Parlez Gand, Belgique

Projet réalisé pour Nutroma dans l'industrie Boissons pour un public B2C.Awaken your inner barista with the new Nutroma Latte!In May 2019, Nutroma launched Nutroma Latte: a new coffee milk that can be frothed and used to make the perfect cappuccino at home!To promote the new latte, we sent out a press release before the launch of Nutroma Latte to selected journalists and influencers. Right after the launch, we also organized a ‘latte art’ workshop at the OR Coffee Roastery. A selection of influencers was invited to learn how to make the perfect latte. They got the best tips and tricks from Wouter Helsen, a barista tutor at the roastery. That way they could make one at home and inspire their followers. At the end of the day, the influencers received a certificate if they mastered the skills of barista.After the event, we sent some additional goodies together with the new Nutroma Latte to influencers and journalists. They each got a nice package with some Nutroma Latte bottles, a branded milk frother and a latte macchiato glass.

Projet réalisé pour VITHIT dans l'industrie Alimentaire pour un public B2C.VIT-HIT 80s work-out at The Brick in Antwerp: A delicious match made in heaven!VIT-HIT is a brand of delicious drinks, made out of vitamins, fruit juice, water and tea. Vit-Hit drinks are very low in calories and contain 100% of the recommended daily amount of vitamins. There are five Vit-Hit drinks that each have a different taste and function: Vit-Hit Perform with mango and passionfruit, Vit-Hit Boost with berries, Vit-Hit Immunitea with dragonfruit and yuzu flavour, Vit-Hit Detox with mandarin, Vit-Hit Lean&Green with apple and elderflower.On the 8thof May, we organized a fun 80s morning work-out at the gym The Brick in Antwerp to introduce these tasty drinks. We selected sporty and healthy influencers through our in-house developed tool and invited them to join us for an aerobics, boxing and yoga class and enjoy fresh fruit and Vit-Hit drinks.At the event, we took care of everything from A to Z. We decorated the room in 80s style and set up a retro photo wall where the influencers could let the professional photographer take their pictures. We also made sure the influencers had 80s outfits for their work-out, as well as some fresh fruit and VitHit drinks to help them perform to their max. They went home with a nice goodie bag, including Vit-Hit drinks, some 80s work-out attributes and a subtle branded cute crop top to wear when exercising. What a fun way it was to start our day!

Projet réalisé pour LEO dans l'industrie Alimentaire pour un public B2C.The wedding of LEO & LEAOn the 15th of May 2019, LEO got married to LEA, a limited-edition cookie with white chocolate and delicious raspberry filling. With each Lea sold, an amount of money is donated to Pink Ribbon, a non-profit organization that fights breast cancer.On the occasion of the 80th anniversary of Leo, Mondelez Belgium launched a new cookie called Lea. Together with Butik and Pink Ribbon, we organized a wedding event to reinforce the campaign that revolved around the love story between Leo and Lea.During the event, influencers, bloggers, celebrities and journalists could attend the wedding ceremony in an inflatable pink castle, get a piece of the wedding cake, top their Leo or Lea with fruits and candy and dance on the beats of a very enthusiastic DJ. Everyone was invited to stick to the dress code ‘white with a touch of pink or purple’, which created a truly magical atmosphere.After drawing up a list of invitees, everyone was sent a cute and personal invitation. Leo's best men Kevin and Alexandre and Lea's maids of honor Jill and Virginie were the lucky ones that got to welcome everyone in the church, say their vows and say I DO! At the botanical garden of Meise, we welcomed more than 100 guests and waved them goodbye with a beautiful goodie box - filled with Leo, Lea and other goodies.It was a magical evening during which we could not only witness the official marriage of Leo and Lea, but also create awareness around the actions of Pink Ribbon.

Projet réalisé pour Parlez bvba dans l'industrie Marketing & Publicité pour un public B2C en 2019. Quaker & Tropicana ambassador program A long-term relationship with genuine breakfast-lovers! For Tropicana and Quaker Belgium and The Netherlands, we set up an ambassador program with Belgian and Dutch (food) bloggers. We make a selection of influencers with our in-house developed tool, that fit well with the brands. The ambassadors are real brand lovers and tell the story of Tropicana and Quaker in a personal way to their followers. This leads to consideration and engagement with the target audience.To kick off the ambassador program, we invited all influencers to a healthy brunch. That way, we could tell them the story of Tropicana and Quaker and let them taste the different products. They also had the chance to get to know each other in a fun and relaxed setting. We found the perfect location, decorated the room, set up the brunch table and made a goodie bag for the bloggers to take home, filled with the brands’ products and cool goodies.Throughout the year, the influencers are asked to talk about Tropicana and Quaker products on their social media. Every month, they have the chance to try out new products and share their feedback with their followers. We make upfront agreements with them about the monthly deliverables. We offer the influencers the needed inspiration by means of a moodboards and recipes.Take a look at the beautiful content below. Hungry and thirsty?

Projet réalisé pour Delhaize dans l'industrie Vente au détail pour un public B2C.In spring of 2018 we invited bloggers and influencers to the beautiful gardens of Overijse, to enjoy a fun day full of healthy, delicious food with Delhaize.Delhaize has been working on healthy, on-the-go food and they wanted to share it with bloggers and influencers. Ellen Charlotte Marie and Morane Goessens shared their tips and tricks about healthy and amazing dishes and how to create them in a fun and quick way.We also learned through some workshops how Delhaize is reducing sugar in their products, how they help busy people with healthy ready-to-go products and much more… Off course we enjoyed a nice lunch with Delhaize products. We ended with some delicious sugar-free ice cream by OPPO.

Projet réalisé pour Belgium Food Blog Awards dans l'industrie Alimentaire pour un public B2B / B2C en 2017.Parlez proudly presents…The Belgian Food Blog Awards!On October 20th 2017 we hosted an award show to celebrate all the Belgian foodbloggers/influencers who inspire us every day with beautiful pictures, lovely writings and of course delicious recipes! A professional jury (Eva Kestemont, Céline Pécheux, Jeroen De Pauw & Luk Thijs) and the many followers of partnering brands and blogs chose their favorite in the categories Best Food Photography, Best Baking & Sweets, Best Newcomer, Best Healthy, Best Drinks and Best Overall Food Blog. The People Choice Award went to the blogger/influencer with the most overall votes.The next edition is on Saturday 27th April 2019 and the subscriptions are open: participate@belgianfoodblogawards.bewww.belgianfoodblogawards.be