The first consultancy firm dedicated to data-driven digital transformation root: was born in 2017 out of the association of two renowned digital experts, Stéphane Lucien (ex-IPG Mediabrands, Space, Ogilvy, …) and Benoit Michielsens (ex-Dentsu Aegis, Havas) who decided to join forces and propose something new tot he market. Our services: Digital Media Consultancy Developing strategies and plans for digital is hard work, and technology can’t answer all the problems. From branding to performance (DR), we help you to create best in class digital mechanics starting and ending with your business goals ; combining search, social, programmatic or any other digital channels. On site if required, for a short or long period of time, our team of senior media experts will assist you from the auditing of the actual situation, defining the goals you want to achieve, selecting which media and how to use it as well as creating all the required processes to judge, fine-tune and (re)allocate investments based on business results. AdTech & MarTech Consultancy Technology is everywhere in the media field and gain more and more importance within organizations. Next to human resources, selecting the right technology partner is one of the most important aspect of the digital marketing of tomorrow. Whether buy or sell side, from ad-serving to complex in-house programmatic capabilities, our team of senior tech experts developed specific expertise in assessing AdTech and MarTech requirements to provide recommendations or drive RFI/RFP processes to build robust, effective and future-proof technology stack. Transparent Programmatic Trading The lack of transparency has damaging effects on the reputation of programmatic buying and causing those involved in the process to distrust other parties within the digital ecosystem. In the meantime, advertisers need to gain control over their media spend back and understand how the different systems operate both in term of features and costs. On site if required, for short or long term period of time, our team of senior media traders will operate programmatic campaigns (display, video, audio, etc.) in a 100% transparent way either on your or our technology stack. Data Management Consultancy Nowadays, a good digital ecosystem requires a professional data handling system, in other words, a Data Management Platform (DMP). The usage of such platform is more than needed, especially to drive efficiencies in digital mechanics, avoiding media wastage, only targeting the desired profiles and customers, creating look-a-like audience or excluding existing customers, etc. Whether you want to use it for analytics or create and use media segments, our team of senior experts will help you to shortlist, choose, implement and activate the best Data Management Platform according to your business needs. BI, Measurement & Data Visualization Measurement and data visualization are important parameters to provide every level of stakeholder a comprehensive view of performance across the business. From individual campaign performance and product performance to overall business group or brand performance. Reporting can be used not only retrospectively but to plot trend lines and to perform accurate predictive analysis in many ways. Our team of Data Analysts & Scientists mastering best in class data visualization tools may provide a baseline framework to build custom dashboarding interfaces and applications including past and predictive figures directly linked to your business goals. Attribution Modelling & Econometry Digital performance and conversions tracking have been using the old ‘last click’ model for long now; this model already shown lots of limits when it comes to attributing conversions and value to channels in complex digital mixes. Working on attribution modelling allows to go behind the standard and use more efficient models such as weighted, time decay, Markov, etc. or even build custom made ones. More important, these practices can also be the base for multi-media modelling as well as econometric algorithms. Our team of Data Analysts & Scientists will help you to identify the one that suits your business the most (or create your proper one ) and help you understand the value each channels as well as the influence of each on the others to better attribute marketing budget across the media mix. Training and Academic Program In an ever-changing digital world, being on top of the edge remains very difficult especially due to the multiplication of disciplines, technologies and new trendy topics. We have years of experience in media, technology, trading and programmatic space from which we developed extensive training material and exercises. Our senior experts provide various training sessions via market organization during the year but also delivers specific and customized in-house sessions for your team member to be updated on desired topics. Product Developement The media and data ecosystems are constantly changing and the commonly used market tools can quickly be obsolete for your business needs. Product development may involve modification of an existing product or its presentation, or formulation of an entirely new product. We master the creation of media or data products with new or different characteristics that offer new or additional benefits to our customers. We develop tailor-made products (including predictive models) or we give you the opportunity to take a licence for our existing products, that will surely help you on a daily basis. With years of experience, we help you to overcome the complexity of connecting requirements, design, development and deployment. Get the tools you need to disrupt the competition.