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Renault Mégane Launch - Real Viewsjuin 2016
For the pre-launch of the New Renault Mégane, Publicis Brussels created 'Real Views': an experiment to find out how many people wanted to see the car. Not via views on YouTube, but in real life, as the car drove by. The car was fitted with 6 cameras, 3 computers, a GPS transmitter and 4G router, meaning that the car could autonomously detect how many people looked at it. The amount of views or the car's exact location could also be followed in real time via the microsite.
Mobistar becomes Orangejuin 2016
Mobistar werd in 2016 officieel omgedoopt tot ‘Orange’. Om die naamsverandering bekend te maken, bedacht Publicis een bijzondere out-of-home campagne waarvoor het samenwerkte met onder andere Clear Channel. De mobiele operator schenkt namelijk de lichtgevende letters uit zijn bedrijfsnaam weg aan de personen die de beste woorden vormen met deze letters. Met deze campagne doet Mobistar/Orange beroep op de creativiteit van het publiek, en betrekt het de consument ook actief bij de naamsverandering. Voorbijgangers kunnen onder andere hun inspiratie halen uit drie reclameborden van het nationale 36m² netwerk die voorzien zijn van gigantische lichtgevende letters in Brussel en Antwerpen. Wie kans wil maken op de letters kon meedoen op de minisite.
En 2016, Mobistar est devenu ‘Orange’. Pour annoncer ce changement de nom, Publicis a développé une campagne d'affichage unique, faisant appel à la créativité du public. Pour ce faire, la société a travaillé entre autres avec Clear Channel. L’opérateur se débarrasse des huit lettres lumineuses de ses enseignes et les offre aux personnes qui auront imaginé les meilleurs mots à partir de ces lettres sur www.mobistardevientorange.be. Les passants peuvent entre autres s’inspirer des 3 panneaux évènementiels du réseau national 36m² équipés de lettres lumineuses géantes à Bruxelles et Anvers.
ALS - Eye Click Donationjuin 2016
The muscles that are responsible for eye movement are usually spared until the final stages of ALS. That was the inspiration behind eyeclickdonation.org, a regular donation site with one important difference: you can only use your eyes to navigate through the site. Special face tracking software tracks your head movement, allowing you to move the mouse cursor. The eyes are scanned too, which lets you make mouse clicks. Through this website, the ALS Liga offers a tiny glimpse of what it is like to live with ALS. The site allows you to type your name on a virtual keyboard and enter the amount you wish to donate, ranging from 1 to 999 euros. Once finished, you are redirected to PayPal for a safe transaction.
Experience what it feels like to live with Amyotrophic Lateral Sclerosis (ALS) while donating for research on eyeclickdonation.org.
Found in Molenbeekjuin 2016
Molenbeek had it rough in 2015. The world suddenly knew where it was, and nobody wanted to visit. That was bad for business in Molenbeek, that was struggling economically even before recent events. Advertising agency Publicis Brussels decided to give a helping hand to its neighbouring community. It sent a creative team, a photographer and a journalist to Molenbeek, in search of the best places to be. ‘Found in Molenbeek’ became a practical guide for people from all walks of life and is currently only available online. A printed version will soon follow. The shopping guide, aptly titled ‘Found in Molenbeek’, aims to put the plagued community in Brussels in a positive spotlight by revealing its hidden gems: all the best places to shop and eat, along with the happening events. Fans and visitors of Molenbeek can even update www.foundinmolenbeek.be with their own suggestions and tips. In short, ‘Found in Molenbeek’ is quickly becoming an organic guide for a sympathetic community with plenty of potential.
Renault and the Responsible Young - #SAFEINBBEDavril 2018
On the 31st of December 2017, Renault and the Responsible Young Drivers made selfies useful using the hashtag #SAFEINBED ! The last selfie of the night was made from their beds to reassure al their worried loved ones.
People are far more likely to drink on the night of 31st of December then on any other night out during the year. And while an entire generation is out partying. Millions of parents and loved ones worry, not knowing if they made it home safe and sound at the end of evening.
Millennials don’t like to be taught a lesson, neither in life nor in communication. That is why was necessary to find a way to connect with them, using humour, and by playing on their sense of self-deprecation. #SAFEINBED was born out of this insight.
Renault and the RYD asked young people celebrating the New Year, not to forget to share their last selfie of the night from the warmth of their bed, followed by the hashtag #SAFEINBED. This, to reassure their loved ones who are sleeping with one eye open until they get that often promised but rarely send text message informing them of their safe return.
The journalists used the information and the press kit and gave the #SAFEINBED campaign visibility and presence on all social networks and press sites (television, daily newspapers, magazines ...).
0 people were killed on Belgian roads. This was only the first successful result of the campaign: besides a record number of shares on Social Media, the press release resulted in plenty of of PR for the campaign, while the #SAFEINBED hashtag trended and became the second most popular hashtag that night, right after #HAPPYNEWYEAR. The result? A total of 4,643,414 people reached without spending a single euro on media.
ALS Liga vzw - Supporteravril 2018
ALS is a very rare disease and still incurable. In Belgium, there are currently only 1.000 ALS patients. As a result, the disease doesn’t get the attention it deserves and lacks funding for research. Activating a wide target audience with a striking message was needed. We hijacked one of the most popular topics in Belgium and gave ALS a podium. We linked the disease… to football. Before our campaign, only 1 in 10.000 Belgians knew the disease by name, now 1 in 2 know Kris’s story.
How to attract attention to a disease that’s almost unknown? By linking it to one of the most popular topics in belgium : football. The objective was to reach sports fans and get them to talk about ALS, become aware of the disease and how it drastically changes the lives of patients. Without any available media budget, we drafted a well thought-out PR plan. First objective was to get Kris’s story on national television, radio and newspapers. With success: national TV stations such as RTL and Sporza (during the live show of the game Belgium-Greece) picked up the story, national radio channels such as Studio Brussel and Radio 2 did interviews with Kris, newspapers picked up Kris’s story and so on. Simultaneously, we reached sports fans via more targeted channels : social media channels of national soccer players, the teaser video was displayed in several soccer stadiums, on social media.
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