Superkraft Gand, Belgique

Projet réalisé pour Dash dans l'industrie Produits ménagers pour un public en 2022.The challengeHow do you, as a washing brand, impress Gen Z? A generation that grew up with an overwhelming amount of content, a generation that’s not afraid to criticise brands and stands up for what they believe in… How do you stand out to a generation that knows exactly what it wants? What would you do?Well, here’s what wé did.To reach Gen Z, we decided to approach some of the people they look up to. We reached out to foodies Mathieu Terryn and Bockie de Repper, who were organising the very first edition of their food festival ‘Drip’. What better way to prove that your washing pods actually work than exposing it to messy eaters with greasy food all day, right? We combined Dash and Drip festival in the concept ‘Don’t worry about the Drip’.Once the visitors arrived at the festival, they received a T-shirt, a manual and a bib with the word ‘Drip’ cut out of it. In the manual we told the Drip-goers to eat their food in the most wild, carefree way possible and to just let it all drip. Sauce, a piece of meat, some vegetables… Let it all go. Thanks to the cut-outs on the bib, the stains would create an edible print on the T-shirts.Once the festival-goers got back home and were sick of the edible prints they had created, they could count on the Dash Platinum Pods Color they received to restore their T-shirts. The results? The ‘invitation-to-drip’ was a great success! Young people got messy and dripped to their heart’s content. They even shared the entire experience, from the dripping to the laundry, on their social media channels.As soon as they got word of this strange, messy festival behaviour, the newspapers, online magazines, influencers and national as well as local tv stations all reported on it. The ‘Don’t worry about the Drip’ campaign for Dash added playfulness, experiences and dynamics to the food festival. Results: * Reach: 112 732 people * 2750 visitors * 867 bibs handed out * 572 T-shirts distributed * +50 social posts sharedDid this delicious campaign leave you hungry for more? Contact us (hello@superkraft.be) and find out how we can help you.

Projet réalisé pour Nalys dans l'industrie Produits ménagers pour un public B2C.Prominent presence on Instagram & TikTok? Yes! But your website is still the ultimate showcase for your brand and reflects your brand personality. It's also the hub of your company's online presence. All social media channels and advertisements direct traffic to your website for more information. It's simple really. If you open a website and think "meh...", you immediately label the brand to be unreliable!Nalys stands for active creativity, trendy textures and sustainability, inspired by nature. We want to convey this modern freshness through the website.Challenges * Low visibility for the products * Website structure (f.e. too many menu options) * Customer serviceObjectives * Create awareness (brand awareness & product awareness) * Drive engagement * Community buildingConcrete to do’s * Define the Digital Brand Identity * Improve the UX of the website * Increase engagement * Increase buying considerationThe baseThe eye wants something too. That is why we start at the beginning: a visually attractive homepage that summarises all the core values of the brand and is logically constructed. Do we have time? Nope. So if your visitors have to sigh, wait, search and scroll before they find the necessary information, most people will give up and quit.The first impression represents how Nalys wants to position itself effectively in the market. Beautiful big images of nature, stimulating articles and a logical menu are the first steps to a pleasant user experience. This structure is the result of an extensive technical and functional analysis. Added valueGoogle Analytics helped us to discover which articles were read often and therefore offer added value. Not clicked in 2 years? An unrelenting salute! Nalys does not only want to sell its products, but also help and inspire its customers. In this way, you don't just push the products in their face, but you really create an identity that is part of a community. Brand engagement? Check!Rate & reviewWhat exactly distinguishes Nalys toilet and kitchen paper from other similar brands? We'll let users decide! On each product page, visitors can leave a rate & review. Not a simple dry score, but a score divided into 3 elements: softness, price/quality and the 5 layers. Human reviews make a brand credible and convince potential customers to choose your specific brand. Google rewards well-constructed sites that generate a lot of traffic! So you will see our site appear very soon (while you are scrolling on the toilet?) ;-) No idea how to successfully convey your sparkling brand personality on your website? Contact us: hello@superkraft.be

Projet réalisé pour Europ Assistance dans l'industrie Assurance pour un public B2C.A social push for Europ Assistance thanks to Red Bull & Tom de Dorlodot’s paragliding power. Ready for a social media adventure? We sure are! Europ Assistance Belgium and adventurer Tom de Dorlodot are a match made in heaven and we couldn’t be more excited! Why? Not even the sky is the limit when you work with a professional paraglider! Objectives * Traffic - Blog articles Europ Assistance in cooperation with Tom de Dorlodot * Awareness - Highlight the partnership with Tom and create/ increase name awareness in Belgium * Product - Promote Tom as an ambassador of sports insurance.Our approachPHASE 1: Get to know Tom even though you should already know TomEurop Assistance has been working with Tom de Dorlodot for over 10 years. They even created the most comprehensive travel insurance for sports holidays together! Still not quite sure who Tom is? Don’t worry! While he’s a phenomenon in Wallonia, most people in Flanders will need a little more background info. To really create the idea that you’re missing out if you don’t know Tom yet, we called this campaign “Typically Tom”. Luckily Europ Assistance’s followers can get to know Tom now through various social media posts that evolve around his adventures. By linking these posts to the blog articles that Tom wrote we also generated traffic to the Europ Assistance website.PHASE 2: Contest announcementAre you tired of seeing the same giveaways over and over again? You can’t keep tagging your same 5 friends to win a giftcard, right? We decided to switch things up! We created a giveaway for daredevils on both Europ Assistance and Tom de Dorlodot’s Instagram pages. The prize? No gift cards, cosy dinners or entrance tickets, but a professional paragliding trip! We told you the sky wasn’t the limit! To reach as many people as possible, we decided to use two different formats in parallel. Getting Red Bull involved seemed like an obvious choice since they’re one of Tom’s main sponsors. They shared the giveaway on their Instagram feed and even linked to an interesting article about Tom’s favourite paragliding spots. The result? Over a thousand curious daredevils clicked through! Of course we wanted to do something in return. To thank Red Bull we’re inviting them to the winner’s flight and guarantee product placement in the aftermovie. Europ Assistance contestIf you’re choosing for Europ Assistance’s Sport insurance, you’re probably not planning on just kicking back and relaxing. You’re choosing adventure and pushing your limits! That’s why we dared followers to tag the biggest scaredy-cats in our “you don’t dare” posts. Tom de Dorlodot contestBecause we noticed that they give us more organic reach, we decided to stick with Instagram Reels. Not entirely convinced? The Reels had a reach of 188.206 and the feed post only had 87.815. Closing a crazy giveaway needs a crazy winner announcement! That’s why Tom will be announcing the winners live in the air during one of his weekly paragliding trips. Talk about ending on a high note! Results * 49K reach * 588 interactions * 849 page views on the Europ Assistance blog

Projet réalisé pour Dinner on the lake dans l'industrie Événements et Spectacles pour un public B2B / B2C en 2022.Imagine you are an entrepreneur in the events sector. Apart from that, you have an eye for digital innovation and you‘ve just created your very first NFT artwork. How can you communicate this to your existing business network? You need an innovative teaser video that immerses the viewers in the online experience just as much as your offline events do. That’s how we helped Jeremy Buyle, co-founder of the culinary pop-up Dinner On The Lake. What do you need?> Someone like Jeremy who immerses himself in a digital innovation. You can find out all about NFTs in our Superbites episode.> An existing network of followers. Learn how we put Dinner On The Lake on the map on Facebook and Instagram. > A creative and technically strong video team, like ours. Step 1: Choice of techniqueThe teaser had to get viewers excited about the NFT in no more than 15 seconds. Our original idea to work with 3D (by analogy with the 3D world of the Metaverse in which the NFT will be used) was not feasible for a video this short. So we opted for space imagery to show that you are moving to another world. Step 2: Choice of storylineMost teaser videos choose tension and a build-up to a climax. We decided to play the mystery card. In this way, we stimulate the viewer's curiosity about what Dinner On The Lake is about. An abstract subject like NFT is not easy to imagine. We kept the message short and sweet so that the viewers yearn for more. > Kraft it yourself tip: Put yourself in the head of your target group and keep in mind that what you want to tell them is new to them (and should therefore be understandable to non-experts). The resulthttps://youtu.be/KXFyWYiHLmU Eager to announce something new with your brand? Contact Superkraft and our creative team will help you out!

Projet réalisé pour Tampax dans l'industrie Produits ménagers pour un public B2C en 2021.French consumers are a critical target group, with very strong opinions. It’s not uncommon for your image to be damaged among this group. What can you do as a brand to turn the tide if this happens to you? Spread a positive message and regain trust. We’re taking care of reputation management for Tampax, the best-known tampon brand, with a new Instagram account. What do you need? * A target group that is not afraid to speak out. French consumers like to voice their opinions on topics such as the environment and gender equality. * Negative claims about your brand: In 2017, a documentary aired on French national TV, which claimed that Tampax products contained harmful ingredients. * Having the correct scientific information in place to refute those claims. Step 1: Create content pillars Every new Instagram account we launch starts from content pillars: themes you want to focus on as a brand and under which you can subdivide all your posts. For Tampax we came up with these 4 pillars: #TampaxTalk, #SangGêne, #MèreNature and #PasDeRègles. Step 2: #TampaxTalk: Educate We spread correct, no-nonsense, honest information. On Instagram, we try to be as informative as possible about the composition of Tampax products, their correct use and toxic shock syndrome: Kraft it yourself tip: Knowledge is power and transparency is the way to restore trust. Step 3: #SangGêne: Breaking taboos Tampax takes on the social role of informing everyone about menstruation in the right way. We also want to break taboos by talking openly about menstruation and all that it entails. We do not shy away from subjects such as cramps and other physical and mental discomforts caused by menstruation. On our Instagram account, we discuss these honestly, without judgment. Step 4: #MèreNature: Share how you are doing your bit Our third content pillar shows Tampax's efforts to help reduce waste and how this has a positive impact on the environment: * How is Tampax helping to clean up waste? * How do they preserve the environment for the future? * What more can they do as a brand?We communicate about Tampax Coton Protection, a new product line made of 100% organic cotton, with insertion sleeves made of sugarcane, among other things. Step 5: #PasDeRègles: Empower Through our latest content pillar, we want to encourage followers: with tampons, you can do whatever you want, whenever you want (if you feel like it). Tampons are the go-to aid for: * Being able to move freely when menstruating * Exercising * Doing yoga * SunbathingTampax believes that everyone deserves to move freely during their period. That's why the brand is inclusive for any body type, ethnicity, skin colour or gender identity. The end result The number of negative comments and questions has fallen by 67% since the start of our campaign. Are you struggling after image damage? Contact Superkraft and we will turn your reputation back into a positive one.

Projet réalisé pour Dash dans l'industrie Produits ménagers pour un public B2C en 2021.Suppose you score with funny and much-discussed TV commercials. How do you carry this through into your social media accounts? Discover how we helped Dash, the iconic laundry detergent, with social content to transform them into a much-loved brand on Facebook and Instagram.What do you need? * A brand with a clear brand promise: Dash washes whiter than white. * Brand awareness on traditional channels like TV.Step 1: Create content pillarsTo maintain a balance in your social content, it’s best to build it around content pillars. The challenge for Dash was to keep the mix between the nostalgic feeling of the laundry tub of old and to break the cliché of women doing the laundry. We started the conversation about: * family * the environment * #ShareTheLoad * top topicals linked to the brandStep 2: Match with beautiful imagesInnovative content requires innovative, aesthetic visuals. We carried Dash's "whiter than white" principle through into our visuals. Kraft it yourself tip: Apply the "Smashable brand" principle to your social media content. Remove all branded elements such as logos and pack shots. Is your content still recognisable as your brand? Then you’re doing really well. Step 3: Expand on a new channelThanks to the great results we achieved on Facebook, we were also allowed to expand Dash's Instagram. Here too, we started by defining content pillars. We made them a little more playful and engaging with stories, IGTV and reels.The end resultAfter just a few weeks, we noticed that our recognisable and funny posts were doing well and getting lots of positive comments. We created a close-knit community with sympathetic content that seamlessly connects with the brand. To continue to grow, we analyse and optimise KPIs such as: * engagement rate * reach * sentiment Would you like to get started on social media or dust off your social accounts? Contact Superkraft and we’ll turn your brand into a much-loved brand for your followers.