DigitasLBi is a global marketing and technology agency, blending insight, data, creation and technology to build business value. We take our clients on a journey of digital transformation – from getting the basics just right to leading the market through head-turning innovation. We don’t mind where our clients start their journey. All we ask for is a shared belief that creativity, technology and media can make brands special, sharable and more valuable. We also ask for a commitment to partnering with us as we discover What’s Next together. With over 6,000 experts in 25 countries we’re drawn from a huge variety of disciplines and backgrounds, including creative, technology, strategy and media. And we’re united by our belief that blending our diverse skills produces better, more innovative outcomes for our clients.
DigitasLBi Belgium is the digital brand of Publicis.One Benelux, the House of Brands of Publicis Groupe.
Projet réalisé pour Ingenico dans l'industrie Matériel et Equipement IT pour un public B2B. Ingenico Group has evolved from a payment terminals manufacturer to a worldwide leader as an integrated payment solutions services provider. As an industry leader in the payment sector, most of their client initial contact set up comes from digital channels.In order to reflect the new brand image and positioning we were tasked with the full redesign and replatforming of their international corporate hub. We have redesign the corporate platform with an eye on customer-centricity, enhancing responsivness, slack and flat design and a predominant presence of infographics and visuals that keep the visitor's attention.We will elaborate further on customer engagement, social media content strategy and additional digital services. The corporate hub is based on a powerful content distribution platform (Hippo CMS) and is being roll-out across all international markets and languages. The platform is being rolled out on professional social channels and relies on a permanent SEA optimisation to drive traffic to the Ingenico hub.
Projet réalisé pour Antargaz dans l'industrie Energie et Pétrole pour un public B2C. Antargaz Benelux (www.antargaz.be) is operated from Brussels. For the Benelux operation, it had 3 different websites: Belgium, the Netherlands & Luxembourg. This created inefficiencies in terms of content creation and content updates. Moreover the previous website was not in line with the brand identity. The challenge was to bring Antargaz to the next level by creating an online identity and presence that would reflect their positioning in the market and attract new potential customers In a first phase, DigitasLBi developed a new graphical design and a common website structure. The 3 websites were migrated under a unique CMS. Drupal was chosen because it can handle easily multi-sites and multilingual functionalities. The CMS interface also has a low tech-impact. There was full integration of multimedia and social media networks like flickr (for photo albums) and Youtube (for videos). The result of the migration under the unique CMS enabled Antargaz to control and manage all their content themselves (product info, price lists, news, events, photo galleries, etc . . .) in 3 languages (www.antargaz.be, www.antargaz.nl, www.antargaz.lu). Next to this efficient content management, DigitasLBi Belgium integrated a Store Locator into the site. DigitasLBi built a solid, flexible, future-proof foundation. Antargaz is preparing an extension of their offering. DigitasLBi will continue working as Antargaz’ digital partner to further develop the website and to extend it with e-services for their customer base.
Projet réalisé pour Proximus dans l'industrie Télécommunications pour un public B2C. Proximus is Belgium leading full telecom provider, offering a wide range of phone, mobile, internet and TV services. How could Proximus engage further their prepaid telecom customers through a renew loyalty program aimed at improving customer experience, facilitate conversion through gamification incentives and enhance cross and up selling opportunties. DigitasLBi has create the new loyalty and CRM platform Play&Gold providing customers with advanced gamification features and intensive personalization elements (sms, emailing, gifts, behavioral segmentation). By reloading their pre-paid SIM card, Proximus customers are entitled to access the www.playandgold.be platform, participate in a treasury hunt and a skill game to earn virtual coins and access a wide range of gifts available on the webshop. With touchpoints available on desktop, mobile, social media and an automated launch activation through SMS and personalized emailing, Play&Gold welcomes 400.000 unique players monthly, allowing Proximus to access a wide range of real-time insights provided by our developed smart data dashboard, converting the platform in one of the largest and most efficient loyalty programs in Belgium. Business results show an impressive effect on cross and up sales results, and the loyalty scheme has allowed the churn rate to be reduced by 10%.
Projet réalisé pour BNP Paribas dans l'industrie Banque et Finance pour un public B2B. DigitasLBi started by redefining the business insights for Cash Management, restating the main added value of BNP Paribas for their clients: knowledge. By building up the appropriate content marketing strategy, this knowledge could be distributed, shared, commented and spread across this high-demanding target audience. DigitasLBi has created a new content platform for Cash Management that gathers all expert advice. A central point of information that offers a mix of experts unique viewpoints, vision and interviews. Fluid, responsive, beautiful and sleek.Available anywhere, any time, on any device. Designed with the customer in mind,who is always in search of information. To guide the treasurers and CFO’s to this platform, we have set up the appropriate search marketing (SEO/SEA) and social campaigns. We are continuously measuring results so that we can build always new insights. And keep spreading BNP Paribas Cash Management unique expertise… across the finance community.
Projet réalisé pour DigitasLBi dans l'industrie Médias pour un public B2B.As you'll see from our latest showreel, we've had a busy time of it recently -- not that we'd have it any other way.
Projet réalisé pour DigitasLBi dans l'industrie Autres pour un public B2C. We see a change in consumer behavior, media consumption and brand communication... This change requires real-time relevant stories... You can create relevance on daily basis, by finding the intersection between consumer interest value and brand purpose. But relevance has a deadline. That's why we have created BRANDLIVE. A unique real-time marketing service offering, blending data insights, creation and social media distribution and measurement. Discover BrandLive now and download our free white paper on real-time marketing for your brand http://www.brandlive.be