PAN.AGENCY

Local SEO Worldwide To achieve a structural improvement in the online visibility of our clients, we use a combination of SEO strategy and tactics, including long-term objectives and daily tasks. Everything we do is based on data. Our goal is to deliver outstanding performance in the three pillars of SEO: - Advanced technical SEO - Targeted content - Increased popularity through quality links What makes our work even more challenging and exciting, is the global scale of our SEO efforts. Our clients are international brands. One of the reasons they work with us, is our network of local SEO experts and content creators in over 40 countries, which enables us to target their international audiences in the most authentic and effective way. When it comes to international SEO, we realise above average results for our clients through: * Technical optimization We make sure websites are correctly crawled and indexed by search engines through optimizing URL structures and Hreflang implementation. * In-region keyword research Virtually anyone can do keyword research for every country in the world, but our local SEO experts will do this faster, more effectively and often more creatively. They can better assess the outcome of their efforts thanks to first-hand knowledge of their home market, industries, and local search habits. * International content creation Our local content writers don’t just translate, they write authentic, in-language content for their home market. Only a native copywriter, immersed daily in their own culture, will be able to hit the right chord with fellow nationals. * Localized link building When it comes to boosting international SEO rankings, search engines prefer local links. Our in-region SEO experts will get relevant, high-quality backlinks from local websites in an organic way. Tap into a global network of local SEO experts Are you looking for a full-service digital marketing agency with vast international expertise? Check us out. Contact PAN for a free assessment of your international SEO.

Content that converts With over 20 years of experience, we’ve learned a lot about what works and what doesn’t in content marketing. We help our clients develop effective content strategies, we create and distribute high volume quality content, and we continuously measure and improve the performance of our efforts. Tailored content creation for global audiences Our global network of content writers allows us to tap into a wide array of industry and local market expertise. We have experience creating customized content in 40 countries around the globe. Our in-language content goes way beyond simple translations. To make sales stories resonate on a local level, the help of local content writers and designers who are immersed in their local culture is essential. Their mission is not just to adapt content but to create new content that elicits the same emotional response in the target language as it does in the source language. What transcreation adds to localisation is, in one word: creativity. Content planning and distribution Our process of content planning, creation and distribution is efficient and hassle-free. Our years of experience have taught us the best way to streamline content creation and we use systems that provide our clients with continuous, up-to-date views of their progress.

Maximizing conversions while minimizing costs-per-click We like to spend our clients’ money wisely. When it comes to online advertising, this means that: - We create PPC strategies that integrate with their other online marketing efforts. - We place ads strategically on a variety of platforms to make their products and services highly visible to the right audiences. - We navigate all PPC technicalities. - We stay up-to-date on the latest best practices. - We continuously analyze and optimize. - We make sure that our clients get the best PPC deals. Campaign creation and management Online advertising success begins with fnding the right keywords. We research and identify keywords that have the potential to provide the most relevant traffic and best ROI. The next step is creating ad campaigns that stand out. Our specialized PPC copywriters provide multiple ad variations to achieve the highest conversion rates and craft landing pages that boost conversions. Our global network of local copywriters adapts advertising strategies to fit the specific needs of international markets. We have experience in creating international paid search campaigns in over 40 countries. From setting up automated retargeting to crafting effective remarketing messages, we create and manage campaigns that keep brands and products top of mind. And as part of our ongoing campaign monitoring, we provide regular reports and review calls.

CRO... How we turn visitors into customers If there’s a secret behind conversion rate optimization it’s this: make people happy. Provide your website visitors with fascinating content, exciting promises, and a smooth, straight road to conversion. This, of course, is hard work. To optimize conversion rates, you have to know what to optimize, where to optimize and who to optimize for. Data is the cornerstone of successful CRO strategies. That is why at PAN we use a multitude of tools to track and analyze how users behave on your website. Data provide us with the basis for a holistic CRO strategy, with optimizations for every piece of your digital marketing, including: - Website redesign. We’ll ensure brand consistency, reduce elements that distract from the path to conversion, and design a site that turns more of your traffic into customers. - Conversion funnel optimization, to ensure that potential customers stay on the right path to conversion. We review, test and tweak CTAs and optimize landing pages to make paid search really pay off. - A/B and User Testing. We design, conduct and evaluate testing programs, providing actionable recommendations from the results. Combining data and creativity, we find new approaches for CRO.

How we can help? Holistic CRO strategies We evaluate everything from your keyword strategy and mobile web design to your PPC and social media ads. Then, we provide a plan with optimizations for every piece of your digital marketing to increase your conversion rates. Website redesign Our UI and UX experts have experience redesigning websites with conversion rate optimization in mind. We’ll ensure brand consistency, reduce elements that distract from the path to conversion, and design a site that turns more of your traffic into customers. Conversion funnel optimization Each page that a visitor views before converting is an opportunity to become distracted and leave. Our conversion funnel analysis ensures that potential customers stay on the right path to conversion. We review, test and tweak CTAs and optimize landing pages to make paid search really pay off. A/B & User Testing With A/B and User Testing, we combine data and creativity to find new approaches for CRO. Our team will design, conduct and evaluate testing programs, providing actionable recommendations from the results. Sharing knowledge & training We believe that collaboration is the key to digital marketing success. As part of our CRO services, we coach and share our knowledge with your in-house team, so they can implement learnings across the company’s digital marketing footprint.

Copywriting for the web - International SEO Many of our customers are active internationally and international SEO kind of is our specialty. Over the years, we have built a network of local SEO experts in a large number of countries. Our partners deal with local link building, keyword research, SEO copywriting and social media marketing on a daily basis. They know the ins and outs, the opportunities and the pitfalls and the local language is their mother tongue. Internationally operating companies find the best of both worlds at PAN. An all-round digital marketing agency with in-house international expertise and a network of local specialists. A winning combination of global SEO strategy and implementation tailored to local target groups.