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Marketing campaign and rebranding for a bankoctobre 2016
Create a unique position for Rabobank.be in the Belgian market
> Brand strategy: story, target group, USP
> New branding: baseline, icon, colors, style of photography, copy, ...
Above campaign (conversion): commercial - radio - print - online - remessaging
Loyalty and upselling campaign existing clients
Airlight steel race cyclesoctobre 2016
Create and introduce a new race cycle brand: Jaegher.
Communicate the advantages of steel.
Make it a love brand.
> product design
> branding & positioning
> print & brochures
> sponsoring & events
Marketingcampaign Unibetoctobre 2016
Introduce Unibet succesful in the Belgian market.
- brand strategy for the Benelux market
- above campaign: tv commercial - print - native advertising (billboards with live feed content before and during games).
- social campaign
- dominant player in Belgian market
- reliable strategic partner (partner of Jupiler Proleague)
- international adapted brand strategy
Young at heart in Knokke-Heistoctobre 2016
Knokke-Heist top of mind as a beautiful travel destination for one or more days with different activities: beach, shopping, nature, art, gastronomy, ...
> Create a new visual and a unique copy style
> Above: Print, outdoor, radio
> Events: banners, online
It takes balls to use promosmai 2015
For our Unibet print campaign, we kind of took advantage of them. Or well: their partnership with the Jupiler Pro League. We were able to use the superb imagery from the football games themselves to tell people what tonight’s game might win them if they invested 10€ in it.
A brochure to scale 1:1mai 2015
Racing bicycle brand Jaegher is primarily an online brand. Yet many people still want to see a bicycle in real life before deciding to purchase it. We, as Jaegher’s ad agency, came up with the idea to create a brochure in which all photos are shown life-sized. This gave potential buyers the chance to almost smell and feel the bicycles, without having to come to the Jaegher workshop in Ruiselede, Belgium. The booklet has an unfolded size of 1 meter by 70 centimeter (40 inch by 27,5 inch). Inside, you’ll discover more than just the Jaegher-frame, fork, and other details which make the cycle so great. You’ll also meet Luc and Diel for instance, the people behind the brand. Or you’ll discover images that are very familiar to passionate cyclists: a full-blown cyclist breakfast, preperations on a hotel bed, a cobble stone path,… All to scale 1:1.
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