When people are confronted with a broken car window their first reflex is often to go to the Carglass website and start registering their case. However, we saw that funnels are often abandoned, even though people have damaged windshields.

This is unfortunate for Carglass because people seem to lose the urgency over time and only have their damage repaired at their garage when they go for maintenance. Carglass was losing business because of this. As a result, we needed to remind them to complete their purchase. But how? By providing them a relevant message through a media channel. But how did we decide on what is “relevant”? Carglass decided to bundle forces with both Semetis and AdSomeNoise.