Global Image
“Spark your brand with our spotlight strategy”
Global Image is een expert in public relations en influencer marketing voor design- en lifestyle brands . We ontwerpen PR-strategieën op maat waardoor jouw bedrijf maximale aandacht krijgt in de relevante media. Zo maak je écht impact. Wil je een positief merkimago creëren en visibiliteit genereren bij jouw doelgroep? Wil jij je merk geloofwaardigheid verhogen en thought leadership opbouwen? Of wil je eenmalig een bepaalde boodschap lanceren naar pers en influencers? Wij hebben een passend antwoord op elk PR-vraagstuk . Met meer dan 10 jaar PR-ervaring binnen verschillende sectoren (interieur, design, food, travel, mode, beauty, automotive & IT) en een achtergrond in journalistiek, weten we precies hoe we jouw verhaal moeten omzetten naar pakkende content met dé perfecte news angle. 4 personnes dans leur équipe
Parle Anglais, Français, Néerlandais
20 projets dans leur portefeuille2 collaborations commencées sur Sortlist
Travaille à distance à travers le monde
Membre Sortlist depuis 2017
Fondée en 1999
4.85/5
Services
8 services offerts par Global Image
Description Global image is an expert in public relations and influencer marketing for lifestyle and interior brands. we design tailor-made pr strategies that give your company maximum attention in the relevant media. This is how you truly make an impact.
With over 10 years of pr experience across various sectors (interior, design, food, travel, fashion, beauty, automotive & it) and a background in journalism, we know exactly how to turn your story into compelling content with the perfect news angle.
Do you want to launch a message to the press? Do you want to create more visibility for your brand? Or do you want to stay ‘top of mind’ with relevant media? We've got you covered! Global Image ensures that your company story, products, or collections receive the necessary media attention.
We help you with:
-pr strategy & advice
-press releases
-press campaigns
-influencer marketing & collaborations
-media planning
-press events
-desk tours
-press trips
-product placementCompétences en Relations publiques (RP) (10) PR StrategyPR CampaignsPR MarketingPR CoachingPublic RelationsPress KitPartnership StrategyPR ConsultingMedia RelationsOnline PRProjets en Relations publiques (RP) (18) Avis clients en Relations publiques (RP) (4) Vanessa BohnéJudith Van HerckBritt Van DriesscheDimitri de VochtClients en Relations publiques (RP) (18) ProNailsAccessoires & vêtements | nationalLeen BakkerVente au détail | nationalLoën LaboratoriesAnimaux | nationalConfiserie GeldhofAlimentaire
En savoir plus sur Relations publiques (RP)Description If you want to set up a successful influencer campaign, selecting the right profiles is essential. An influencer who meets the necessary quality requirements and authentically matches your brand ensures that the effectiveness of your campaign, the visibility of your brand, and conversions increase.
To measure and optimize impact, we like to go beyond ‘vanity metrics’. We don’t just look at likes, comments, and impressions but also map deeper funnel KPI's such as clicks, leads, and purchases. By linking KPI's to a strategic objective, you gain clear insight into the success of your influencer campaign.
By following a step-by-step plan, we elevate every influencer campaign to the highest level.
1) Screening
To identify relevant influencers for your campaign, we first conduct a comprehensive ‘influencer scan’. How engaged is the influencer’s follower base (i.e., ‘engagement rate’)? Is the content high-quality and credible? Does the influencer promote product X today and a competing brand Y next week? What is the socio-demographic composition of their followers? If your goal is to generate more visibility in Belgium, you should avoid a collaboration with an influencer who has 10k followers, 80% of whom live in Asia. Whatever the goal of your campaign, each influencer must meet certain quality standards.
2) Selection
Next, we ensure that the selected influencers perfectly align with your target audience and niche (content topics, interests, values). There must be a match with your brand DNA. If this ‘fit’ is not there, the content will come across as (too) commercial, which can harm both the influencer and your brand. Authenticity is key if you want to achieve optimal results.
3) Set-up
After devising a creative campaign concept, we contact the selected influencers to see if they are interested in a collaboration. Whether in barter deals (product or service in exchange for social content) or paid collaborations, we negotiate rates and returns. Some brands choose to finalize this in a collaboration agreement.
4) Tracking & Follow-up
All social content and associated stats are compiled into a clear report at the end of the campaign. But, of course, you especially want to know what the influencer content has yielded for you. Depending on your strategic objective, we select specific KPIs that create transparency around the results. These metrics show you how successful your influencer campaign has been.
By carefully following these steps, we ensure that influencer campaigns are the most powerful marketing tool if you want to reach your target audience quickly and in a unique, authentic way.Compétences en Marketing d'influence (6) Instagram InfluencerInfluencer RecruitmentMacro influencersInfluencer StrategyTiktok InfluencersMicro InfluencersProjets en Marketing d'influence (5) Avis clients en Marketing d'influence (2) Pim van der SluisLot BergerClients en Marketing d'influence (5) Ron GastrobarAlimentaire | internationalNo FairytalesAlimentaire | internationalFurnifiedArt & Artisanat | internationalEijffingerArt & Artisanat | national
En savoir plus sur Marketing d'influenceDescription Service Specialties:
1) Brand Strategy Development
-Crafting a comprehensive brand strategy that aligns with your business goals and values.
-Identifying unique selling propositions (USPs) and differentiators in the market.
2) Market Research and Analysis
-Conducting thorough market research to understand industry trends, customer needs, and competitive landscape.
-Utilizing data to inform branding decisions and positioning strategies.
3) Brand Identity Creation
-Designing compelling visual identities including logos, color schemes, typography, and imagery.
-Developing brand guidelines to ensure consistent representation across all platforms.
4) Messaging and strategic storytelling
-Creating powerful brand narratives that resonate with your target audience.
-Developing key messages and taglines that communicate your brand’s core values and mission.
5) Digital Branding
-Enhancing your online presence through effective digital branding strategies.
-Utilizing social media, websites, and digital content to build and maintain brand awareness.
6) Rebranding
-Guiding companies through the process of rebranding to stay relevant or pivot in a new direction.
-Managing all aspects of the rebranding process to ensure a smooth transition.
7) Brand Positioning
-Defining a clear and distinct position in the market that sets your brand apart from competitors.
-Implementing strategies to embed your brand’s position in the minds of consumers.
8) Integrated Marketing Communications
-Ensuring all marketing efforts are cohesive and aligned with the brand’s identity and goals.
-Leveraging multiple channels for a unified and powerful brand message.
Selected Skills:
1) Creative Thinking
-Developing innovative ideas that set your brand apart.
-Applying creativity to design and messaging for maximum impact.
2) Analytical Skills
-Interpreting market data to make informed branding decisions.
-Using analytics to measure the effectiveness of branding strategies.
3) Communication Skills
-Crafting clear and compelling messages.
-Effective verbal and written communication for stakeholder engagement.
4) Strategic Planning
-Developing long-term branding strategies that align with business objectives.
-Planning and executing branding initiatives systematically.
5)Market Research
-Conducting detailed research to understand market dynamics.
-Analyzing consumer behavior and preferences.
6) Project Management
-Managing branding projects from inception to completion.
-Coordinating teams and resources to achieve branding goals.
7) Digital Marketing
-Utilizing digital platforms to enhance brand presence.
-Integrating SEO, content marketing, and social media strategies.
8) Trend Analysis
-Staying ahead of industry trends to keep the brand relevant.
-Adapting to market changes proactively.
By leveraging these specialties and skills, we ensure that our branding and positioning services effectively establish and elevate your brand in the market, fostering strong connections with your target audience and driving business success.Compétences en Image de marque & branding (12) Brand ExperienceBrand IdentityEmployer BrandingCorporate BrandingBrand AwarenessBrand NamingBrand DesignCorporate Identity DesignBedrijfsidentiteitB2C Positioning+2Projets en Image de marque & branding (2) Clients en Image de marque & branding (2) Britt Van Driessche Luxe LederwarenAccessoires & vêtements | nationalArcoonArchitecture et Urbanisme | national
En savoir plus sur Image de marque & brandingDescription Service Specialties:
1) Social Media Content Creation
-Crafting high-quality, engaging content tailored to each social media platform.
-Utilizing a mix of visuals, videos, and written content to captivate your audience.
2) Strategic Storytelling
-Developing compelling stories that align with your brand’s values and mission.
-Using narrative techniques to create emotional connections with your audience.
3) Content Planning and Scheduling
-Designing comprehensive content plans that reflect your brand DNA.
-Strategically scheduling posts to maximize reach and engagement.
4) Brand DNA Integration
-Ensuring all social media content is consistent with your brand identity.
-Reflecting your brand’s unique characteristics in every post.
By leveraging our expertise in social media content creation, strategic storytelling, and content planning based on brand DNA, we help your brand build a powerful and engaging social media presence. Our tailored strategies ensure that your social media efforts resonate with your audience, reflect your brand’s unique identity, and drive meaningful engagement and growth.Compétences en Réseaux sociaux (7) Social Media PlanningSocial Media MarketingSocial Media CustomisatieSocial Media ServicesSocial Media ContentSocial Media ManagementSocial Media ConsultingProjets en Réseaux sociaux (2) Clients en Réseaux sociaux (2) indu+Art & Artisanat | internationalArcoonArchitecture et Urbanisme | national
En savoir plus sur Réseaux sociauxDescription Service Specialties:
1) Market Research and Analysis
-Conducting thorough market research to understand industry trends and consumer behavior.
-Analyzing data to inform marketing strategies.
2) Strategic Marketing Planning
-Developing comprehensive marketing plans tailored to your business goals.
-Crafting strategies that align with your brand’s vision and objectives.
3) Brand Positioning
-Defining a unique market position that differentiates your brand.
-Creating strategies to establish and maintain your brand’s identity.
4) Campaign Development and Management
-Designing and executing effective marketing campaigns.
-Managing campaigns to ensure they meet key performance indicators.
5) Digital Marketing Strategies
-Utilizing digital channels to enhance your online presence.
-Integrating SEO, content marketing, and social media strategies.
Our marketing consultancy services provide you with the expertise needed to navigate the complexities of the market, develop strategic plans, and execute effective campaigns. We ensure that every aspect of your marketing aligns with your business objectives, driving growth and enhancing your brand’s presence.Compétences en Marketing (1) Marketing Consulting
En savoir plus sur MarketingDescription Service Specialties:
1) Digital Strategy Development
-Crafting tailored digital strategies that align with your business goals and target audience.
-Identifying key digital channels and tactics to drive growth and engagement.
2) Online Presence Optimization
-Enhancing your digital footprint through SEO, content marketing, and web optimization.
-Ensuring your online platforms effectively represent your brand.
3) Content Strategy and Creation
-Developing a content strategy that resonates with your audience and supports your digital goals.
-Creating high-quality, engaging content tailored to various digital channels.
4) Social Media Strategy
-Designing social media strategies to build brand awareness and foster engagement.
-Utilizing analytics to refine and optimize social media efforts.
5) Digital Campaign Management
-Planning and executing digital marketing campaigns across multiple platforms.
-Monitoring and analyzing campaign performance to maximize ROI.
6) Data Analytics and Insights
-Leveraging data to gain insights into digital performance and user behavior.
-Using analytics to inform strategy adjustments and improve outcomes.
7) Technology Integration
-Implementing the latest digital tools and technologies to streamline processes and enhance effectiveness.
-Ensuring seamless integration of technology into your digital strategy.
Our digital strategy services provide the expertise needed to navigate the digital landscape, optimize your online presence, and execute impactful campaigns. We ensure that every aspect of your digital strategy is aligned with your business goals, driving measurable results and fostering growth.Compétences en Stratégie digitale (9) Digital TransitionOnline MarketingDigital TransformationSearch Engine MarketingDigital ConsultingShopper MarketingLead-GeneratieProduct LanceringTraffic Acquisition
En savoir plus sur Stratégie digitaleDescription Wij brengen jouw merk tot leven door het creëren van content die de aandacht van jouw doelgroep verdient. we vertalen jouw boodschap in heldere, compacte en effectieve copy via:
-Nieuwsbrieven
-Brochures
-SEO copy voor websites
-Blogposts
-Social postsCompétences en Rédaction et traduction (10) Copywriting AdvertisingPersuasive CopywritingContent WritingNarrative CopywritingCreative WritingContent EditionContent CurationDigital CopywritingOnline ContentCreative CopywritingProjets en Rédaction et traduction (2) Clients en Rédaction et traduction (2) Britt Van Driessche Luxe LederwarenAccessoires & vêtements | nationalArcoonArchitecture et Urbanisme | national
En savoir plus sur Rédaction et traductionDescription Aucune description n'est fournie pour ce service.
Projet en Planification médias (1) Client en Planification médias (1) indu+Art & Artisanat | international
En savoir plus sur Planification médias
Équipe
4 membres dans l'équipe de Global Image
HistoireGlobal Image is een public relations – en influencer marketing bureau gespecialiseerd in interieur design en lifestyle merken. Dankzij onze achtergrond in journalistiek begrijpen we precies welke topics media triggeren en hoe we jouw verhaal kunnen omzetten naar pakkende content met de perfecte ‘news angle’.
Récompenses
Global Image a été récompensé 0 fois
Avis clients
10 Avis clients pour Global Image
4.85/5
(10 avis clients)
DB
Delphine Busschaertmarketing chez indu+
Quel était l'objectif de votre collaboration ?Voor de lancering van onze nieuwste collectie werkten we samen, en we kunnen terugkijken op een succesvolle samenwerking.
Qu'avez-vous le plus apprécié pendant votre collaboration ?De communicatie gedurende het hele proces helder en vlot. We voelden ons gehoord en begrepen, en er werd altijd snel gereageerd op vragen of aanpassingen. Dankzij hun expertise verliep de lancering van onze collectie soepel.
Delphine Busschaert recommande cette agence
JD
Jules DoyenEigenaar chez JU
Quel était l'objectif de votre collaboration ?Ik ben begonnen aan de samenwerking met Global Image zonder al te veel verwachtingen. Ik had nog nooit samengewerkt met een PR bedrijf en wist dus ook niet goed wat dit juist inhield.
Qu'avez-vous le plus apprécié pendant votre collaboration ?Ik ben dan zeer aangenaam verrast om te zien wat voor mooie resultaten deze samenwerking heeft opgeleverd. Het nieuws over onze pop-up is meer dan 22 maal zowel on- als offline in verschillende media verschenen wat voor een goede stroom van klanten in onze winkel heeft gezorgd. Het is ook leuk dat je rechtstreeks in contact staat met Elke, dit zorgt voor een persoonlijkere benadering en samenwerking.
Jules Doyen recommande cette agence
AV
Anouk Van BavelMarketing verantwoordelijke chez Van Roey Vastgoed
Quel était l'objectif de votre collaboration ?Wij stelden Elke aan als copywriter én toch denkt zij verder dan wat moet.
Qu'avez-vous le plus apprécié pendant votre collaboration ?Ze wil ook echt weten wie we zijn als bedrijf om teksten in de juiste tone of voice te kunnen schrijven. Elke verdiept zich in de onderwerpen en doet dat op een efficiënte manier. Ook denkt ze proactief na over wat er nog zou kunnen passen binnen onze strategie. Ze heeft een vlotte pen en levert steeds opnieuw fijne teksten op. Door haar aanpak weet ze waar wij als bedrijf voor staan en dat is toch een heel grote meerwaarde.
Anouk Van Bavel recommande cette agence
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Contact
Coordonnées de Global Image
Détails
http://www.globalimage.be
- Siège socialDe Bosschaertlei 84, 2620 Hemiksem, Belgium