Santa Marketing srl

Manage, België

Transformative Marketing driving Business Growth

I’m passionate about strategy and marketing. Since the beginning of my career, I have been convinced that the role of business is to create value. Both for the customer and society but also for the company. What is amazing though is that a lot of companies focus on value creation independently in silos. The finance team might be looking at price moves. The communication department at new messages and campaigns. The marketing teams at the value propositions. And the R&D at developing new product and services. Leaving the sales team to figure how how to approach their customers! All these activities should be interlinked and flow seamlessly from one to another. This is the concept of the Value Funnel I have developed. A structured process that guides various teams through the 5 Value Funnel stages. Minimizing value leaks to ultimately improve customer loyalty and create sustainable margins. Value Comprehension : generating deep and validated customer insights Value Creation: creating customer centric value propositions Value Communication: developing core messages that have an impact Value Capture: optimizing margins through value-based pricing Value Conviction: training sales channels in value selling

1 personen in hun team

Spreekt Duits, Engels, Frans, Italiaans

1 project in hun portfolio

Werkt op afstand over de hele wereld

Sortlist lid sinds 2017

Opgericht in 2017

5/5

2 reviews

Diensten

11 diensten aangeboden door Santa Marketing srl

Beschrijving
Looking for innovation and growth?
Leverage the concept of the Value Funnel. A structured process that guides various teams through the 5 Value Funnel stages. Minimizing value leaks to ultimately improve customer loyalty and create sustainable margins.

Value Comprehension : generating deep and validated customer insights
Value Creation: creating customer centric value propositions
Value Communication: developing core messages that have an impact
Value Capture: optimizing margins through value-based pricing
Value Conviction: training sales channels in value selling
Skills in Innovatie (4)
creative marketinginnovative marketingdesign innovationdisruptive innovation
Meer informatie over Innovatie
Beschrijving
Santa Marketing assists in Strategy Development and provides follow-up analysis, such as Organization Effectiveness, required to implement the strategy.

Santa Marketing specializes in Brand Creation. First of all, Santa Marketing can help frame the Brand Vision, Brand Positioning and Value Proposition of your brands. In addition, Personas , Customer Journeys and Value Based Pricing can be provided to reinforce your position.
Skills in Branding & Positionering (5)
Image de Marque Internationalecompany brandinginternational brandingb2b brandingPositionnement de Marque
Project in Branding & Positionering (1)
Klant in Branding & Positionering (1)
InqPharmaLandbouw | international
Meer informatie over Branding & Positionering
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Project in Content Strategy (1)
Klant in Content Strategy (1)
InqPharmaLandbouw | international
Meer informatie over Content Strategy
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Project in Website Creatie (1)
Klant in Website Creatie (1)
InqPharmaLandbouw | international
Meer informatie over Website Creatie
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Skills in SEO (1)
SEO Marketplace
Project in SEO (1)
Klant in SEO (1)
InqPharmaLandbouw | international
Meer informatie over SEO
Beschrijving
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Skills in Digital Strategy (1)
Marketing Multicanal
Project in Digital Strategy (1)
Klant in Digital Strategy (1)
InqPharmaLandbouw | international
Meer informatie over Digital Strategy
Beschrijving
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Skills in Copywriting (1)
Copywriting SEO
Project in Copywriting (1)
Klant in Copywriting (1)
InqPharmaLandbouw | international
Meer informatie over Copywriting
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Skills in Social media (1)
Personnalisation des Réseaux Sociaux
Meer informatie over Social media
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Meer informatie over Marketing
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Meer informatie over Community Management

Team

1 lid in Santa Marketing srl's team

VerhaalIn November 2008, while visiting relatives in Sweden, Christian had a fortuitous meeting with Santa Claus in a sauna (or so the story goes). This has led later to a very fruitful collaboration nearly a decade long working on several strategy and marketing projects.

Reviews

5/5

(2 reviews)

Xander WiewelGlobal Customer Insights Leader bij Elanco (Eli lilly)

5/5

Santa Marketing have experience how to simplify and improve quality of the marketing brand planning process. I personally would recommend you to work with Christian Lofberg if you need to improve the quality of your marketing organization. He made a difference for our organization.

Gianluca DonelliManaging Director bij InQpharm

5/5

As MD Director of InQpharm, I had the opportunity to work with Christian at Santa Marketing on the launch of a new product in Holland and Italy. Christian helped design the brand positioning including persona development, competitive analyisis and value proposition. Christian helped to execute and follow up our European Campaign. Every thing was done in a time framework of 4 months with respect of the budget and epected outcomes. We had a good mix of face to face and virtual connection that gave us the possibility to stay close and deliver timely results

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Contact

Contact gegevens van Santa Marketing srl

Details

https://www.santa-marketing.com

HoofdkantoorChau. de Nivelles 63C, 7170 Manage, Belgium

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Santa Marketing srl

Diensten

11 diensten aangeboden door Santa Marketing srl

Team

1 lid in Santa Marketing srl's team

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