A propos de MARROW
Ce profil a été vérifié par l'agence
Brands that generate better business are like flags that people are willing to follow. They are attractive, recognizable and represent a sense of purpose.
Marrow is a collective of seasoned branding and communication professionals who want to help businesses build brands that are true and relevant in the eyes of their customers. Our ‘essential branding’ approach goes right to the marrow of your brand: we create clarity about what it stands for, consensus about how it should evolve and understanding of what it means to customers. Deploying diverse and multiple skills on an as-needed basis, Marrow can address all of the essential elements needed to overcome today’s business challenges by (re-)establishing brand relevance with all your stakeholders.
Our approach is based on a three-step process that has proven its added value for local and international brands over the past 25 years.
1. BRAND ORIENTATION
We help you gain a renewed insight into the value of your brand and translate it into a clear positioning. The result is a future proof brand strategy that will enable your business to successfully rise to the market challenges it has to face.
2. BRAND CREATION
We translate your business strategy into a clear brand identity and a compelling brand story. In this stage we lay the creative foundations for meaningful brand communication towards all of your audiences and stakeholders.
3. BRAND IMPLEMENTATION
Based on the strategic and creative outlines we defined together, we deliver an implementation plan that will help you, your team and/or your agencies to give your brand’s value proposition a maximal relevance and impact in the market.
What we deliver in the end are the strategic and creative outlines for meaningful brand communication and future proof business development.
- Brand idea: we (re)build your brand around one big and relevant idea. It tells the essence of what you stand for and acts as a flag that people are willing to follow.
- Brand strategy: we outline how to create an effective impact in your market. In all of your brand communications, we filter out the obvious and magnify what makes you different.
- Brand story: we translate your brand idea into a rich and purposeful story that engages your audience and internal stakeholders.
- Brand identity: we (re)define the visual outlines of your brand to reflect the image and values you want to communicate.
- Brand book: inspiration is what brings a strategy to life. We consolidate the essence of your brand in a comprehensive document that acts as a manifest and a continuous source of inspiration.
- Brand communication: we cover all planning, creation and implementation services you need to implement a 360° communication approach.
- Brand marketing: to take the step from building your brand to generating actual sales, we act as a partner and accelerator to add effectiveness to your company’s marketing management.
- Brand tools: with smart style guides, digital asset management tools, training programs and template systems, we make it easy for your people to work with your brand.
Nous sommes actifs dans différents secteurs.
Image de marque & branding
- We create the strategic and creative outlines for the future relevance of your brand and translate these into practical content, design and communication tools that your people can work with.
Quelques chiffres à propos de l'agence
Membres dans l'équipe
Jetez un oeil aux dernière réalisations crées pour nos clients
Rebranding of a global market leadermai 2018
Rebranding of a global market leader
How can a global leader in aquaculture surpass their own most successful product and evolve from an academic spin-off to a broader relevance in the market? We traveled from Ecuador to the Mekong Delta and back to fully understand the aquaculture business. This allowed us to turn our client’s complex biotech offering into a community-based storytelling concept about the global growth of sustainable seafood production, applied with one clear voice in different regions and cultures around the world.
Guiding a family business to the next levelmai 2018
Guiding a family business to the next level
We brought 3 generations of a family owned business together around their fascination for ceramic building materials. The new story of Heylen Ceramics revolves around the ‘Treasures of the earth’: the best of what the European ceramics market has to offer, bundled in a comprehensive portfolio made available to Belgian customers. The result is a revitalized drive for the business and an inspiring brand that firmly resounds with individual clients, traders and architects by transcending a product-oriented rhetoric.
Rebranding & citymarketingmai 2018
Rebranding & citymarketing
With a growing population and a changing economic climate, the city of Willebroek needed to balance the various aspects of life, infrastructure and policies into a new and future proof story that bridged the gap between a socially inspired heritage and an economically viable future.
This is why creating a new identity for Willebroek meant much more than designing a logo. It was the start of a renewed sense of pride about the town and all it has to offer.
Internal repositioning of KBC's IT departmentjuillet 2018
Internal repositioning of KBC's IT department
How can a large banking organization shift the perception of its IT department from 'helpdesk' to 'digital advocate'? And how can a culture of initiative and self-reliance be installed in an organization that is moving quickly towards a digitalized working environment? Our repositioning and branding of KBC's e-workplace division was granted a silver award at the European FEIEA awards in the category 'best change communications strategy'.
Start-up branding for Helderjuillet 2018
Start-up branding for Helder
For this startup in the financial planning sector, we needed to come up with a brand that embodied a totally new concept in the finance industry: clarity first, transactions later. The name and identity that came out of the exercise clearly reflect the impact Helder wanted have in the financial market: to help people take charge of their own financial happiness by finally offering them solutions for their money that they can understand themselves.
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