« SOFAR » ou comment via une campagne 100% digitale créer un maximum d’engagement et proposer une expérience de marque originale et unique auprès des Millennials.

La campagne avait pour objectif de construire la valeur de la marque AGC Glass et de développer sa notoriété auprès d'une cible BtC. Elle positionne le verre non pas comme un simple produit de commodité mais comme une matière présente dans notre quotidien et qui accompagne nos émotions.

La campagne s'articule autour d'un film émotionnel décliné en plusieurs formats digitaux. Elle sera visible dans neuf pays européens, via les plateformes YouTube et Facebook.

Following our strategic analysis, the communication brings a particularly positive tone to the visual impairment by describing, with lightness, the daily life of Sylvie who lost sight five years ago, but who continues to enjoy the good sides of life, in complete autonomy. The integrated national campaign is aired on TV, radio, postering in the Brussels metro, POS for regional antennas and field actions.

Villo. Pour les petits trajets et les grandes occasions.

How to communicate the IKEA food offer in an innovative way, different from the stores and the catalog?

TéléSAT is a challenger on the TV provider market in Belgium. We developped this TV campaign to boost the brand awareness and attractiveness and to position them as a real alternative against VOO, Proximus and Telenet.

Creativity, quality, and artistic diversity have been at the heart of the Centre’s mission since its foundation. But for art not to be something abstract and distant, for it to be truly part of the “culture” of a society – and particularly in a city as variegated and international as Brussels – the public must be able to experience it in a way that is both natural and lively. Art and people must find and recognise each other, must interact with and enrich each other. For the greater happiness of all.