King of Hearts (+ 17 reviews) | Sortlist

King of Hearts cover
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King of Hearts Antwerpen, België

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Let's ignite your brand.
We are a full-service branding and marketing agency. We stimulate growth with quirky creativity. We give meaning to your brand by helping you with: Spark session: designed to ignite your brand. Is your brand still relevant in today's fast changing world? During a workshop we dive into your brand. We clarify your objectives and explore new opportunities, which will serve as a kick-start for your battle plan .  Ignite your brand with our battle plan. Do you have great ideas but you feel stuck in your daily business? Do you have a great product or service but you don’t know how to kick-off? The list of questions is loooong when you’re busy building a brand. No matter how big or small your question may be, we can help you define your tactics. Our battle plan gives direction to your brand or company. As you go through the following steps, you’re going to (re)discover where you need to go. Don’t be overwhelmed. Together we will figure out where to start. With this battle plan, we support you intensively and personally during this process to make sure you reach new heights . We are small enough to care, big enough to scale. For each project, we carefully select a dedicated brand team . Our account managers and creative minds pulling together show that different expertise working closely together on the same idea will reinforce your brand. Our team of experts will work closely with your team to achieve your goals. Teamwork makes the dream work, right? We are in for the long run. Did we say we are committed to lead you to your most ambitious and long-lasting business? And so we will, by making the best use of your budget and by maximizing our efforts . With our battle plan tactic, we offer an authentic and personal journey, where we strive to expand your business’s full potential.
16 mensen in hun team
Spreekt Engels, Frans, Nederlands
32 projecten in hun portfolio
7 samenwerkingen gestart via Sortlist
Werkt op afstand over de hele wereld
Sortlist lid sinds 2014
Opgericht in 2013
1 award gewonnen


6 diensten aangeboden door King of Hearts

Naam van dienst
Niveau van ervaring

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  • Beschrijving
    A branding project starts with the development of your brand strategy or BATTLE TACTICS.

    This stage is all about putting the fundamentals in place and getting to know each other. During a SPARK-session, we get to know the ins and outs of your brand. It involves exploratory discussions to establish the brand’s framework and intelligent questioning to clarify the objectives of your brand. We look and listen to everything happened and happening within your brand. This knowledge serves as the foundation from which a remarkable brand grows. We gain deep insights into your business by examining the competitive landscape and research the target audience. We turn our findings into smart battle tactics as brand personas, a brand positioning and brand promise.

    - Induction meeting:
    The induction meeting is intended to get to know each other. We are being fully immersed in the world of your brand and business.

    - SPARK session
    A workshop where we uncover the core of your brand and detect its opportunities. 


    - Stakeholder interviews
    By using a pre-developed interview questionnaire, we conducts a series of similar conversations across a range of company stakeholders. This results in valuable insights that indicate areas of alignment, strengths, challenges, opportunities, and threats.

    - Brand personas
    We develop a realistic representation of your target audience. We get a clear idea of who your brand speaks to and what they expect from you. Based on your brand personas, we can define relevant and targeted messages aligned with their needs/challenges.

    - Brand positioning
    Find a way to differentiate your brand from its competitors. Stand out among the others and convince your target audience to connect with your brand.

    - Brand promise

    It’s you, telling your customers what they can expect when they purchase your products or services.

    Once the Battle Tactics are defined, we can start on the BRAND DEVELOPMENT.

    In this stage, we get creative with all the things we’ve learned. We give free rein to our creativity and start (re)developing your brand. Following few rules, we make, build, shape and craft a visual world accompanied by a powerful brand story, aligned with the core values of your brand. Once we’ve built your complete brand identity, we translate your new world into an activating campaign concept.

    - Brand name
    A name turns a product or service into a brand. It needs to stick in the minds of your target audience. If you don’t have one yet, we will find one for you. One that’s original and not yet taken.

    - Brand concept
The simple, bold idea that serves as the fundamental basis for your brand. It should make sense immediately, resonate with your customers, and engage your audience to learn more. The brand concept informs your tagline, in addition to the visual tone of your corporate identity.

    - Brand manifesto
We turn your values into an inspiring brand manifesto. A story that reflects the core of your business.

    - Visual identity
    We develop an authentic aesthetic that instantly communicates the tone of your brand. From typeface to imagery, color to hue, we consider several visual directions that are cohesive with your tone of voice and overall brand concept.

    - Tone of voice
We develop a dictionary for your brand, filled with words that only your brand can use. It’s not only about what you say, but also the way you say it, and the impression it makes on everyone in your audience who reads or hears you.

    - Campaign concept
    To activate your brand into the market and to inspire your target audience to take action, we need to develop a campaign concept.
    Skills in Branding & Positionering (59)
    Campaign Conceptmerkhiërarchiemerkarchitectuurproductnaamverpakkingmerkidentiteitstrategische workshopbrand key workshopstrategic workshopBrand Storytelling+49
    Projecten in Branding & Positionering (24)
    Pomki branding - Branding & Positionering
    Rebranding Belgometal > RAY - Branding & Positionering
    The Bunch for LIFE/BPI Real Estate - Branding & Positionering
    Addestino rebranding - Branding & Positionering
    Reviews in Branding & Positionering (6)
    Jason Neiman
    Bernard Lemaire
    Jan Lecompte
    Gilles Cornelis
    Klanten in Branding & Positionering (24)
    Pro Duo (Sally Beauty)Retail | international
    ZF Wind PowerIndustriële Goederen en Diensten | international
    AllinoxHuishoudelijke Producten | international
    International PaperOpslag | international

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  • Beschrijving
    The brand's ambitions need to be translated into a communication plan. This plan defines what to do first by putting every step into a detailed timeline. Together we define which target group you want to reach. By defining smart communication mechanics, we are sure to reach the right people, through the right channels at the best time, with a remarkable message. We clearly define: what’s in it for them. In order to guarantee an optimal brand coverage, we make a recommendation for the right media mix, accompanied by a content plan.

    1. Phase mapping
    We start by mapping out all the phases of the plan. We decide when to communicate to which target audience. All the different phases are being visualized in a timeline.

    2. Target audience
    For each phase we define all target groups we need to reach/influence.

    3. Message framework

    A message framework indicates the message we want to communicate to all different target groups in each different phase.

    4. Communication mechanics
    Once we’ve made all the strategic decisions, we need to activate the brand to our target audience. We come up with different creative ideas to ensure your brand gets the required attention.

    5. Media plan
    A media plan is the process of identifying and selecting media outlets, aligned with the media used by your target audience .

    6. Content plan
    A content plan will assist you in setting and programming the information that you will provide to your target audience. It is a schematic overview of which message you want to convey to which target group through which medium.

    Creation and execution
    This stage will turn strategy and concept into practice. We turn your visual identity and your tone of voice into your brand book (how cool does that sound?). It serves as a playbook to how your brand is presented to the world, ensuring brand recognition across all platforms. Now it’s time to bring your brand to life and create deliverables which you can really implement.There is nothing creative we can’t do. Online or offline? We create and produce content for every environment. Besides an ongoing presence of your brand, we can also help you develop a campaign, which helps you to boost your business.

    1. Brand book
    We create a brand book that serves as a guideline for all future branded communication. This reference ensures a united brand identity across all platforms.

    2. Creative concept
    It’s the big idea that captures audience interest, influences their emotional response and inspires them to take action. It’s a unifying theme that can be used across all campaign messages, calls to action, communication channels and audiences.

    3. Content creation
    You need a lot of content to stay relevant. Content to get your story out to the world. Content can take many forms today.

    4. Campaign production
    We create what you need to activate your brand in the form of a website, social media campaign, video animation….Whatever we think you will need to get noticed by your target audience.

    Campaign management and reporting

    This stage stands for constantly monitoring your brand. The discipline of deadlines and budgets makes sure our creativity fulfills its purpose. Once your campaign has been rolled out, the real deal starts. We take a close look at numbers and analysis to make sure every effort achieves its objective. We look critically at our own work and we adjust when something is not working (we’re not that stubborn). We strive to make our work, work, for your business to grow and to make your people behind the brand proud.

    1. Planning execution
    Mapping out what media outlets will be launched in what timing, based on the available media budget.

    2. Campaign rollout
    Launching the different media outlets at the right timing with the right media budget to boost.

    3. Media tracking
    Keeping tabs on all media outlets to ensure everything goes according to plan.

    4. Content analysis
    Creating a detailed analysis of the results of each media outlet. 

    5. Content optimalisation
    Finetuning the planning of each media outlet in regards to timing, media budget, target group, …

    6. Reporting
    Campaigning is only as effective as it’s reporting. By monitoring our campaign closely, we’re able to deliver a detailed report on a regular basis of the results of each media outlet and finetune where necessary to reach our goals.
    Skills in Reclame (83)
    phase mappingMobile AdvertisingCorporate AdvertisingAdvertising CampaignCreativeCreative DesignOutdoor AdvertisingAdvertising and BrandingCreative StrategyCommunication plan+73
    Projecten in Reclame (11)
    Campagne Cardiologische Liga - Reclame
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    The Bunch for LIFE/BPI Real Estate - Reclame
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  • Beschrijving
    Before starting your social media campaign, we develop a performing social media strategy and an impactful content plan. With our social media team we will manage your campaign and report to you on a monthly basis.
    Skills in Social media (11)
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    Projecten in Social media (5)
    Campagne Cardiologische Liga - Social media
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    Gilles De Geyter
    Sven Cornelis
    Lorenz Van den Brande
    Klanten in Social media (5)
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  • Beschrijving
    Our talented design team will create your logo, house style, collateral material, sales presentation... everything that will ignite your brand!
    Skills in Ontwerp (6)
    Brand DesignPackagingLogo Design2D AnimationFlyer ConceptionLogo Graphic Design
    Projecten in Ontwerp (9)
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    Campagne Cardiologische Liga - Ontwerp
    Rebranding Belgometal > RAY - Ontwerp
    The Bunch for LIFE/BPI Real Estate - Ontwerp
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  • Beschrijving
    Based upon your needs our digital team can create a template based (webflow, wordpress, squarespace,...) or custom-made website.
    Skills in Website Creatie (14)
    Web conceptSingle Page Applicationcontent productionSquarespaceWeb DevelopmentContent CreationWebdesignWordpress WebdesignWordPress DesignWebsite Redesign+4
    Projecten in Website Creatie (5)
    Campagne Cardiologische Liga - Website Creatie
    Rebranding Belgometal > RAY - Website Creatie
    The Bunch for LIFE/BPI Real Estate - Website Creatie
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    Review in Website Creatie (1)
    valerie quatannens
    Klanten in Website Creatie (5)
    Belgische Cardiologische LigaNon-profit | national
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  • Beschrijving

    Geen beschrijving opgegeven voor deze service.

    Projecten in Motion Design (11)
    Campagne Cardiologische Liga - Motion Design
    The Bunch for LIFE/BPI Real Estate - Motion Design
    Addestino rebranding - Motion Design
    A-Stay for BesixStay - Motion Design
    Klanten in Motion Design (11)
    Besix StayReizen & Vrije tijd | international
    WhitewoodVastgoed | international
    AddestinoManagement Consulting | national
    Belgische Cardiologische LigaNon-profit | national

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Heb je een van die diensten nodig?

Vraag King of Hearts om een offerte en krijg in korte tijd een antwoord.


32 projecten uitgevoerd door King of Hearts

Pomki branding
Pomki branding

Project gemaakt voor Malum in de Dranken industrie voor een B2B / B2C publiek.

Branding & PositioneringCopywritingInnovatie+1
Lees meer
Campagne Cardiologische Liga
Campagne Cardiologische Liga

Project gemaakt voor Belgische Cardiologische Liga in de Non-profit industrie voor een B2C publiek.

CopywritingMotion DesignOntwerp+4
Lees meer
Rebranding Belgometal > RAY
Rebranding Belgometal > RAY

Project gemaakt voor Belgometal in de Bouw industrie voor een B2B publiek.

Branding & PositioneringCopywritingFotografie+4
Lees meer
The Bunch for LIFE/BPI Real Estate
The Bunch for LIFE/BPI Real Estate

Project gemaakt voor BPI Real Estate & LIFE in de Vastgoed industrie voor een B2B / B2C publiek.

Branding & PositioneringCopywritingDigital Strategy+7
Lees meer
Addestino rebranding
Addestino rebranding

Lopend project voor Addestino in de Management Consulting industrie voor een B2B publiek sinds 2021.

Branding & PositioneringMotion DesignOntwerp+3
Lees meer
A-Stay for BesixStay
A-Stay for BesixStay

Project gemaakt voor Besix Stay in de Reizen & Vrije tijd industrie voor een B2C publiek in 2019.BESIX STAY is a joint venture between A-STAR Group and BESIX Group, formed in march 2018 to revolutionize the city stay experience. The company wanted to create a new STAY formula worldwide, with all the modern and high tech needs for the next generation.Here’s how we developed a new narrative, branding and pre-opening strategy that was needed to align the brand with its future audience and what they value most.

Branding & PositioneringContent StrategyFilm+5
Lees meer
Heb je een soortgelijk project?

Vraag King of Hearts om een offerte en krijg in korte tijd een antwoord.


16 leden in 's team

King of Hearts cover
In 2013 startten Matthieu De Winter (ex-Saatchi&Saatchi, ex-Duval Guillaume) en Sacha Krinstinsky (ex-Gonzales) King of Hearts. De succesformule van King of Hearts ligt sinds de eerste dag in het combineren van een scherpe strategische visie op merk en markt, met een eigenzinnige creatieve executie.
Neem gemakkelijk contact op met 's team

Stuur ze een bericht en krijg snel een antwoord.


King of Hearts heeft 1 award gewonnen

CEWEP Award2018-09-01Communication Award


17 reviews voor King of Hearts

(17 reviews)
Gilles De GeyterHead of marketing & communication bij ARAG
ServiceSocial media
SectorBanken & financiële instellingen
Wat was het doel van de samenwerking?
Permanente partner voor al onze marketingacties.
Wat vond je het leukst tijdens de samenwerking?
Super team, boutique-gevoel, maar met de know-how van de grootste spelers. Best of both worlds dus ;)

Gilles De Geyter beveelt dit bureau aan

ServiceSocial media
SectorBanken & financiële instellingen

Lloyd LippensBestuurder bij Lease Estate
ServiceBranding & Positionering
SectorBanken & financiële instellingen
Wat was het doel van de samenwerking?
We zitten als bedrijf met een financieel product (onroerende leasing) dat moeilijk met simpliciteit uit te leggen valt. Maw het product menselijker te maken.
Wat vond je het leukst tijdens de samenwerking?
Hele vlotte samenwerking met een team die weet waar naartoe te gaan en op welke manier. Communicatie verloopt vlot en er wordt steeds gepolst of het werk steeds aan de verwachtingen voldoet.

Lloyd Lippens beveelt dit bureau aan

ServiceBranding & Positionering
SectorBanken & financiële instellingen

Gilles CornelisCo-Founder bij Optios
ServiceBranding & Positionering
SectorSoftware & Computer Services
Team11 - 50
Wat was het doel van de samenwerking?
Het uitwerken van een branding die onze waarden uitstraalt en zowel klanten als medewerkers inspireert.
Wat vond je het leukst tijdens de samenwerking?
King of Hearts heeft goed geluisterd naar onze noden, heeft kennis vergaard over onze markt en is steeds op zoek om ons naar een hoger niveau te tillen.

Gilles Cornelis beveelt dit bureau aan

ServiceBranding & Positionering
SectorSoftware & Computer Services
Team11 - 50

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Contact gegevens van King of Hearts


  • HoofdkantoorKloosterstraat 13, 2000 Antwerpen, België

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