Operad

Tel-Aviv, Israël

Smart Online Marketing

Operad is a smart online marketing company specializing in eCommerce, performance and measurement. We create and execute digital strategies and effective user acquisition funnels using a tailored mix of search marketing (highly complex technical SEO & meticulous PPC management), surgical social media campaigns, advanced web analytics, and conversion rate optimization (CRO). All activities are tracked and monitored in real time using our Advanced Web Analytics dashboard and optimized to maximize ROI.

25 personnes dans leur équipe

Parle Anglais, Hébreu

13 projets dans leur portefeuille

Travaille à distance à travers le monde

Membre Sortlist depuis 2021

Fondée en 2008

2 prix décernés

5/5

(5 avis clients)

Services

14 services offerts par Operad

Description
RESEARCH & STRATEGY
• Thorough market research based on The client’s market, products, services and expertise
o Competitor analysis (direct and indirect)
o Relevant search result features & search platforms
o Trends & seasonality analysis around The client’s core terms
o Using Google Search Ads PPC data (if available)
o Analyzing audience pain points vs The client’s USPs
o Benchmarking visibility in search results for branded search terms

• Thorough KW & topic research – decided together based on strategy and marketing needs
o Demand volume around each selected topic
o Identifying and segmenting user needs
o Mapping all common questions around each topic cluster
o Analyzing user intent types
o SERP analysis - Local Pack, Images, Videos, Reviews, People Also Ask, Ads
• Defining an impactful organic strategy based on the research
o Defining our targeted forms of user intent with matching query types and deriving a work plan to build relevancy on the site for those intents (via structure, content etc.)
o Defining visibility targeting - features and platforms

• Deciding on a number of topics and sub-topics (cluster content)

• Recommending a topic cluster structure according the user intent found on the research – this includes providing a relevant graph for visual mapping of the content worlds and topic clusters.

TOPIC CLUSTERS
• Existing content audit
o Mapping all existing content - what do we already have
o Where is it located on the website – structure, hierarchy
o How well it performs – rankings, traffic, contribution to conversions
o Which user intent it addresses
o What are we missing to complete the selected cluster
o Technical - cannibalization, duplications , crawling & indexing

• Creating detailed user intent-based content briefs (according to the agreed content plan)
o Defining a new content page UX/UI proto-type (based on need, involving a designer on The client’s side)
o Elaborated explanations for each topic and sub-topic
o Merging existing content and redirecting old content
o Removing redundant content
o Guiding the writers based on the findings
o Defining an internal and external linking strategy
o On-page optimization
o Rich content recommendations (visuals, infographics, charts, videos)

• Content QA
o Operad to get the materials from The client’s in-house /external writers
o Reviewing and improvement iterations based on need
o Repeat until ready to go live
o QA for live version (crawling, indexing, on-page optimization)

• Reporting
o Data studio dashboard, divided by topic
o KW monitoring injected to GDS

• Distribution – recommendations for utilizing The client’s digital assets to spread the word and help get Google’s attention, traffic, engagement etc.
o Social media recommendations
o Forums (Reddit, Quora)
o Company newsletter
o Anywhere The client’s target audience is located and we have access to
• Iterations & Improvements
o What didn’t work - why
o What did work - how can we leverage it
o Improve our footprint on rich results
o Analyzing new data gathered on Google Search Console and deriving actionable insights for content improvement
o QA, performance tracking, rinse and repeat
TECHNICAL HEALTH & INFRASTRUCTURE:
• Serving & rendering tests and recommendations
• Crawling & indexing management:
o Robots.txt
o URL parameters management
o Duplication management
o Pagination management
o Sitemaps
• Recovering external links to non-existent or error pages
• Improving site speed & Core Web Vitals
• Mobile compatibility testing & recommendations

INFORMATION ARCHITECTURE & WEBSITE HIERARCHY
• Categorization, based on research findings & Strategy:
o Category refinement
o New category opportunities
• Develop the information architecture for the site:
o Navigation menus
o Sub-categorization
o Internal linking strategy
• Page structure for each page type (Category, service, content etc.)
• Manage content topic-sub-topic relationships
• Manage category-service relationship
• Manage hierarchy signals (breadcrumbs etc.) accordingly

ON-PAGE & SERP VISIBILITY:
• META data optimization based on research
• Recommendations for image & video optimization (Google Images, YouTube)
• Headings and content guidelines
• Service page optimization for featured snippets in SERP
• Structured data implementation for better visibility in SERP
• Optimizing brand visibility in SERP

MONITORING:
• META data updates to maximize CTR according to performance
• New sections / pages opportunity monitoring
• Server responses monitoring
• Overall technical health monitoring and management

MONTHLY REPORTING:
• Comprehensive Google Data Studio reporting on organic performance considering the client’s KPIs, accompanied by analysis & insight on the activity progress and issues
• Performance measurement based on predefined KPIs, decided along with The client
Compétences en Référencement naturel (19)
white hat seoLocal SEOTechnical SEOMobile SEOseovideo seogoogle seotech seolocal seoseo audit+9
Projets en Référencement naturel (12)
Clients en Référencement naturel (12)
DavidShieldAssurance | international
Yad2Biens et services industriels | national
AllJobsRessources humaines | national
Aviation LinksVoyage et Loisirs | international
En savoir plus sur Référencement naturel
Description
The service includes
• Profiling and creating relevant audiences based on pre-defined buyer personas to fit the client’s different customer profiles (taking into account socioeconomic status, geo-location, shopping habits, fields of interest, age groups, search terms, user intent, gender, life events, relevant blogosphere etc.)
• Campaigns' concept & setup on the following platforms:
o Google Ads
o Facebook ads (including Instagram)
o Native ad platforms (Taboola, OutBrain)
o Any Other paid platform needed and agreed upon with the client
• Professional daily campaign optimization based on analytics metrics, conversions, ROI, ROAS, CPA etc.
• Reporting:
o Daily automatic performance Dashboard
o Monthly Report with activity summary and action items for following activity.
Compétences en Publicité en ligne (10)
digital onlineonline contentPublicidad nativaPublicidad instagramFacebook Adsonline seoonline videoonline presenceonline retailonline ad
Projets en Publicité en ligne (11)
Avis client en Publicité en ligne (1)
Ido Bracha
Clients en Publicité en ligne (11)
TaboolaMarketing & Publicité | international
Royal CaribianVoyage et Loisirs | international
MaytronicsVente au détail | international
KeterVente au détail | international
En savoir plus sur Publicité en ligne
Description
Aucune description n'est fournie pour ce service.
Compétences en Stratégie de contenu (4)
online contentweb contentmedia contentcontent advertising
Projets en Stratégie de contenu (12)
Clients en Stratégie de contenu (12)
AllJobsRessources humaines | national
TaboolaMarketing & Publicité | international
WixMarketing & Publicité | international
Western DigitalMatériel et Equipement IT | international
En savoir plus sur Stratégie de contenu
Description
Aucune description n'est fournie pour ce service.
Compétences en Data Consulting (5)
data drivendataData Miningdata miningdata analysis
Projets en Data Consulting (13)
Clients en Data Consulting (13)
MaclocksMatériel et Equipement IT | international
Yves RocherE-commerce | national
TaboolaMarketing & Publicité | international
WixMarketing & Publicité | international
En savoir plus sur Data Consulting
Description
Aucune description n'est fournie pour ce service.
Compétences en E-commerce (5)
b2b ecommerceeconomy scaleecommerceecommerce marketingecommerce seo
Projets en E-commerce (10)
Clients en E-commerce (10)
Royal CaribianVoyage et Loisirs | international
Yves RocherE-commerce | national
MaclocksMatériel et Equipement IT | international
DavidShieldAssurance | international
En savoir plus sur E-commerce
Description
Aucune description n'est fournie pour ce service.
Projets en Web analytique/Big data (5)
Clients en Web analytique/Big data (5)
TaboolaMarketing & Publicité | international
MaytronicsVente au détail | international
KeterVente au détail | international
DavidShieldAssurance | international
En savoir plus sur Web analytique/Big data
Description
Aucune description n'est fournie pour ce service.
Compétences en Stratégie digitale (3)
Conversion Rate OptimizationOnline MarketingData Driven Marketing
Projets en Stratégie digitale (6)
Clients en Stratégie digitale (6)
Yves RocherE-commerce | national
TaboolaMarketing & Publicité | international
Royal CaribianVoyage et Loisirs | international
MaytronicsVente au détail | international
En savoir plus sur Stratégie digitale
Description
Aucune description n'est fournie pour ce service.
Compétences en Publicité (1)
Search Marketing
Projets en Publicité (2)
Clients en Publicité (2)
MaytronicsVente au détail | international
KeterVente au détail | international
En savoir plus sur Publicité
Description
Aucune description n'est fournie pour ce service.
Projets en Planification médias (2)
Clients en Planification médias (2)
MaytronicsVente au détail | international
KeterVente au détail | international
En savoir plus sur Planification médias
Description
Aucune description n'est fournie pour ce service.
Compétences en Application web (1)
Web Content
En savoir plus sur Application web

Équipe

25 membres dans l'équipe de Operad

HistoireWe are a collective of professionals, with more than 13 years experience in targeting relevant users worldwide. We specialize in data-based online marketing, eCommerce, performance, measurement, complex SEO and content strategy. We see ourselves as partners, not just service providers. We make sure we understand yo

Récompenses

Operad a été récompensé 2 fois

Facebook Partner2017-1-1

Google Partner2012-12-31

Avis clients

5 Avis clients pour Operad

5/5

(5 avis clients)

Ido BrachaData & Analytics Manager chez Pelephone Communications

5/5

Operad implements well-experienced support solutions that have proven to help the marketing teams understand their outcomes. Listening to their customer's needs and professional in their approach, they're great to work with.

ServicePublicité en ligne

Nami ZuckerSales & Marketing Manger chez Autoeurope Israel

5/5

Thanks to the efforts of Operad, the company's revenues went up 50% in 2019. Each member of the team from top to bottom is a professional and makes it easier for the car rental brokers to go about their work with the project.

Jeff MckinnonOwner chez Healthcare Internet Marketing Firm

5/5

The company has seen significant gains in terms of conversion rates and campaign results. Operad is highly communicative, and they’ve exceeded the client’s expectations. Their resources are deeply integrated with the firm’s internal processes, working as a true part of the client’s management team.

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Contact

Coordonnées de Operad

Détails

https://www.operad.com/

Siège socialSoncino St 16, Tel Aviv-Yafo, Israel
London, UK
New York, NY, USA