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MARROW Schoten, België

Dit profiel en de details worden beheerd door de eigenaar van het bureau.

Brands that generate better business are like flags that people are willing to follow. They are attractive, recognizable and represent a sense of purpose.

 

Marrow is a collective of seasoned branding and communication professionals who want to help businesses build brands that are true and relevant in the eyes of their customers. Our ‘essential branding’ approach goes right to the marrow of your brand: we create clarity about what it stands for, consensus about how it should evolve and understanding of what it means to customers. Deploying diverse and multiple skills on an as-needed basis, Marrow can address all of the essential elements needed to overcome today’s business challenges by (re-)establishing brand relevance with all your stakeholders.

 

Our approach is based on a three-step process that has proven its added value for local and international brands over the past 25 years.

 

1. BRAND ORIENTATION

We help you gain a renewed insight into the value of your brand and translate it into a clear positioning. The result is a future proof brand strategy that will enable your business to successfully rise to the market challenges it has to face.

 

2. BRAND CREATION

We translate your business strategy into a clear brand identity and a compelling brand story. In this stage we lay the creative foundations for meaningful brand communication towards all of your audiences and stakeholders.

 

3. BRAND IMPLEMENTATION

Based on the strategic and creative outlines we defined together, we deliver an implementation plan that will help you, your team and/or your agencies to give your brand’s value proposition a maximal relevance and impact in the market.

What we deliver in the end are the strategic and creative outlines for meaningful brand communication and future proof business development.

  • Brand idea: we (re)build your brand around one big and relevant idea. It tells the essence of what you stand for and acts as a flag that people are willing to follow.
  • Brand strategy: we outline how to create an effective impact on your market. In all of your brand communications, we filter out the obvious and magnify what makes you different.
  • Brand story: we translate your brand idea into a rich and purposeful story that engages your audience and internal stakeholders.
  • Brand identity: we (re)define the visual outlines of your brand to reflect the image and values you want to communicate.
  • Brand book: inspiration is what brings a strategy to life. We consolidate the essence of your brand in a comprehensive document that acts as a manifest and a continuous source of inspiration.
  • Brand communication: we cover all planning, creation and implementation services you need to implement a 360° communication approach.
  • Brand marketing: to take the step from building your brand to generating actual sales, we act as a partner and accelerator to add effectiveness to your company’s marketing management.
  • Brand tools: with smart style guides, digital asset management tools, training programs, and template systems, we make it easy for your people to work with your brand.
  •  
4.75/5

Diensten

4 diensten aangeboden door MARROW

Naam van dienst
Niveau van ervaring

Gerelateerde beoordelingen
Vanaf

  • Beschrijving
    We create the strategic and creative outlines for the future relevance of your brand and translate these into practical content, design and communication tools that your people can work with.
    Skills in Branding & Positionering (31)
    BrandingBrand PositioningCorporate IdentityLogo DesignBrand StrategyBrand GuidelinesBrand BookBrand IdentityBrand ContentIdentity+21
    Projecten in Branding & Positionering (6)
    Merging two municipalities - Branding & Positionering
    Launching a digital technology platform - Branding & Positionering
    Rebranding of a global market leader - Branding & Positionering
    Guiding a family business to the next level - Branding & Positionering
    Reviews in Branding & Positionering (2)
    Dirk Blommaert
    Freek Onzia
    Klanten in Branding & Positionering (6)
    WillebroekOverheid | regional
    Heylen CeramicsBouw | international
    INVE AquacultureFarmaceuten & Biotech | international
    KBCBanken & financiële instellingen | national

    Meer informatie over Branding & Positionering


  • Beschrijving

    Geen beschrijving opgegeven voor deze service.

    Skills in Ontwerp (18)
    brochure layoutGraphic DesignAnimated VideoDesignWebsite DesignPrint DesignLogo DesignBrochure DesignPhotographyMotion Design+8
    Projecten in Ontwerp (5)
    Merging two municipalities - Ontwerp
    Launching a digital technology platform - Ontwerp
    Rebranding of a global market leader - Ontwerp
    Guiding a family business to the next level - Ontwerp
    Klanten in Ontwerp (5)
    WillebroekOverheid | regional
    TOMRA SortingTechnology Hardware & Equipment | international
    Puurs-Sint-AmandsOverheid | regional
    INVE AquacultureFarmaceuten & Biotech | international

    Meer informatie over Ontwerp


  • Beschrijving

    Geen beschrijving opgegeven voor deze service.

    Skills in Website Creatie (16)
    Online MarketingWebsite DevelopmentDigital AdvertisingWeb MarketingDigital StrategyOnline AdvertisingOnline BrandingDigital BrandingOnline StrategyWeb Copy+6
    Projecten in Website Creatie (3)
    Launching a digital technology platform - Website Creatie
    Rebranding of a global market leader - Website Creatie
    Guiding a family business to the next level - Website Creatie
    Klanten in Website Creatie (3)
    INVE AquacultureFarmaceuten & Biotech | international
    Heylen CeramicsBouw | international
    TOMRA SortingTechnology Hardware & Equipment | international

    Meer informatie over Website Creatie


  • Beschrijving

    Geen beschrijving opgegeven voor deze service.

    Skills in Content Strategy (13)
    Brand ContentContent DevelopmentContent Calendarvideo contentcreative writingcontent marketing strategyblog contentblog post ideasContent StrategyCopywriting+3
    Projecten in Content Strategy (5)
    Merging two municipalities - Content Strategy
    Launching a digital technology platform - Content Strategy
    Rebranding of a global market leader - Content Strategy
    Guiding a family business to the next level - Content Strategy
    Klanten in Content Strategy (5)
    WillebroekOverheid | regional
    Heylen CeramicsBouw | international
    INVE AquacultureFarmaceuten & Biotech | international
    TOMRA SortingTechnology Hardware & Equipment | international

    Meer informatie over Content Strategy

Heb je een van die diensten nodig?

Vraag MARROW om een offerte en krijg in korte tijd een antwoord.



Portfolio

6 projecten uitgevoerd door MARROW

Merging two municipalities
Merging two municipalities

Project gemaakt voor Puurs-Sint-Amands in de Overheid industrie voor een B2B / B2C publiek in 2018.When Puurs and Sint-Amands were planning to merge into one municipality and asked us to create a new brand identity, we saw an opportunity to do more: to unite eight smaller local communities around one common perspective for the future. Stronger, more vital and more prosperous together.

Branding & PositioneringContent StrategyOntwerp
Meer lezen
Launching a digital technology platform
Launching a digital technology platform

Project gemaakt voor TOMRA Sorting in de Technology Hardware & Equipment industrie voor een B2B publiek in 2019.As a global leader in sorting solutions for the food, recycling and mining industries, TOMRA takes its commitment to driving these industries forward seriously. This is why the company aims to take the lead in a new kind of transformation that is about to revolutionalize the sorting business: digital, data and knowledge-driven.We helped TOMRA build a story around TOMRA Insight, a new platform that makes digital data part of the sorting output.Digitalization gives TOMRA the opportunity to connect with people and processes across industries and establish a reinforced sense of thought leadership. In the end, elevating any business with regards to end product quality, sustainability and profitability comes down to achieving ever-increasing levels of operational excellence. And as always, information is key to improvement. The more producers know in every step of their value chain, the better they can deliver an optimal product. By turning sorters into data delivery machines, TOMRA can now provide more information, more knowledge and thus, more opportunities to improve performance.

Branding & PositioneringContent StrategyCopywriting+4
Meer lezen
Rebranding of a global market leader
Rebranding of a global market leader

Project gemaakt voor INVE Aquaculture in de Farmaceuten & Biotech industrie voor een B2B publiek in 2015.How can a global leader in aquaculture surpass their own most successful product and evolve from an academic spin-off to a broader relevance in the market? We traveled from Ecuador to the Mekong Delta and back to fully understand the aquaculture business. This allowed us to turn our client’s complex biotech offering into a community-based storytelling concept about the global growth of sustainable seafood production, applied with one clear voice in different regions and cultures around the world.

Branding & PositioneringContent StrategyOntwerp+1
Meer lezen
Guiding a family business to the next level
Guiding a family business to the next level

Project gemaakt voor Heylen Ceramics in de Bouw industrie voor een B2B publiek in 2015.We brought 3 generations of a family owned business together around their fascination for ceramic building materials. The new story of Heylen Ceramics revolves around the ‘Treasures of the earth’: the best of what the European ceramics market has to offer, bundled in a comprehensive portfolio made available to Belgian customers. The result is a revitalized drive for the business and an inspiring brand that firmly resounds with individual clients, traders and architects by transcending a product-oriented rhetoric.

Branding & PositioneringContent StrategyOntwerp+1
Meer lezen
Rebranding & citymarketing
Rebranding & citymarketing

Project gemaakt voor Willebroek in de Overheid industrie voor een B2B / B2C publiek in 2017.With a growing population and a changing economic climate, the city of Willebroek needed to balance the various aspects of life, infrastructure and policies into a new and future proof story that bridged the gap between a socially inspired heritage and an economically viable future. This is why creating a new identity for Willebroek meant much more than designing a logo. It was the start of a renewed sense of pride about the town and all it has to offer.

Branding & PositioneringContent StrategyOntwerp
Meer lezen
Internal repositioning of KBC's IT department
Internal repositioning of KBC's IT department

Project gemaakt voor KBC in de Banken & financiële instellingen industrie voor een publiek in 2016.How can a large banking organization shift the perception of its IT department from 'helpdesk' to 'digital advocate'? And how can a culture of initiative and self-reliance be installed in an organization that is moving quickly towards a digitalized working environment? Our repositioning and branding of KBC's e-workplace division was granted a silver award at the European FEIEA awards in the category 'best change communications strategy'.

Branding & Positionering
Meer lezen
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Prijzen

MARROW heeft 0 awards gewonnen


Reviews

2 reviews voor MARROW

4.75/5
(2 reviews)
Dirk BlommaertAlgemeen directeur bij Organisatie Willebroek (gemeente-OCMW)
ServiceBranding & Positionering
SectorOverheid
Team201 - 500
4.75/5
Budget
Kwaliteit
Plan
Samenwerking
Wat was het doel van de samenwerking?
Het opmaken van een citymarketingplan dat het toekomstige imago van onze gemeente moet bepalen. Het plan moest ook aangeven welke strategische projecten ondernomen moesten worden om Willebroek op de gewenste manier te positioneren. Deze uitgestippelde strategie diende zijn vertaling te vinden in concrete acties. Een nieuwe huisstijl maakte deel uit van deze imagebuilding. Ook binnen de organisatie zelf diende de inschrijver voorstellen te doen om intern het nodige draagvlak voor deze verandering te creëren.
Wat vond je het leukst tijdens de samenwerking?
De zeer vernieuwende aanpak. De open communciatie tussen de ons als opdrachtgever en Marrow. Marrow capteerde op een zeer professionele wijze onze behoeften, maar durfde ons ook te confronteren met nieuwe invalshoeken. En uiteraard het resultaat van de opdracht. Een door iedereen gedragen succesvolle nieuwe huisstijl en citymarketing die perfect het verhaal van Willebroek en de Willebroekenaar omvat.
Zijn er verbeterpunten?
Geen

Dirk Blommaert beveelt dit bureau aan


ServiceBranding & Positionering
SectorOverheid
Team201 - 500

Freek OnziaDirector bij Pimento vzw
ServiceBranding & Positionering
SectorNon-profit
Team11 - 50
4.75/5
Budget
Kwaliteit
Plan
Samenwerking
Wat was het doel van de samenwerking?
Rebrand our organisation: new name, new look and feel and create a website according to this rebranding
Wat vond je het leukst tijdens de samenwerking?
They really try and understand your organisation. We are a non profit organisation wich is value driven. They succeeded to translate our story into a more professional and commercial branding, with respect for our mission en values.

Freek Onzia beveelt dit bureau aan


ServiceBranding & Positionering
SectorNon-profit
Team11 - 50

Contact

Contact gegevens van MARROW


Details



  • HoofdkantoorBotermelkdijk, 2900 Schoten, Belgium

  • 2920 Kalmthout, Belgium

  • Antwerp, Belgium

  • Brussels, Belgium