propos de l'agence

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Services

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Recommandations

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Réalisations

12

Membres dans l'équipe

Réalisations précédentes

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5 réalisation(s) ajoutée(s)
Pineau Des Charentes - So Classic So in

Pineau Des Charentes - So Classic So in

mai 2019
mai 2019

Pineau Des Charentes - So Classic So in

Challenge

Pineau des Charentes is an iconic drink in Belgium. For many years it has been consumed as an aperitif but recently the sales are dropping. The main reason: the new generations have abandoned the product. They perceived the product too old-fashioned and too sweet. How to conquer the youngsters in an ultra-competitive market where bitter drinks are legion (Gin Tonic, Apérol, etc.)?

 

Solution

Conquer the target with a new way of consumption by launching a range of Cocktail Pineau des Charentes. A pineau truck has been circulating all summer long in the country's cities to introduce the famous drink.

Inspire the youngster on Social Media - Facebook & Instagram - and improving Pineau des Charentes image in a fresh, modern and active brand way. Bloggers were also invited to create and spread their own Pineau cocktail under the #SoClassic or #SoIn

 

Results

+30 % positive image perception

+12 millions of impressions over the 3 years

+ 50 000 drinks served

Réseaux sociaux
Photographie
Vidéo
Stratégie de contenu
Pop-up store Solo (Upfield)

Pop-up store Solo (Upfield)

avril 2019
avril 2019

Pop-up store Solo (Upfield)

Intro

Launching a brand new product on the market requires a great marketing plan to make sure you reach enough people and make enough buzz about it. Upfield, the largest plant-based consumer product company in the world, with iconic brands such as Solo and Becel, contacted us to launch a pop-up store on a busy location in Belgium, to give an extra push during the launch of their Crèmefine. It’s an alternative to the original cream, to give some extra flavor and creaminess to your favorite recipes. 

 

Process

We searched for the perfect spot to help Solo boost their launch of the new Crèmefine product range: de Meir in Antwerp. With it’s 1.3 million shoppers per month, we thought there wasn’t a better fit to create a pop-up store. During the opening hours, we served free soup - with a dash of crèmefine of course- and handed out free samples of the brand new Crèmefine. There was also a photo booth set-up for people to capture their cozy and tasteful moments.

 

Results

47.810 free samples of Solo Crèmefine were handed out in 28 days, 3700 liters of soup were consumed and more than 4.600 pictures were taken at our photo booth. Most supermarkets sold out their Crèmefine products during that period.

Design & graphisme
Relations publiques (RP)
Image de marque & branding
Bamix (Bodart) monthly content creation

Bamix (Bodart) monthly content creation

avril 2019
avril 2019

Bamix (Bodart) monthly content creation

 

Intro

Bodart engaged The Other Agency to handle paid social media and editorial/visual

content production to promote its Bamix mixer to Belgian audiences.

 

Process

The Other Agency manages Bodart’s Facebook account and advertising budget and organizes everything (photoshoots, copywriting, …) for the monthly social media content.

 

Results

Bodart’s Bamix successfully reached Dutch & French-speaking audiences in Belgium with the top post reaching 506.522 Facebook users during 2018. Nearly 31% of audiences engaged with the brand’s Facebook account.

Our recipes inspire people to get creative in the kitchen with their bamix, whether this is with vegetarian-, fusion-, comfort- or typical Belgian food.

Publicité
Planification médias
Réseaux sociaux
Photographie
Rédaction et traduction
Stratégie de contenu
Image de marque & branding
Content strategy Comté cheese

Content strategy Comté cheese

avril 2019
avril 2019

Content strategy Comté cheese

Intro

Comté is a prestigious, delicious French cheese that is crafted in the Jura Massif.

Comté is in France what Gouda is with us. The special aroma of Comté is due to the special herbs and grasses that the cows find in the fields of the Jura massif. The brand has a unique and amazing story but is less known to the Flemish people. The client entrusts us to further develop its reputation in Flanders in order to become more popular to Flemish people. We like to add a little magic to a project like this by being Comté’s digital content creation agency.

 

 

Process

A picture is worth a thousand words. We believe that great photography can truly enhance Comté’s visual identity. By creating a social media plan with monthly content creation and advertising we help Comté to capture the attention of its target audience and to cover the brand’s unique benefits. The Other Agency inspired the Flemish people on social media by providing engaging content on Facebook & Instagram so they gain knowledge of the cheese and its region, production and taste.

 

Results

  • Total number of posts: 178 posts
  • +2 170 new fans
  • Impressions : 3 922 819
  • Engagement rate : 3,78%

Publicité en ligne
Planification médias
Réseaux sociaux
Photographie
Rédaction et traduction
Design & graphisme
Stratégie de contenu
Image de marque & branding
Marketing Plan Solo (Unilever / Upfield)

Marketing Plan Solo (Unilever / Upfield)

décembre 2018
décembre 2018

Marketing Plan Solo (Unilever / Upfield)

Creating dynamic stories around simple, essential Solo products, like margarine and Crèmefine (new product launch), requires careful planning and execution. Multinational food, beauty, and home care company, Unilever, entrusts us to develop compelling, targeted concepts around top topicals while collaborating with bloggers year round. We are Unilver’s creative partner for influencer marketing. 

 

Process

Ongoing events and tastings for select influencers are conducted in an intimate setting to elevate the Solo Crèmefine product. While involving interactive elements, including tours and masterchef challenges, at well-respected gastronomic institutions, we produce unique experiences for influencers. After each event, invitees receive additional Solo products to use at home.

In addition to special events, we create holiday sentiment messaging for all Solo’s offerings. When considering how much a mother is worth, we featured the rich, buttery, golden color of Solo margarine. “Your mother is worth more than gold - she deserves the very best.”

 

Results

1.000.000+ consumers (and growing) via Instagram and Facebook are reached by selected influencers. All engaged bloggers and influencers are impressed by the Solo products we’ve introduced. 

 

Publicité en ligne
Publicité
Planification médias
Rédaction et traduction
Design & graphisme
Relations publiques (RP)
Stratégie de contenu

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