oona.agency Anvers, Belgique

Projet réalisé pour OONA dans l'industrie Médias pour un public B2C en 2018.Wolford, famous for its beautiful underwear and lingerie that makes us all look and feel good!By the end of 2018 Wolford shifted their brand identity in order to reach a younger generation consumers. The focus was placed on more outgoing colours and wildlife prints. The collection, campaigns and of course look and feel of the stores changed very rigorous. We were asked to generate brand awareness around the new Wolford concept and relocated store in the high-end PC Hooftstraat. Studio Modijefsky coordinated the development of the new store design. Inspired by the craft tradition of the brand, the agency created an interior which appears to be elegant, warm and intimate. They used several interesting materials, colours and light effects. Also they tried to make it industrial at the same time, by using freestanding walls, screens, illuminated boxes as well as coil-shaped glass lamps inspired by Wolfords production surroundings.

Projet réalisé pour OONA dans l'industrie Médias pour un public B2C en 2020.Our client Colgate creates beautiful smiles and shows the planet a little love. By releasing a new, sustainable toothpaste with recyclable packaging and a bamboo toothbrush, Colgate took a step towards creating a more green planet. Initially Colgate wanted oona only to organize an event to launch the all-natural products.While working together with Colgate, we came to the conclusion that a more extensive PR campaign suited the green launch better. This resulted in a campaign, press releases, seeding, an event and follow-up afterwards.

Projet réalisé pour Neuhaus dans l'industrie Alimentaire pour un public B2C en 2019.In September 2019 Neuhaus launched a unique Wine Pairing collection, a series of 6 pralines that pair perfectly with wine. Neuhaus’ Maîtres Chocolatiers worked closely with world-renowned wine experts to create six brand new chocolate pralines in two distinct tasting flights, each designed to pair beautifully with red and white wines, respectively. Because both the pralines and wines have complex taste profiles with multiple layers, when expertly paired, they complement each other beautifully, heightening the nuanced flavors of both.

Projet réalisé pour IKEA dans l'industrie Produits ménagers pour un public B2C en 2019.In November 2019, the long awaited IKEA x Virgil Abloh MARKERAD collection was launched, mixing high end fashion with democratic design. The objective was to attract a new target audience and create anticipation around the collection in Belgium as to drive traffic to the store on the collection launch date.In order to target this specific audience - in this case urban, music & fashion scene - we decided to put local creativity at the heart of the campaign, find our Belgian Virgil Abloh(s) and include them in every layer of the project: from the curator to the social media ambassadors, DJ, event crowd, photographer and videographer. This made the Belgian launch credible and attractive for the non-usual IKEA suspects and even generated a reaction by Virgil himself on Instagram. The result? People were camping in front of the stores the day before the launch date. The MARKERAD collection in Belgium was sold out in one day.

Projet réalisé pour Delhaize dans l'industrie Vente au détail pour un public B2C en 2019.In June 2019 Belgian supermarket chain Delhaize opened its third store of its convenience formula Fresh Atelier in Antwerp, after a successful launch in Brussels and Leuven. The innovative Fresh Atelier concept combines a fresh 'on-the-go' food offer with e-commerce pick-up points. Central in store is a healthy snack bar in collaboration with Foodmaker, offering salads, soups, smoothies, sandwiches, seasonal dishes and sushi. Fresh Atelier also allows shoppers to pick up online orders, with a choice of more than 14,000 products from the total Delhaize range.

Projet réalisé pour Niko dans l'industrie Electronique pour un public B2C en 2020.Every February Batibouw rolls around and all major brands in home renovation & building want to capitalise on these exact 10 days. The objective is to get as many potential customers to your booth and let them leave their data. This year Niko had access to a number of free entry tickets for Batibouw, which meant that they could create a lot of traction towards possible renovators/builders. But how to turn an opportunistic click into a valid lead?