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Hoet&Hoet Bruxelles, Belgique

Le profil et les détails de cette agence sont gérés par son propriétaire.
12 personnes dans leur équipe
Parle Anglais, Français, Néerlandais, Belgique
27 projets dans leur portfolio
15 collaborations commencées sur Sortlist
Travaille à distance à travers le monde
Membre Sortlist depuis 2014
Fondée en 1989

Services

3 services offerts par Hoet&Hoet

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  • Description

    We define... an unique positioning and structure how to make it alive in a accurate brand platform with a coherent purpose regarding your products, services & key objectives : -brand Audit -benchmark -workshop - interviews -brand platform -branding strategy -brand architecture -storytelling -con...

    Compétences en Image de marque & branding (11)
    internal brandingBrand IdentityBrand ContentCorporate Brandingbrand platformsrebrandingstrategy and developmentbrand architectureBrand PositioningBrand Strategy+1
    Projets en Image de marque & branding (25)
    How to put an identity in motion - Image de marque & branding
    How to empower current & next generations - Image de marque & branding
    How to create living spaces to make people happy - Image de marque & branding
    How to go from field to bread - Image de marque & branding
    Clients en Image de marque & branding (25)
    BAM (Belgium Association Marketing)Marketing & Publicité | national
    SibelgaEnergie et Pétrole | national
    iU (former Equiform)Vente au détail | national
    UITPTransport | international

    En savoir plus sur Image de marque & branding


  • Description

    We design.... Express a powerfull story & design remarkable components that best reflects the brand personnality in a comprehensive language ‘future proof’ & easily usable. - naming - logo - brand Universe (graphic line) - iconography - infography and so much more......

    Projets en Design & graphisme (26)
    How to put an identity in motion - Design & graphisme
    How to empower current & next generations - Design & graphisme
    How to create living spaces to make people happy - Design & graphisme
    How to go from field to bread - Design & graphisme
    Clients en Design & graphisme (26)
    ChampainAlimentaire | local
    iU (former Equiform)Vente au détail | national
    UITPTransport | international
    Province de LiègeGouvernement et administration | national

    En savoir plus sur Design & graphisme


  • Description

    We digitalise... we design and develop websites which will enhance your brand personality, support meaningfull content to express a memorable story...

    Compétences en Création de site internet (7)
    CMSResponsive DesignUser JourneyUser Interface DesignUser experience & interface designwebsite designContent Strategy
    Projets en Création de site internet (5)
    How to go from field to bread - Création de site internet
    How to make wine in the city - Création de site internet
    How to share a passion for Mediterranean cuisine - Création de site internet
    How to consume in a conscious way - Création de site internet
    Clients en Création de site internet (5)
    KitétikProduits ménagers | international
    Gudule WineryVins et Spiritueux | regional
    ChampainAlimentaire | local
    XVLArchitecture et Urbanisme | international

    En savoir plus sur Création de site internet

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Portfolio

26 projets ajoutés par Hoet&Hoet

How to put an identity in motion
How to put an identity in motion

Projet réalisé pour WSM dans l'industrie Sans but lucratif pour un B2C public en 2020.WSM is a Belgian NGO that strengthens and connects social movements around the world on a daily basis to enable current and future generations to enjoy the universal right to a decent life and unconditional social protection. WSM’s identity was heterogeneous (depending on the geographical area or language) and its acronym no longer reflected the essence of the organization. Hoet&Hoet conceived a single brand platform for the entire organisation, accompanied by an elevator pitch allowing everyone to take ownership of the brand message. We also developed a logo rooted in action, supported by a baseline and a slogan that underline this new dynamic. The identity was completed with graphic elements, useful to boost communication and to assert the organisation’s personality on various media.

Design & graphismeImage de marque & branding
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How to empower current & next generations
How to empower current & next generations

Projet réalisé pour John Cockerill dans l'industrie Biens et services industriels pour un B2B public en 2019.

Design & graphismeImage de marque & branding
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How to create living spaces to make people happy
How to create living spaces to make people happy

Projet réalisé pour Equilis dans l'industrie Immobilier pour un public B2B / B2C.

Design & graphismeImage de marque & brandingStratégie de contenu+1
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How to go from field to bread
How to go from field to bread

Projet réalisé pour Champain dans l'industrie Alimentaire pour un B2C public en 2020.

Création de site internetDesign & graphismeImage de marque & branding
En savoir plus
How to make wine in the city
How to make wine in the city

Projet réalisé pour Gudule Winery dans l'industrie Vins et Spiritueux pour un B2B / B2C public en 2020.Gudule is the patron saint of Brussels, a legend. Today it is the story of a man, Thierry Lejeune, who lives in Brussels and makes wine, but does not own a vineyard, a man who deeply loves his city and would not want to leave it for any castle, an entrepreneur who sold his printing company to live his passion and produce the first wine of the capital using varieties of grapes from all around Europe. A wine that favours encounters, that is the product of european organic farming with Brussels as emotional terroir.WE BELIEVE THAT A CITY INTEGRATES IDEAS AND THAT WINE BRINGS PEOPLE CLOSER TOGETHER. WE REGARD BRUSSELS AS A UNIQUE TERROIR WHICH BLENDS WELL WITH WINE.

Création de site internetDesign & graphismeImage de marque & branding
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How to share a passion for Mediterranean cuisine
How to share a passion for Mediterranean cuisine

Projet réalisé pour Sapori di Casa dans l'industrie Alimentaire pour un B2B / B2C public en 2020.For Carine Herau the Mediterranean food diet is part of her family’s daily cooking habits. She wants to share her know-how of this healthy and tasty cuisine.Creating an atmosphere of “Sapori di Casa”, Saporita hosts cook & dine encounters themed around the Italian heritage, to explore the many grandmother’s recipes and stories. It is about bringing people together, enjoying learning, sharing opinions and appreciating quality moments with others. Meeting the right people in the right place. The idea of Saporita started to take shape when Carine Herau was travelling back and forth to Belgium, she would bring a few jars of freshly self-made passata as a gift when visiting family and friends. Since then, she has developed a range of homemade Italian products with a focus on quality and authenticity.

Création de site internetDesign & graphismePhotographie
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How to showcase nature as a healing treatment
How to showcase nature as a healing treatment

Projet réalisé pour Beelab dans l'industrie Hôpitaux et Santé pour un B2C public en 2019.Go back to the essentials while being connected with nature and its health benefits. Thanks to its essential honey, Beelab offers a new healing method. These are therapeutic honeys, synergies between mono-floral honey and a selection of essential oils, all organic. In order to profile the brand as an effective natural skincare product from a scientific approach, its logo adopts a honeycomb cell form. This relates to both the beeswax cells and essential oils molecule.

Design & graphismeImage de marque & brandingPhotographie
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How to connect press associations in digital age
How to connect press associations in digital age

Projet réalisé pour WeMedia dans l'industrie Médias pour un B2C public en 2020.THE WORLD IS CHANGING FASTER THAN EVER BEFORE. IT IS VITAL FOR MEDIA BRANDS TO JOIN FORCES AND CLAIM THEIR ROLE IN SOCIETY.WeMedia is the new federation created by the merger between The Ppress and the UPP. WeMedia is keen to enhance and uphold the values of the professional and independent media, including in particular by focusing on checking content and the media’s social responsibility. Hoet&Hoet has created a series of interviews and workshops for them to help improve understanding of the sector. This immersive experience will help define a relevant brand platform and develop specific, well-thought-out communication attributes. The graphic identity needs to be dynamic (responsive) and help the brand establish itself, without constraint, in the many different channels to focus on its message: content.

AnimationDesign & graphismeImage de marque & branding+1
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How to energize a city...
How to energize a city...

Projet réalisé pour Sibelga dans l'industrie Energie et Pétrole pour un public B2C.For many years Sibelga has been at the service of the “bruxellois” people offering support and immediate service throughout the year, any time of the day. At the end of 2012, the company envisaged a new strategic approach and needed a new identity aligned with this principles. Hoet&Hoet was selected to rework and develop a new identity based on one main objective: a more human brand that represented the energy, the sun, the human people behind that company and the dynamism of the brand.

Design & graphismeImage de marque & branding
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How to consume in a conscious way
How to consume in a conscious way

Projet réalisé pour Kitétik dans l'industrie Produits ménagers pour un B2C public en 2020.KITéTIK is concept developed by Hoet&HoetSince 2014, it has been offering DIY kits or boxed workshops to learn how to make home and body care products from natural ingredients. Simple, healthy, ecological, economical and fun ;-)Go and enjoy: www.kitetik.eu

Création de site internetDesign & graphismeE-commerce+3
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How to be 'iu'...
How to be 'iu'...

Projet réalisé pour iU (former Equiform) dans l'industrie Vente au détail pour un public B2C.Equiform was the name of a well-established parapharmaceutical chain in Belgium. After some years the brand had become obsolete and no longer corresponded to the services and products it offered. Hoet&Hoet helped the client define its vision, mission and values in order to develop a brand that is in tune with itself: a brand with ‘better-being’. The name ‘Equiform’ no longer reflected this philosophy and the strength of the group. Hoet&Hoet set up brainstorming sessions with the client in order to find a new brand name that is aligned with this way of thinking. ‘iU’ (pronounced ‘you’) was created because it is directed to everyone, with a different product and advice for every particular need, and because the customer is always at the centre. Hoet&Hoet played on the strength of simplicity and gave new meaning to the brand with a short name, a soothing color and round enveloping typography. The same concept was then translated in-store, with the help of various professionals, through careful and detailed work in materials, lighting and navigation. The goal was to make customers comfortable in a friendly environment with simple and clear navigation that allows them to choose if they wish to be guided or left free to shop. This mutual partnership of different professionals was reflected in a new identity with high recognition that stands out thanks to its uniqueness. Like you.

Design & graphismeImage de marque & branding
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How to dress furniture
How to dress furniture

Projet réalisé pour XVL dans l'industrie Architecture et Urbanisme pour un B2B / B2C public en 2020. Hoet&Hoet [https://www.hoet-hoet.eu/] was missioned to shape a new skin for the identity of XVL. Xavier Van Lil is a Belgian Designer who marries simplicity with elegance to offer refined furniture collections for both interiors and exteriors. Creating contemporary furniture for a discerning international market, XVL also provides bespoke interior design services through its design studio.

Création de site internetDesign & graphismeImage de marque & branding+1
En savoir plus
How to move with the flow...
How to move with the flow...

Projet réalisé pour UITP dans l'industrie Transport pour un public B2B.UITP (Union Internationale des Transports Publics) is the International Association of Public Transport... a passionate champion of sustainable urban mobility.UITP has a long history to its name, and is the only worldwide network to bring together all public transport stakeholders and all sustainable transport modes, enhancing quality of life and economic well-being by supporting and promoting sustainable transport in urban areas worldwide.The identity no longer reflected the vision of the company and Hoet&Hoet faced up the challenge of a rebranding process, starrting with a new symbol that represented the dynamism of urban mobility emphasizing the connectivity aspect. This new identity was supporte by a strong graphic universe that was declined across different communication supports.

Design & graphismeImage de marque & branding
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How to look up at the stars...
How to look up at the stars...

Projet réalisé pour European Council dans l'industrie Gouvernement et administration pour un public B2B / B2C.Hoet&Hoet created the new identity for two of the main important organizations of the European Union: the Euroepan Council and the Council of the European Union.These two organizations are now symbolized under the same identity, sharing the main identifier of these institutions: the Europa buidling.Anchored in the architecture of the building, Hoet&Hoet created the logotype, a simple and functional graphic universe that can after be declined and implemented across the different communicaiton supports.

Design & graphismeImage de marque & branding
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How to be wrapped by a nation...
How to be wrapped by a nation...

Projet réalisé pour COIB BOIC dans l'industrie Sport pour un public B2B / B2C.The Belgian Olympic Interfederal Commitee (FR: COIB-Comité Olympique et Interfédérale Belge / NL: BOIC-Belgisch Olympisch en Interfederaal Comité) was founded in 1906 and its administrative seat is located in Brussels. The COIB-BOIC is the alliance of all sports federation and the olympic representation in Belgium. Hoet&Hoet was commissioned to enrich the brand by creating a new identity closer to the core values and DNA of the organization, enhanceing the olympic spirit carrying with proudness the belgian flag.

Design & graphismeImage de marque & branding
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How to start a story from a point...
How to start a story from a point...

Projet réalisé pour Agoria dans l'industrie Gouvernement et administration pour un public B2B.Agoria represents more than 1.700 technology-inspired companies in Belgium. Together they seek to contribute to the world's advancement by developing or implementing innovations.In collaboration with Hoet&Hoet, Agoria redefined the mission and vision while writing a new chapter with a brand new poitn of view, declaring a strong positioning as trailblazers who open new technology paths.The new idenity invests in a strong identity with a catchy blue, that symbolizes the determination of the brand. Simple and ambitious.

Design & graphismeImage de marque & branding
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How to speak with an equal identity...
How to speak with an equal identity...

Projet réalisé pour Belfius dans l'industrie Banque et Finance pour un public B2C.Dexia bank was a Belgian financial institution which, despite a controversial and difficult market environment, demonstrated its ability to rejuvenate and to overcome the situation with a new and fresh rebirth. In March 2012, with the help of Hoet&Hoet, Dexia bank turned the page and became Belfius Bank. The new name is a combination of Belgium (Bel-), finance (-fi-) and the English word "us", summarizing the company’s mission, which is to be a bank with local roots that listens to and learns from its customers. The name is also easy to pronounce in many European languages. The new identity created by Hoet&Hoet is simple and easy to recognize. It speaks to everyone because it uses a familiar visual code. From the beginning that was one of the main objectives: it must carry the idea of proximity. The new logo features an equal sign. This isn’t just intended to recall the mathematical sign (widely used by bankers) to symbolize that the bank considers its customers to be its equals – a fundamental culture shift for the financial world – it also represents the concept of balance, because the real business of the bank is to create a balance between what it gives and what it receives. The new colors, red and grey, bring back the solidity and the reassurance of the brand.

Design & graphismeImage de marque & branding
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How to shape a new world...
How to shape a new world...

Projet réalisé pour Iles de paix dans l'industrie Sans but lucratif pour un public B2C.Iles de Paix is an international belgian NGO founded by Nobel peace awarded, Father Dominique Pire. This NGO aims to help fragilized persons to use their own resources on a more permanent base instead of dependending on international charity.Based on the fact that the original symbol of the NGO was a a dove, it carried a very “catholic” connotation and it did not relate enough to the organization's actions. Hoet&Hoet developed a new identity translating the original values of the previous identity through an reconizable and colorful logotype linked to the action and the already well-known communication of the ONG: the human modules.

Design & graphismeImage de marque & branding
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How to market marketing
How to market marketing

Projet réalisé pour BAM (Belgium Association Marketing) dans l'industrie Marketing & Publicité pour un B2B public en 2020.MEANINGFUL MARKETING AT THE HEART OF EVERY ORGANISATION IAB Belgium, BDMA and STIMA have joined forces to become stronger than ever as BAM, the Belgian Association of Marketing. BAM unites all marketing minded professionals with a common goal: create added value and relationships with your customers in a sustainable way. We developed an identity based on the idea of communication and dialogue. The logotype expresses each time in a different way reflecting the open spirit of the association, enabling the connectivity among marketing professionals in an open community where people participate actively.

Design & graphismeImage de marque & branding
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How to stand out in the market....
How to stand out in the market....

Projet réalisé pour Artexis Easyfairs dans l'industrie Événements et Spectacles pour un public B2B / B2C.Artexis, a multi-format venues business and Easyfairs, a multi-format events business have joined forces as a single entity with a shared mission: Visit the Future.Hoet&Hoet therefore came up with a new identity for the group that distinguishes its two services / products in order to clearly present what they have to offer to its public. This new identity is afterwards implemented thorugh a simple and clear brand architecture using colour as main identifier and a coherent graphic line across all communication touchpoints.

Design & graphismeImage de marque & branding
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How to make an identity out of a shape...
How to make an identity out of a shape...

Projet réalisé pour Sonaca dans l'industrie Aérospatial pour un public B2B / B2C.Sonaca Group is a global Belgian company active in the development, manufacturing, and assembly of advanced structures for civil, military, and space markets. The group is especially known for its wing movables expertise where it is regarded as the world leader serving most of the primes and with a market share of over 50%.Hoet&Hoet translated the core values of the compnay into a new identity through the use of the shape and the color.

Design & graphismeImage de marque & branding
En savoir plus
How to inspire full crazyness...
How to inspire full crazyness...

Projet réalisé pour Festilasne dans l'industrie Événements et Spectacles pour un public B2C.Hoet&Hoet designed the identity and all the collateral material for Festilasne, a private event in which full crazyness was the main keyword to inspire the graphic universe.

Design & graphismeImage de marque & branding
En savoir plus
How to be at the center of a cultural landscape...
How to be at the center of a cultural landscape...

Projet réalisé pour CCRV dans l'industrie Agriculture pour un public B2C.Hoet&Hoet created and developed the new logotype and graphic universe for the CCRV (Centre Culturel Régional Verviétois).This center, located in Verviers, a Wallon municipality of the Province of Liège; has refreshed its image with a new identity system representing three cultural centers: Le Grand-théâtre, L'Espace Duesberg and La Médiathèque.

Design & graphismeImage de marque & branding
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How to be TIP TOP...
How to be TIP TOP...

Projet réalisé pour Province de Liège dans l'industrie Gouvernement et administration pour un public B2C.Hoet&Hoet developed the identity of the new campaign of the 'Province de Liège' that encourages people of all ages to stay at the top of their health. The campaign carries out an impactifull message by promoting a healthy lifestyle through a prevention campaing that offers plenty of resources for the public. The messages are introduced by a sympathetic character full of healthy tips and advises.The identity is a playful and dynamic universe full of color and life.TIP TOP invites you to improve your health and wellness!

Design & graphismeImage de marque & branding
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How to open a a dialogue...
How to open a a dialogue...

Projet réalisé pour Cost dans l'industrie Gouvernement et administration pour un public B2B. COST is the longest-running European framework supporting trans-national cooperation among researchers, engineers and scholars across Europe.With the support fo Hoet&Hoet, COST revitalized its identity through a logotype optimization and a new dynamic graphic universe that is implemented across the different communication supports.

Design & graphismeImage de marque & branding
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How to wrap delightful memories...
How to wrap delightful memories...

Projet réalisé pour Neuhaus dans l'industrie Alimentaire pour un public B2C.Hoet&Hoet signs the new seasonal packagings for the chocolate manufacturer. A fairy collection that brings back Christmas memories with high qualitative printing techniques such as gold foil or embossing and very sensitive hand made illustrations.

Design & graphismeImage de marque & branding
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Équipe

12 membres dans l'équipe de Hoet&Hoet

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Récompenses

Hoet&Hoet a été récompensé 0 fois


Avis clients

8 Avis clients pour Hoet&Hoet

4.69/5
(8 avis clients)
Muriel HUBERTMarketing & Communications Manager at Equilis
4.25/5
Budget
Qualité
Planification
Collaboration
Quel était l'objectif de votre collaboration ?

Création de marque, positionnement, workshops, développement de la plateforme de marque, des brand guidelines, et de tout le matériel de support en découlant

Qu'avez-vous le plus apprécié pendant votre collaboration ?

Les échanges, la réflexion stratégique, la créativité, le plaisir de créer un nouveau projet

Muriel HUBERT recommande cette agence



Michael van CutsemCEO at Beeodiversity
4.25/5
Budget
Qualité
Planification
Collaboration
Quel était l'objectif de votre collaboration ?

Re-branding, définir une communication plus adaptée aux activités et réalisation d'un site web

Qu'avez-vous le plus apprécié pendant votre collaboration ?

Qualité en matière de re-branding et la réactivité

Michael van Cutsem recommande cette agence



Luc RampaerCommunication Manager at COIB (Comité Olympique et Interfédéral Belge)
5/5

Hoet & Hoet a conçu pour nous, fin 2014, une nouvelle identité graphique dont un des éléments essentiels était évidemment: un nouveau logo. Le précédent avait 'tenu' un peu plus de 20 ans! Il était temps de faire le pas. H & H a pris le temps de nous écouter, de faire le tour de ce qui se fait au niveau international. Après avoir testé différentes orientations avec nous, ils ont pu affiner le tir et nous proposer un logo dont nous sommes très fiers aujourd'hui. L'appellation a également été revue. De 'Belgian Olympic Team' nous sommes passé à 'Team Belgium'. Plus concis, plus fort...les athlètes du Team Belgium sont heureux de porter l'effigie du Team Belgium sur leurs différentes tenues lorsqu'ils sont sélectionnés. Les supporters (toujours plus nombreux) sont également enthousiastes et la notoriété de la marque a augmenté de manière significative depuis son lancement (réel lors des JO de Rio en 2016). Enfin, H&H a décliné ce logo de différentes manières pour d'autres actions, projets et/ou événements (nous avons à côté du logo de base décliné des séroes 'Road to Rio', 'Road to Tokyo' etc...). L'identité graphique a été également déclinée de manière optimale par l'agence sur toute une série de supports: des cartes de visite aux tenues des athlètes en passant pas les présentation Power Point...Agence très professionnelle, faisant preuve de beaucoup d'empathie et de réactivité par rapport à son client! Délais et budgets respectés.



Simon BENALIProject Coordinator at PROFIRST
5/5

We have been partners for many years. The team is available, flexible, attentive, the work provided is of high quality and helps us to make a difference to our customers.



tchop tchopManager at eureka-foodagency
5/5

I had the opportunity to work with the Hoet-Hoet agency on several projects. Their professional spirit, their ability to react, adapt their team spirit, their perfection of details, make it always a pleasure to work with them. I will not hesitate to advise my clients the agency which celebrates today its 30 years then ... .. Happy Birthay Hoet-Hoet



Laurent De DeckerGeneral management at Au Croquant
5/5

My company has been working for a little more than a year now with Hoet&Hoet. We are very satisfied about the balance between very creative thinking and good strategic decisions that fit us well as a client. The team is very diverse so they are able to answer to a very broad range of our needs going from branding, digital marketing, store design and more. Laurent De Decker



christel verwilghenHead of Marketing Communication at BPI Real Estate
4/5

Dans le cadre du rebranding de notre marque, j'ai eu la chance de rencontrer Hoet&Hoet (via sortlist) qui a remporté le pitch agence. L'account manager, très orientée client ainsi que leur Creative Director, à l'écoute, m'ont aidés à proposer une nouvelle identité qui respecte notre ADN tout en modernisant notre image. Ce ne sont pas les moins chers mais la qualité est irréprochable, l'équipe est sympa, humaine, à l'écoute et disponible. 2 ans après, nous continuons à faire appel à eux pour des missions ponctuelles.



Dominique DuhayonCEO at Intersysto
5/5

PARFAIT !! C'était pour nous une première expérience avec une agence. D'emblée, on comprend la méthode de travail rigoureuse et professionnelle --> On travaille en confiance. La qualité du travail fourni dans des délais extrêmement courts nous a permis de rapidement passer en prototype(s) et production. Par itérations successives et de par la disponibilité de l'équipe Hoet & Hoet, nous savons pu atteindre l'objectif fixé, dans une enveloppe fermée et respectée. Je recommande vraiment cette agence. C'est tellement vrai que nous avons démarré un 2ième projet ensemble.


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Détails



  • Siège socialKasteleinsplein 46, 1050 Elsene, Belgium

  • Chaussée de Lasne 42, 1330 Rixensart, Belgium

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