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Ingenico - new websiteavril 2015
Ingenico Group has evolved from a payment terminals manufacturer to a worldwide leader as an integrated payment solutions services provider. As an industry leader in the payment sector, most of their client initial contact set up comes from digital channels.In order to reflect the new brand image and positioning we were tasked with the full redesign and replatforming of their international corporate hub. We have redesign the corporate platform with an eye on customer-centricity, enhancing responsivness, slack and flat design and a predominant presence of infographics and visuals that keep the visitor's attention.We will elaborate further on customer engagement, social media content strategy and additional digital services. The corporate hub is based on a powerful content distribution platform (Hippo CMS) and is being roll-out across all international markets and languages. The platform is being rolled out on professional social channels and relies on a permanent SEA optimisation to drive traffic to the Ingenico hub.
Antargaz - new websiteavril 2015
Antargaz Benelux (www.antargaz.be) is operated from Brussels. For the Benelux operation, it had 3 different websites: Belgium, the Netherlands & Luxembourg. This created inefficiencies in terms of content creation and content updates. Moreover the previous website was not in line with the brand identity. The challenge was to bring Antargaz to the next level by creating an online identity and presence that would reflect their positioning in the market and attract new potential customers In a first phase, DigitasLBi developed a new graphical design and a common website structure. The 3 websites were migrated under a unique CMS. Drupal was chosen because it can handle easily multi-sites and multilingual functionalities. The CMS interface also has a low tech-impact. There was full integration of multimedia and social media networks like flickr (for photo albums) and Youtube (for videos). The result of the migration under the unique CMS enabled Antargaz to control and manage all their content themselves (product info, price lists, news, events, photo galleries, etc . . .) in 3 languages (www.antargaz.be, www.antargaz.nl, www.antargaz.lu). Next to this efficient content management, DigitasLBi Belgium integrated a Store Locator into the site. DigitasLBi built a solid, flexible, future-proof foundation. Antargaz is preparing an extension of their offering. DigitasLBi will continue working as Antargaz’ digital partner to further develop the website and to extend it with e-services for their customer base.
Proximus - Play & Gold Loyalty Programavril 2015
Proximus is Belgium leading full telecom provider, offering a wide range of phone, mobile, internet and TV services. How could Proximus engage further their prepaid telecom customers through a renew loyalty program aimed at improving customer experience, facilitate conversion through gamification incentives and enhance cross and up selling opportunties. DigitasLBi has create the new loyalty and CRM platform Play&Gold providing customers with advanced gamification features and intensive personalization elements (sms, emailing, gifts, behavioral segmentation). By reloading their pre-paid SIM card, Proximus customers are entitled to access the www.playandgold.be platform, participate in a treasury hunt and a skill game to earn virtual coins and access a wide range of gifts available on the webshop. With touchpoints available on desktop, mobile, social media and an automated launch activation through SMS and personalized emailing, Play&Gold welcomes 400.000 unique players monthly, allowing Proximus to access a wide range of real-time insights provided by our developed smart data dashboard, converting the platform in one of the largest and most efficient loyalty programs in Belgium. Business results show an impressive effect on cross and up sales results, and the loyalty scheme has allowed the churn rate to be reduced by 10%.
BNP Paribas - Content and media strategyavril 2015
DigitasLBi started by redefining the business insights for Cash Management, restating the main added value of BNP Paribas for their clients: knowledge. By building up the appropriate content marketing strategy, this knowledge could be distributed, shared, commented and spread across this high-demanding target audience. DigitasLBi has created a new content platform for Cash Management that gathers all expert advice. A central point of information that offers a mix of experts unique viewpoints, vision and interviews. Fluid, responsive, beautiful and sleek.Available anywhere, any time, on any device. Designed with the customer in mind,who is always in search of information. To guide the treasurers and CFO’s to this platform, we have set up the appropriate search marketing (SEO/SEA) and social campaigns. We are continuously measuring results so that we can build always new insights. And keep spreading BNP Paribas Cash Management unique expertise… across the finance community.
BrandLive by DigitasLBiavril 2015
We see a change in consumer behavior, media consumption and brand communication... This change requires real-time relevant stories... You can create relevance on daily basis, by finding the intersection between consumer interest value and brand purpose. But relevance has a deadline. That's why we have created BRANDLIVE. A unique real-time marketing service offering, blending data insights, creation and social media distribution and measurement. Discover BrandLive now and download our free white paper on real-time marketing for your brand http://www.brandlive.be
DigitasLBi Belgium Showreelfévrier 2015
In 2014, we have been helping brands through their transformation journey in the digital era. From building and designing consistent digital platforms to loyalty, lead generation and CRM programs, from online media to digital digital strategy definit
SNCB / NMBS - New websiteavril 2015
The previous website of SNCB/NMBS Mobility, the railway operator in Belgium was out dated. It had evolved to become an information hub that was viewed by approximately 100.000 visitors a day, especially to find train schedule, prices and book tickets online. The website presented a variety of issues to cope with future SNCB/NMBS digital amibitions, ranging from a poor graphical identity and user interface to a under-performing user experience and technical integration towards e-commerce and customer needs. We thought necessary to rethink the whole customer journey and to connect with their customer engagement platforms (CRM, emailing, social channels).In order to have a fully user-centric website, we worked extensively on user experience, usability and content architecture. We conducted user interviews to make an inventory of all digital touch points and to assess areas for improvements. Based on those insights, we developed a completely new user interface, graphic identity and structure. With the launch of the new website on September 15th 2012, major positive feedbacks from customers, stakeholders and press were received. Traffic and conversion have been boosted and the new door-to-door route planner is now a reference on the belgian mobility market.
Association of Communication Companies - new websavril 2015
ACC Belgium is the Association of Communication Companies, representing all the advertising industry agencies on the Belgian market.ACC needs to reflect to its members and stakeholders the high level of ambition they have towards the communication community. DigitasLBi was requested to provide an appealing visual universe that will reflect the values of dynamism, modernity and creativity of the association's members We have make usage of the diversity of the organisation, representing over 100 different agencies, including brand activation, digital, event, PR,… to symbolize a colourful visual patchwork of skills. The platform is fully responsive and adapts seamlessly to all screen sizes and usage context, enhancing navigation through clear readable icons. ACC Belgium is targeted to professionals in the communication industry and distribution of content implies category segmentated emails and event/social media activation.
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