The Silk Initiative Ltd

Shanghai, China

We use insight, strategy, and innovation to future-proof global brands. TSI is one of the world’s few Asia-focused consumer goods specialists sitting at the intersection of insight, strategy, innovation, and creative development. We work with partners across research and development, marketing, and consumer insights. Clients of all sizes come to us seeking success in China & Asia. As a result our methodologies and ways of working are creative and agile, as are the partners we rely on and the IP that we create.

14 mensen in hun team

Spreekt Chinees, Engels

Werkt op afstand over de hele wereld

Sortlist lid sinds 2020

Opgericht in 2014

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Diensten

5 diensten aangeboden door The Silk Initiative Ltd

Beschrijving
At TSI, our business is to create and validate data-driven brand strategy solutions for our client’s Asia-Pacific ambitions.

Discover:
Whether it’s about short-term brand diagnostic work or a more comprehensive brand positioning understanding, we take a 360-degree look at the category, your consumers, competitors, and best-in-class approaches to guide brands like yours.
This provides a complete assessment of the opportunities and risks facing your brand to make you feel informed and competent as a brand owner.

Innovate:
Our proprietary innovation development and visual design approaches bring brand, product, pack and comms platform ideas to life.
This gives your business culturally inspired, relevant solutions that will get noticed in the market.

Scale:
Our rigorous brand validation techniques help our clients understand the measurable return on investment of their brand strategies.
This ensures you have the confidence, excitement, and motivation as a business to maximise your market potential.
Skills in Branding & Positionering (7)
Brand PositioningDesignBrand StrategyInnovationqualitativequantitativeConcept writing
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Skills in Innovatie (5)
DesignInnovationCreativityConcept writingsemiotic
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Skills in Digital Strategy (2)
Search MarketingMarketing Research
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Skills in Reclame (1)
Full-Service
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Contact

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Details

http://www.thesilkinitiative.com

HoofdkantoorJian Guo Xi Lu, Xuhui Qu, Shanghai Shi, China

The Silk Initiative Ltd

Diensten

5 diensten aangeboden door The Silk Initiative Ltd

Team

14 leden in The Silk Initiative Ltd's team

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