A propos de LEWIS
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LEWIS is a global communications agency built to solve the four challenges brands face: awareness, demand, adoption and advocacy.
LEWIS provides full PR, marketing and digital services to drive tangible results for clients around the world. Its agile approach allows brands to adapt to market opportunities and win the war for relevance. Consistently named as one of the industry’s fastest-growing agencies, LEWIS has 600 staff across 27 offices throughout Asia, Europe and North America.
Our focus at LEWIS is laser-like. We help brands achieve their awareness, demand and adoption goals. Everything we do is oriented around our clients' success. Our approach is integrated. At LEWIS, you'll find PR execs, marketers, journalists, designers and digital strategists working together on every campaign. Our model is independent. We combine global scale with an entrepreneurial culture and employee ownership - a rare blend which has helped make us one of the fastest-growing agencies in the world.
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- LEWIS provides full PR, marketing and digital services to drive tangible results for clients around the world. Its agile approach allows brands to adapt to market opportunities and win the war for relevance. Consistently named as one of the industry’s fastest-growing agencies, LEWIS has 600 staff across 27 offices throughout Asia, Europe and North America.
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Bol.com - Impossible Signing Sessionsdécembre 2017
Bol.com - Impossible Signing Sessions
The prestigious Cannes Lions Festival of Creativity celebrates the best of creativity in brand communications and is the largest gathering of advertising professionals, designers, marketers and digital innovators from across the globe. The campaign entitled “The Impossible Signing Session” won a Gold Lion at Cannes PR Lions 2017, Silver and Bronze at Eurobest 2017 and a European Excellence Award for Best Retail campaign.
DDB Brussels and LEWIS created an unusual PR stunt around the Antwerp Book fair, which is one of the most talked about events in Belgium, attracting book fans from far and wide to get their favourite books signed by its authors. With the help of a robot arm, the team made the impossible possible. Eight world-renowned authors signed their books non-stop for 12 days, including Nicci French, Paula Hawkins, Andy Griffiths, David Baldacci, David Lagercrantz, Robert Harris and Belgian poet and writer Paul van Ostaijen.
Bol.com: influencer & blogger relationsavril 2016
Bol.com: influencer & blogger relations
Bol.com is a big Dutch online retailer, that is very popular in Belgium as well. A couple of years ago bol.com decided to focus more on the Belgian market. LEWIS was chosen as a partner to make bol.com top of mind via a PR strategy.
As the company has multiple stories to tell – a large offer for consumers, a platform for Belgian merchandisers, an expert role in e-commerce – LEWIS aims at targeting these different audiences in a distinct way.
The number of segments offered by bol.com is growing on a daily basis, and as of March 2016 bol.com expanded its offer with children’s and pregnancy clothing, this way becoming a one-stop-shop for soon-to-be moms.
Apart from briefing traditional lifestyle media and journalists, LEWIS decided to focus on mommy bloggers: young mothers who share their experiences online, on blogs and social networks.
Bol.com aims at creating long term relationships with bloggers by offering useful tips and information the bloggers can use for their blog. Going hand in hand with the introduction of the new segment, mommy bloggers were invited for a styling workshop hosted by the well known blogger Erika Van Tielen. Inspiration was shared, as well as tips & tricks for taking pretty outfit pictures of your children.
The session resulted in several online articles about the new segment of bol.com, a large amount of messages on social media like Twitter and Instagram, and a great personal relationship between bol.com and the mommy bloggers.
Adobe: content strategy & managementjanvier 2017
Adobe: content strategy & management
Adobe is changing the world through digital experiences. It's important for them to engage with creative online influencers, that are often not just users but also ambassadors for the Adobe products.
LEWIS takes care of social media management for Adobe, defining a content strategy and framework first, and taking care of day-to-day management of their Twitter and Facebook channels in the Benelux. To support the content program, Facebook advertising campaigns are set up to amplify reach and engagement.
Techniques such as live tweeting and Facebook are used to bring creative meet-ups or Adobe sponsored events to a larger audience.
The social media strategy has also come target to support and drive traffic to the Adobe website. Our content team consisting of different copywriters have developed case studies to have strong testimonials in place on the company website, shared on social media as well.
Helping NGData build greater awareness in Belgiumjanvier 2017
Helping NGData build greater awareness in Belgium
NGDATA is a growing enterprise which is specialized in the latest innovative technology concerning big data, data-analysis and putting insights into action for greater customer centricity. LEWIS’ part consists in building greater awareness in the Belgian market for the company and its innovative solution, Lily Enterprise, through managing press relations with business and technology media.
LEWIS chose to present the opportunities and applications of the big data-software to journalists by using examples of concrete implementation.
In addition, we wanted to make NGDATA top-of-mind concerning big data in the Belgian press. All communication needs to be used for the positioning of NGDATA as an expert in the matter. But also as an innovative and ambitious Belgian firm.
Throughout some interviews NGDATA could personally connect with journalists, which augmented their interest in the firm and therefore put the enterprise on the radar. This formed a base for the continuous flow of press releases concerning the expertise of NGDATA and their ambition to be the go to solution provider for building greater customer relationships for banks, media/publishing and telecommunications companies.
YUN - Pimple Bardécembre 2017
YUN - Pimple Bar
Fully 80% or more of people have had some sort of unpleasant skin problems, and it’s not nice! It doesn’t look good and people are often really embarrassed about it. Research has shown that 71% of people feel less self-confident.
To make the subject more socially acceptable, break the taboo and get people feeling able to talk about it, LEWIS and the creative agency Before The Wave launched a campaign for Yun Probiotherapy, a private biotech company in Europe that approaches skin-care with beneficial live bacteria.
The World’s first “Pimple-bar” opened its doors in Antwerp! It was a feel-good pop-up bar for young and “less young” alike, for “difficult” or good skin types – or for anyone who was just curious! Pimple-related myths were properly burst; and you could come along and have a facial, ask questions, have a private consultation and lots more besides. The campaign included social media content and PR.
The result was coverage in more than 50 publications in print, online and on the radio and tv, in Belgium, France, The Netherlands and UK.
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