Belgium’s greatest mineral water brand had become a confusing group of sub-brands, each with their own story. Spadel wanted to go back to the core of the brand: “Spa is life”. darwin’s challenge was to create an iconic master brand campaign, re-establishing Spa as the quintessential water brand, adding value to each sub-brand.

Celebrating the feeling of independence.

Our activation for Mora ‘t Complimentje turned facebook etiquette upside down.  And guess what?  The Eurobest jury liked it and rewarded the work with a Silver in direct.  We love it.

A road movie shows that Belgian individualism not only leads to some crazy situations, but also to a great choice of authentic, local cheeses.

Award winning case that shows how creativity - in message and in media usage - can make a difference for the good.

Bringing the natural goodness of milk top of mind in a new way.  No cows, green pastures or happy mums, but a mythical world of milk and energy. Created for European Milk Forum and running in 7 countries.  Internationally recognised at ao Eurobest, LIA, Cresta, Crystals, Epica and Cannes Lions.