King of Hearts (+ 24 reviews) | Sortlist
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King of Hearts

Antwerpen, België
Let's ignite your brand.
We are a full-service branding and communication agency. We believe brands need to move people in order to be successful . Spark session: designed to ignite your brand. Is your brand still relevant in today's fast changing world? During a workshop we dive into your brand. We clarify your objectives and explore new opportunities, which will serve as a kick-start for your battle plan .  Ignite your brand with our battle plan. Do you have great ideas but you feel stuck in your daily business? Do you have a great product or service but you don’t know how to kick-off? The list of questions is loooong when you’re busy building a brand. No matter how big or small your question may be, we can help you define your tactics. Our battle plan gives direction to your brand or company. As you go through the following steps, you’re going to (re)discover where you need to go. Don’t be overwhelmed. Together we will figure out where to start. With this battle plan, we support you intensively and personally during this process to make sure you reach new heights . We are small enough to care, big enough to scale. For each project, we carefully select a dedicated brand team . Our account managers and creative minds pulling together show that different expertise working closely together on the same idea will reinforce your brand. Our team of experts will work closely with your team to achieve your goals. Teamwork makes the dream work, right? We are in for the long run. Did we say we are committed to lead you to your most ambitious and long-lasting business? And so we will, by making the best use of your budget and by maximizing our efforts . With our battle plan tactic, we offer an authentic and personal journey, where we strive to expand your business’s full potential.
16 mensen in hun team
Spreekt Engels, Frans, Nederlands
39 projecten in hun portfolio
12 samenwerkingen gestart via Sortlist
Werkt op afstand over de hele wereld
Sortlist lid sinds 2014
Opgericht in 2013
2 awards gewonnen
Website openen


6 diensten aangeboden door King of Hearts

Naam van dienst
Niveau van ervaring

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  • Beschrijving
    A branding project starts with the development of your brand strategy or BATTLE TACTICS.

    This stage is all about putting the fundamentals in place and getting to know each other. During a SPARK-session, we get to know the ins and outs of your brand. It involves exploratory discussions to establish the brand’s framework and intelligent questioning to clarify the objectives of your brand. We look and listen to everything happened and happening within your brand. This knowledge serves as the foundation from which a remarkable brand grows. We gain deep insights into your business by examining the competitive landscape and research the target audience. We turn our findings into smart battle tactics as brand personas, a brand positioning and brand promise.

    - Induction meeting:
    The induction meeting is intended to get to know each other. We are being fully immersed in the world of your brand and business.

    - SPARK session
    A workshop where we uncover the core of your brand and detect its opportunities.

    - Stakeholder interviews
    By using a pre-developed interview questionnaire, we conducts a series of similar conversations across a range of company stakeholders. This results in valuable insights that indicate areas of alignment, strengths, challenges, opportunities, and threats.

    - Brand personas
    We develop a realistic representation of your target audience. We get a clear idea of who your brand speaks to and what they expect from you. Based on your brand personas, we can define relevant and targeted messages aligned with their needs/challenges.

    - Brand positioning
    Find a way to differentiate your brand from its competitors. Stand out among the others and convince your target audience to connect with your brand.

    - Brand promise
    It’s you, telling your customers what they can expect when they purchase your products or services.

    Once the Battle Tactics are defined, we can start on the BRAND DEVELOPMENT.

    In this stage, we get creative with all the things we’ve learned. We give free rein to our creativity and start (re)developing your brand. Following few rules, we make, build, shape and craft a visual world accompanied by a powerful brand story, aligned with the core values of your brand. Once we’ve built your complete brand identity, we translate your new world into an activating campaign concept.

    - Brand name
    A name turns a product or service into a brand. It needs to stick in the minds of your target audience. If you don’t have one yet, we will find one for you. One that’s original and not yet taken.

    - Brand concept
    The simple, bold idea that serves as the fundamental basis for your brand. It should make sense immediately, resonate with your customers, and engage your audience to learn more. The brand concept informs your tagline, in addition to the visual tone of your corporate identity.

    - Brand manifesto
    We turn your values into an inspiring brand manifesto. A story that reflects the core of your business.

    - Visual identity
    We develop an authentic aesthetic that instantly communicates the tone of your brand. From typeface to imagery, color to hue, we consider several visual directions that are cohesive with your tone of voice and overall brand concept.

    - Tone of voice
    We develop a dictionary for your brand, filled with words that only your brand can use. It’s not only about what you say, but also the way you say it, and the impression it makes on everyone in your audience who reads or hears you.

    - Campaign concept
    To activate your brand into the market and to inspire your target audience to take action, we need to develop a campaign concept.
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  • Beschrijving
    The brand's ambitions need to be translated into a communication plan. This plan defines what to do first by putting every step into a detailed timeline. Together we define which target group you want to reach. By defining smart communication mechanics, we are sure to reach the right people, through the right channels at the best time, with a remarkable message. We clearly define: what’s in it for them. In order to guarantee an optimal brand coverage, we make a recommendation for the right media mix, accompanied by a content plan.

    1. Phase mapping
    We start by mapping out all the phases of the plan. We decide when to communicate to which target audience. All the different phases are being visualized in a timeline.

    2. Target audience
    For each phase we define all target groups we need to reach/influence.

    3. Message framework
    A message framework indicates the message we want to communicate to all different target groups in each different phase.

    4. Communication mechanics
    Once we’ve made all the strategic decisions, we need to activate the brand to our target audience. We come up with different creative ideas to ensure your brand gets the required attention.

    5. Media plan
    A media plan is the process of identifying and selecting media outlets, aligned with the media used by your target audience .

    6. Content plan
    A content plan will assist you in setting and programming the information that you will provide to your target audience. It is a schematic overview of which message you want to convey to which target group through which medium.

    Creation and execution
    This stage will turn strategy and concept into practice. We turn your visual identity and your tone of voice into your brand book (how cool does that sound?). It serves as a playbook to how your brand is presented to the world, ensuring brand recognition across all platforms. Now it’s time to bring your brand to life and create deliverables which you can really implement.There is nothing creative we can’t do. Online or offline? We create and produce content for every environment. Besides an ongoing presence of your brand, we can also help you develop a campaign, which helps you to boost your business.

    1. Brand book
    We create a brand book that serves as a guideline for all future branded communication. This reference ensures a united brand identity across all platforms.

    2. Creative concept
    It’s the big idea that captures audience interest, influences their emotional response and inspires them to take action. It’s a unifying theme that can be used across all campaign messages, calls to action, communication channels and audiences.

    3. Content creation
    You need a lot of content to stay relevant. Content to get your story out to the world. Content can take many forms today.

    4. Campaign production
    We create what you need to activate your brand in the form of a website, social media campaign, video animation….Whatever we think you will need to get noticed by your target audience.

    Campaign management and reporting

    This stage stands for constantly monitoring your brand. The discipline of deadlines and budgets makes sure our creativity fulfills its purpose. Once your campaign has been rolled out, the real deal starts. We take a close look at numbers and analysis to make sure every effort achieves its objective. We look critically at our own work and we adjust when something is not working (we’re not that stubborn). We strive to make our work, work, for your business to grow and to make your people behind the brand proud.

    1. Planning execution
    Mapping out what media outlets will be launched in what timing, based on the available media budget.

    2. Campaign rollout
    Launching the different media outlets at the right timing with the right media budget to boost.

    3. Media tracking
    Keeping tabs on all media outlets to ensure everything goes according to plan.

    4. Content analysis
    Creating a detailed analysis of the results of each media outlet.

    5. Content optimalisation
    Finetuning the planning of each media outlet in regards to timing, media budget, target group, …

    6. Reporting
    Campaigning is only as effective as it’s reporting. By monitoring our campaign closely, we’re able to deliver a detailed report on a regular basis of the results of each media outlet and finetune where necessary to reach our goals.
    Skills in Reclame (158)
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  • Beschrijving

    Geen beschrijving opgegeven voor deze service.

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  • Beschrijving

    Geen beschrijving opgegeven voor deze service.

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  • Beschrijving
    Our talented design team will create your logo, house style, collateral material, sales presentation... everything that will ignite your brand!
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  • Beschrijving

    Geen beschrijving opgegeven voor deze service.

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Heb je een van die diensten nodig?

Vraag King of Hearts om een offerte en krijg in korte tijd een antwoord.


16 leden in King of Hearts's team

King of Hearts cover
VerhaalIn 2013 startten Matthieu De Winter (ex-MD Saatchi&Saatchi, ex-CSD van Duval Guillaume) en Sacha Krinstinsky (founder Gonzales) King of Hearts. De succesformule van King of Hearts ligt sinds de eerste dag in het combineren van een scherpe strategische visie op merk en markt, met een eigenzinnige creatieve executie.
Neem gemakkelijk contact op met King of Hearts's team

Stuur ze een bericht en krijg snel een antwoord.


King of Hearts heeft 2 awards gewonnen

DECAVI Verzekeringstrofee 20232023-3-31Publiciteitscampagne

CEWEP Award 20182018-8-31Communication Award



(24 reviews)
Dave BeckersDistribution Account Manager bij Cisco
ServiceBranding & Positionering

Wat was het doel van de samenwerking?Ons doel was om onze "brand" meer bekend te maken in de Belgische KMO markt, door middel van een vernieuwde campagne met behulp van video.

Wat vond je het leukst tijdens de samenwerking?Het volgen van het creatieve process dat King of Hearts gebruikt om tot zo een campagne te komen. Ze hebben een zeer creatief team dat met vernieuwende ideeën en doorstastende aanpak komt.

Dave Beckers beveelt dit bureau aan

ServiceBranding & Positionering

Kim RecourMarketing Manager bij Korian
ServiceGrafische Identiteit

Wat was het doel van de samenwerking?Een rebranding van een van onze diensten

Wat vond je het leukst tijdens de samenwerking?De flexibiliteit van het team en de hands-on mentaliteit van onze Account Manager Eva

Kim Recour beveelt dit bureau aan

ServiceGrafische Identiteit

Nick DieltiensPartner bij Nova Reperta
ServiceBranding & Positionering
SectorManagement Consulting
Team51 - 200

Wat was het doel van de samenwerking?Uitwerken van een strategie en aanpak om onze brand beter te vertalen in onze tactische campagnes en het uitwerken van een concrete campagne als pilootproject.

Wat vond je het leukst tijdens de samenwerking?De interactie en sparring over en weer waardoor King Of Hearts is erin geslaagd om op heel korte termijn onze USP te vertalen in een beeld en narrative die onverwacht en verrassend is.

Zijn er verbeterpunten?responsiveness en communicatie

Nick Dieltiens beveelt dit bureau aan

ServiceBranding & Positionering
SectorManagement Consulting
Team51 - 200

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Contact gegevens van King of Hearts


  • HoofdkantoorKloosterstraat 13, 2000 Antwerpen, België

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