A branding project starts with the development of your brand strategy or BATTLE TACTICS.
This stage is all about putting the fundamentals in place and getting to know each other. During a SPARK-session, we get to know the ins and outs of your brand. It involves exploratory discussions to establish the brand’s framework and intelligent questioning to clarify the objectives of your brand. We look and listen to everything happened and happening within your brand. This knowledge serves as the foundation from which a remarkable brand grows. We gain deep insights into your business by examining the competitive landscape and research the target audience. We turn our findings into smart battle tactics as brand personas, a brand positioning and brand promise.
- Induction meeting:
The induction meeting is intended to get to know each other. We are being fully immersed in the world of your brand and business.
- SPARK session
A workshop where we uncover the core of your brand and detect its opportunities.
- Stakeholder interviews
By using a pre-developed interview questionnaire, we conducts a series of similar conversations across a range of company stakeholders. This results in valuable insights that indicate areas of alignment, strengths, challenges, opportunities, and threats.
- Brand personas
We develop a realistic representation of your target audience. We get a clear idea of who your brand speaks to and what they expect from you. Based on your brand personas, we can define relevant and targeted messages aligned with their needs/challenges.
- Brand positioning
Find a way to differentiate your brand from its competitors. Stand out among the others and convince your target audience to connect with your brand.
- Brand promise
It’s you, telling your customers what they can expect when they purchase your products or services.
Once the Battle Tactics are defined, we can start on the BRAND DEVELOPMENT.
In this stage, we get creative with all the things we’ve learned. We give free rein to our creativity and start (re)developing your brand. Following few rules, we make, build, shape and craft a visual world accompanied by a powerful brand story, aligned with the core values of your brand. Once we’ve built your complete brand identity, we translate your new world into an activating campaign concept.
- Brand name
A name turns a product or service into a brand. It needs to stick in the minds of your target audience. If you don’t have one yet, we will find one for you. One that’s original and not yet taken.
- Brand concept
The simple, bold idea that serves as the fundamental basis for your brand. It should make sense immediately, resonate with your customers, and engage your audience to learn more. The brand concept informs your tagline, in addition to the visual tone of your corporate identity.
- Brand manifesto
We turn your values into an inspiring brand manifesto. A story that reflects the core of your business.
- Visual identity
We develop an authentic aesthetic that instantly communicates the tone of your brand. From typeface to imagery, color to hue, we consider several visual directions that are cohesive with your tone of voice and overall brand concept.
- Tone of voice
We develop a dictionary for your brand, filled with words that only your brand can use. It’s not only about what you say, but also the way you say it, and the impression it makes on everyone in your audience who reads or hears you.
- Campaign concept
To activate your brand into the market and to inspire your target audience to take action, we need to develop a campaign concept.