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Van Echelpoel goes... Mannaaoût 2017
Manna is a fast moving, family-owned business that has been producing divine pasta sauces and condiments since 1935. The brand focuses on great taste, quality of the ingredients and convenience with families being their main target audience.
Manna is well known for its qualitative range in which it tries to use the best products – from Italian tomatoes to Belgian beef. But how do we get this message across to future generations? How do we create awareness and likeability with students or young parents who don’t have the time to watch TV?
Following the Best performing video Award 2017 we won at the Digital Marketing Awards, the challenge was on to create another campaign that would draw attention and position Manna as a fun and challenging Belgian FMCG brand.
What was our strategy?
In times when fake news andv hacking seem to be the hot topics, we decided to use these elements in our next campaign. To create the buzz we were looking for, we decided to hack the newest video of popular Belgian band Van Echelpoel. Van Echelpoel was with his first single ‘Ziettemdoen’ (local slang which could be translated to ‘check ‘m out’). We decided to hack his second single ‘Waddistjom’ (‘what's your problem?’) in which people call him to get the party started.
In this song you can call “Jef" (being his first name). We changed it into “chef", being the guy you can give a call when you’re hungry. We launched the video via a special FB page we called 'Belgisch Gehackt’. You can see the result of the hacked video here. Only after one week we reached 47% of our target group via social media (with a minimum media spent). The hacked video was picked up by the media; giving it an extra buzz.
Why are we so proud of this project?
Once again we managed to create a playful campaign that was liked by our client and target group and was picked up by the media. We had lots of fun during the making and managed to get a very popular music artist to perform in our campaign. The result: a cheque of €20.000 we could hand out to a good cause ‘Clini Clowns’.
A new song, a new hoax and once again Manna being the brand that entertained and surprised our consumers and future generations with a modest budget, using social media and video.
PSA Employer branding campaign Thetechnician.beaoût 2017
PSA is a global market leader specialized in container handling with headquarters in Singapore and Antwerp. As a growing company in the harbour of Antwerp, PSA is constantly looking for new talented people to recruit.
The war for talent is on. Not just for engineers, also for technical profiles who are becoming more and more scarce. PSA asked us to recruit some highly skilled technicians and look for the right profiles that would match with the company and its culture. Not just technical profiles, but real hands-on people with brains who like a challenge in a international company.
What was our strategy?
We came up with the idea of challenging the technical profiles. People living in and around Antwerp. We would challenge them while giving them a first experience of what it would be working at PSA.
We created and developed a microsite that was fun, animated and teasing. We reached our target group via social media, inviting them to accept the challenge. So it's not just a recruitment campaign but an employer branding campaign that would makePSA more attractive as a company.
Why are we so proud of this project?
We did more than creating a recruitment campaign. We managed for PSA to stand out in a market that is dominated by a few key players and that all are on the lookout for the simular profiles. The campaign was highly appreciated and we got to recruit the right profiles! How brilliant was that!
Brand launch Ghent startup CoScalenovembre 2015
Belgium is the ideal market to launch new brands. On average Mosquito is involved in 10 brand launches a year. We guide them, launch them and position them in a market. CoScale is one of the latest starting companies to come knocking on our door.
CoScale is a young startup in the world of information technology, better known as IT. This brand new company provides insights to ensure that web application performance and IT infrastructure investments are aligned for business success. In short: CoScale allows for faster websites, happier consumers and better conversion. With the launch of the new platform it was also time to develop a marketing and launch strategy. We provided CoScale with strategic advice regarding market positioning, commercial launch and support during the organization of participating in two fairs.
VIDEO: Mosquitooctobre 2015
We make - You grow
We love to make things work.
Because when they do, you get results.
Your brand is complete with DNA. We make it the backbone of what we communicate.
We are armed with the relevant insights in marketing, communication and sales.
Our strategies and executions go hand in hand.
And, we make each and every client happy.
Our clients are given the help and advice they need to do a better job. They know that we inspire them and they trust us.
Their business and the Mosquitos are united as one team.
We love to make things work.
Because when they do, you grow.
Retirement campaign for Federale Verzekeringnovembre 2015
As retirement is a hot topic in the media these days, Federale Verzekering, which offers one of the highest returns in the market to build up a supplementary pension, thought this was the perfect time to campaign, aiming at both the B2B and B2C market.
With this striking campaign we’d like to attract the attention while sending out a clear message: think of your supplementary pension, think of the higher returns that Federale Verzekering can provide for you. The earlier you get started, the more difference we can make and the higher your pension will be.
Since we’re aiming at a rather young target group, the campaign image shows a young couple who, while it might seem (too) early, is already thinking about their retirement. Later when they’re older, they’ll be glad they started saving up for their pension at an early age and they’ll retire in peace. The picture which the insurance agent is holding up, shows us a glimpse of their bright future. This 360° campaign invites every Belgian active on the employment market to discover the higher yields that Federale Verzekering has to offer on mijnhogerpensioen.be.
Levis Annual Autumn Marketing Campaignoctobre 2015
A few months ago we won the pitch for Akzonobel brand Levis’ annual autumn campaign. Levis loved the concept called 'A house looking for a home' since it’s all about painting and getting your home ready and cosy for winter. The paint brand especially appreciated Mosquito’s creative angle, which suits their baseline 'Let's colour' perfectly.
So what’s the campaign’s intention? When buying 100 EUR worth of Levis paint, the customer receives a cardboard house, filled with gifts like a kids paint set, discount vouchers and a unique code that you need when participating in the online contest (www.wineenmakeover.be).
That’s right, Levis is giving away 2000 prizes! All you have to do is to paint your white house and make it yours. Get creative and upload a picture of yourpiece of art to the contest page. The main prize? A Levis makeover worth 2500 EUR (x 3!).
Mosquito came up with the whole idea and took care of everything: the campaign, visuals, advertisements, the gift box, display, promo material, the landing page, online banners and an online video in Dutch and French.
VIDEO: another great year for Brussels Airportoctobre 2015
For the fifth time in a row Brussels Airport was nominated for the Routes Marketing Awards. Every year the award ceremony is held in a different country.
Our national airport has won before in Abu Dhabi (2012), was recognized as Highly Commended in Las Vegas (2013), was named the Overall Winner in Chicago (2014) and took the Overall Prize in Aberdeenshire at the Europe Marketing Awards (2015).
This year the World Routes Marketing Awards were held in Durban, South Africa. Brussels Airport wasn't among the winners this year, but is proud of another strong year nonetheless. 2014 has brought many great things for Brussels Airport. So we thought it was time for a summary of the past year, brought to you by our digital wizard Luc.
· 180 new weekly flights
· 7 new destinations
· 3 new passenger airlines (ANA, Emirates, Sun Express)
· 13% more passengers
· 16 direct connectionsper day from the Netherlands
· 4 new cargo airlines
· new Connector building: heaven for foodies & fashionistas
· 4 activating radiocampaigns
· 2 interactive TV campaigns
· national newspapercampaing
· brand new dedicated websites for Brussels Airport and BRUXX
Onto the next one!
Detecting problems, creating solutions.septembre 2017
The Niko Group is an electro technical company active in lighting control, access and energy. Today the company offers intelligent state-of-the-art solutions throughout Europe.
As result of a takeover, Niko obtained a full range of detectors and intelligent lighting solutions (more than 200 products) apart from their switches and socket outlets. They wanted to market their new range of detectors to their existing distribution channels where the brand was only known for its switches and not for its detectors. Niko wanted to boost its awareness with its new detectors division.What was our strategy?
The campaign’s main target group are installers. However, wholesale also had to become well known with the new product range since they offer the new range to installers.
The challenge was to create a strong visual which would not only appeal all target groups, but also generate attention and at the same time explain the concept and functionality of a detector.
The new Niko detectors see fast and efficient, which is why we used an owl metaphor to explain the advantages of the Niko detectors. Owls are sharp, flexible and intelligent, as are Niko’s detectors.Why are we so proud of this project?
The work we have done for Niko demonstrates our expertise and joy we find in creating campaigns that please the eye (quite literally this time) and can be used across different channels (360° you know:-). With this strong campaign Niko enters a market with huge success. How bloody brilliant is that?
HAVEP - You'll never work aloneseptembre 2017
HAVEP is a multinational organisation which has been active in the design and production of work wear and protective wear for the agricultural, chemical, logistics and services sectors for over 150 years.
From its headquarters in the Netherlands, it serves customers throughout all of northern Europe and has its sights firmly set on securing future growth.The Brief
HAVEP’s communication had been lacking a clear sense of direction in recent years. Hence the need for a new positioning and a new communications plan. This went hand in hand with a revamp of the company’s appearance (logo, house style, all on and offline communication, website, etc.) in support of the new message. Mosquito was asked to bring about this complete transformation in just a few months’ time.What was our strategy?
Our strategic approach was based on HAVEP’s strong service orientation and dedication to making its customers’ lives easier. As such the company does a lot more than just supply work clothing. This crucial differentiator was captured in the company’s new slogan: ‘You’ll never work alone’ and implemented by Mosquito via a broad range of channels. To launch the company into the next 150 years.
Together with HAVEP, Mosquito meticulously analysed every element of the company’s past communications and evaluated their value and contribution. The resultant strategy was therefore not a pure transition to a new look & feel but rather a specific filling in of each channel, both visually and with respect to content. With a clear goal in mind: to enable the entire network to not only see but also experience HAVEP’s transformation.Why are we so proud of this project?
This assignment formed the basis of what has since become an intense and wide-scale collaboration with the client. It was completed efficiently but also with a lot of enthusiasm, as testified by the impressive results achieved with a very unique communications mix. In so doing, Mosquito has ensured that HAVEP can shine throughout its entire ecosystem. And we can be very proud of being able to achieve this from behind the scenes. Magnificent photographic material and video footage also helped to cement HAVEP’s place as a justifiably leading player in the sector.
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