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King of Hearts
Let's ignite your brand.
We are a full-service branding and marketing agency. We stimulate growth with quirky creativity. We give meaning to your brand by helping you with: Spark session: designed to ignite your brand. Is your brand still relevant in today's fast changing world? During a workshop we dive into your brand. We clarify your objectives and explore new opportunities, which will serve as a kick-start for your battle plan . Ignite your brand with our battle plan. Do you have great ideas but you feel stuck in your daily business? Do you have a great product or service but you don’t know how to kick-off? The list of questions is loooong when you’re busy building a brand. No matter how big or small your question may be, we can help you define your tactics. Our battle plan gives direction to your brand or company. As you go through the following steps, you’re going to (re)discover where you need to go. Don’t be overwhelmed. Together we will figure out where to start. With this battle plan, we support you intensively and personally during this process to make sure you reach new heights . We are small enough to care, big enough to scale. For each project, we carefully select a dedicated brand team . Our account managers and creative minds pulling together show that different expertise working closely together on the same idea will reinforce your brand. Our team of experts will work closely with your team to achieve your goals. Teamwork makes the dream work, right? We are in for the long run. Did we say we are committed to lead you to your most ambitious and long-lasting business? And so we will, by making the best use of your budget and by maximizing our efforts . With our battle plan tactic, we offer an authentic and personal journey, where we strive to expand your business’s full potential. 16 personnes dans leur équipe
Parle Anglais, Français, Néerlandais
34 projets dans leur portfolio7 collaborations commencées sur Sortlist
Travaille à distance à travers le monde
Membre Sortlist depuis 2014
Fondée en 2013
1 prix décerné4.53/5
Services
5 services offerts par King of Hearts
Description A branding project starts with the development of your brand strategy or BATTLE TACTICS.
This stage is all about putting the fundamentals in place and getting to know each other. During a SPARK-session, we get to know the ins and outs of your brand. It involves exploratory discussions to establish the brand’s framework and intelligent questioning to clarify the objectives of your brand. We look and listen to everything happened and happening within your brand. This knowledge serves as the foundation from which a remarkable brand grows. We gain deep insights into your business by examining the competitive landscape and research the target audience. We turn our findings into smart battle tactics as brand personas, a brand positioning and brand promise.
- Induction meeting:
The induction meeting is intended to get to know each other. We are being fully immersed in the world of your brand and business.
- SPARK session
A workshop where we uncover the core of your brand and detect its opportunities.
- Stakeholder interviews
By using a pre-developed interview questionnaire, we conducts a series of similar conversations across a range of company stakeholders. This results in valuable insights that indicate areas of alignment, strengths, challenges, opportunities, and threats.
- Brand personas
We develop a realistic representation of your target audience. We get a clear idea of who your brand speaks to and what they expect from you. Based on your brand personas, we can define relevant and targeted messages aligned with their needs/challenges.
- Brand positioning
Find a way to differentiate your brand from its competitors. Stand out among the others and convince your target audience to connect with your brand.
- Brand promise
It’s you, telling your customers what they can expect when they purchase your products or services.
Once the Battle Tactics are defined, we can start on the BRAND DEVELOPMENT.
In this stage, we get creative with all the things we’ve learned. We give free rein to our creativity and start (re)developing your brand. Following few rules, we make, build, shape and craft a visual world accompanied by a powerful brand story, aligned with the core values of your brand. Once we’ve built your complete brand identity, we translate your new world into an activating campaign concept.
- Brand name
A name turns a product or service into a brand. It needs to stick in the minds of your target audience. If you don’t have one yet, we will find one for you. One that’s original and not yet taken.
- Brand concept
The simple, bold idea that serves as the fundamental basis for your brand. It should make sense immediately, resonate with your customers, and engage your audience to learn more. The brand concept informs your tagline, in addition to the visual tone of your corporate identity.
- Brand manifesto
We turn your values into an inspiring brand manifesto. A story that reflects the core of your business.
- Visual identity
We develop an authentic aesthetic that instantly communicates the tone of your brand. From typeface to imagery, color to hue, we consider several visual directions that are cohesive with your tone of voice and overall brand concept.
- Tone of voice
We develop a dictionary for your brand, filled with words that only your brand can use. It’s not only about what you say, but also the way you say it, and the impression it makes on everyone in your audience who reads or hears you.
- Campaign concept
To activate your brand into the market and to inspire your target audience to take action, we need to develop a campaign concept.Compétences en Image de marque & branding (123) merkhiërarchiemerkarchitectuurproductnaamverpakkingmerkidentiteitstrategische workshopbrand key workshopstrategic workshopBrand StorytellingGraphic Design+113Projets en Image de marque & branding (29) Avis clients en Image de marque & branding (6) Jason NeimanBernard LemaireJan LecompteGilles CornelisClients en Image de marque & branding (29) Hyundai MH EuropeLogistique & Supply Chain | internationalSniper Cycling TeamSport | internationalDovreConstruction | internationalBelgometalConstruction | national
En savoir plus sur Image de marque & brandingDescription The brand's ambitions need to be translated into a communication plan. This plan defines what to do first by putting every step into a detailed timeline. Together we define which target group you want to reach. By defining smart communication mechanics, we are sure to reach the right people, through the right channels at the best time, with a remarkable message. We clearly define: what’s in it for them. In order to guarantee an optimal brand coverage, we make a recommendation for the right media mix, accompanied by a content plan.
1. Phase mapping
We start by mapping out all the phases of the plan. We decide when to communicate to which target audience. All the different phases are being visualized in a timeline.
2. Target audience
For each phase we define all target groups we need to reach/influence.
3. Message framework
A message framework indicates the message we want to communicate to all different target groups in each different phase.
4. Communication mechanics
Once we’ve made all the strategic decisions, we need to activate the brand to our target audience. We come up with different creative ideas to ensure your brand gets the required attention.
5. Media plan
A media plan is the process of identifying and selecting media outlets, aligned with the media used by your target audience .
6. Content plan
A content plan will assist you in setting and programming the information that you will provide to your target audience. It is a schematic overview of which message you want to convey to which target group through which medium.
Creation and execution
This stage will turn strategy and concept into practice. We turn your visual identity and your tone of voice into your brand book (how cool does that sound?). It serves as a playbook to how your brand is presented to the world, ensuring brand recognition across all platforms. Now it’s time to bring your brand to life and create deliverables which you can really implement.There is nothing creative we can’t do. Online or offline? We create and produce content for every environment. Besides an ongoing presence of your brand, we can also help you develop a campaign, which helps you to boost your business.
1. Brand book
We create a brand book that serves as a guideline for all future branded communication. This reference ensures a united brand identity across all platforms.
2. Creative concept
It’s the big idea that captures audience interest, influences their emotional response and inspires them to take action. It’s a unifying theme that can be used across all campaign messages, calls to action, communication channels and audiences.
3. Content creation
You need a lot of content to stay relevant. Content to get your story out to the world. Content can take many forms today.
4. Campaign production
We create what you need to activate your brand in the form of a website, social media campaign, video animation….Whatever we think you will need to get noticed by your target audience.
Campaign management and reporting
This stage stands for constantly monitoring your brand. The discipline of deadlines and budgets makes sure our creativity fulfills its purpose. Once your campaign has been rolled out, the real deal starts. We take a close look at numbers and analysis to make sure every effort achieves its objective. We look critically at our own work and we adjust when something is not working (we’re not that stubborn). We strive to make our work, work, for your business to grow and to make your people behind the brand proud.
1. Planning execution
Mapping out what media outlets will be launched in what timing, based on the available media budget.
2. Campaign rollout
Launching the different media outlets at the right timing with the right media budget to boost.
3. Media tracking
Keeping tabs on all media outlets to ensure everything goes according to plan.
4. Content analysis
Creating a detailed analysis of the results of each media outlet.
5. Content optimalisation
Finetuning the planning of each media outlet in regards to timing, media budget, target group, …
6. Reporting
Campaigning is only as effective as it’s reporting. By monitoring our campaign closely, we’re able to deliver a detailed report on a regular basis of the results of each media outlet and finetune where necessary to reach our goals.Compétences en Publicité (137) BTL advertisingTV campaignsRadio campaignsDigital outdoor advertisingOnline media advertisingFacebook advertsGoogle advertsLikedIn advertsSocial advertising campaignAbove the line advertising+127Projets en Publicité (15) Avis clients en Publicité (4) Jelle VermeijdenJean-Sebastien BlancFloorLeen TaelmanClients en Publicité (15) BASFAutres | nationalBeaulieu International GroupBiens et services industriels | internationalBelgometalConstruction | nationalUnilinConstruction | international
En savoir plus sur PublicitéDescription Aucune description n'est fournie pour ce service.
Compétences en Publicité Extérieure (4) Billboard DesignGuerrilla MarketingField MarketingPoster Campaign
En savoir plus sur Publicité ExtérieureDescription Aucune description n'est fournie pour ce service.
Compétences en Marketing (4) Ethnic MarketingInternational MarketingTravel MarketingLuxury MarketingProjets en Marketing (6) Clients en Marketing (6) Thelma & LouiseAccessoires & vêtements | internationalBoortmaltBoissons | internationalBermasoImmobilier | nationalBelgische Cardiologische LigaSans but lucratif | national
En savoir plus sur MarketingDescription Aucune description n'est fournie pour ce service.
Compétences en Identité Graphique (1) Identity DesignProjets en Identité Graphique (2) Clients en Identité Graphique (2) Beaulieu International GroupBiens et services industriels | internationalBelgometalConstruction | national
En savoir plus sur Identité Graphique
Équipe
16 membres dans l'équipe de King of Hearts
HistoireIn 2013 startten Matthieu De Winter (voormalig MD Saatchi&Saatchi, CSD van Duval Guillaume) en Sacha Krinstinsky (founder Gonzales) King of Hearts. De succesformule van King of Hearts ligt sinds de eerste dag in het combineren van een scherpe strategische visie op merk en markt, met een eigenzinnige creatieve executie.
Récompenses
King of Hearts a été récompensé 1 fois
CEWEP Award2018-09-01Communication Award
Avis clients
17 Avis clients pour King of Hearts
4.53/5
(17 avis clients)
Lien HimpeGroup Manager Own Brands Development chez Sinelco International
ServiceDesign & graphisme
SecteurBeauté
Équipe51 - 200
4.5/5
Budget
Qualité
Planification
Collaboration
Quel était l'objectif de votre collaboration ?Een van onze professionele kappersmerken opnieuw een merkidentiteit en richting geven, wat zoek was. Het herschrijven van de brand story met daaraan gekoppeld een fris nieuw 'gezicht' & logo, waarbij het doelpubliek duidelijk voor ogen moest gehouden worden.
Qu'avez-vous le plus apprécié pendant votre collaboration ?King of Hearts kende onze business al, aangezien ze al een van onze merken heel succesvol mee uit de grond hielpen stampen. Bij deze nieuwe briefing kwamen ze vanaf meeting 1 op de proppen met een presentatie vol waaw-effecten. Knal erop, wij kippenvel. Ons merk had weer toekomst.
Lien Himpe recommande cette agence
FloorMarketing & communicatie medewerker chez Pauwels
ServicePublicité
SecteurAlimentaire
Équipe201 - 500
4/5
Budget
Qualité
Planification
Collaboration
Quel était l'objectif de votre collaboration ?Het doel was/is om het merk Pauwels ook te lanceren in de retail (B2C).
Qu'avez-vous le plus apprécié pendant votre collaboration ?De vlotte communicatie met Maarten. De flexibiliteit waarmee gewerkt wordt. De creatieve uitwerkingen/resultaten.
Y a-t-il des domaines où l'agence peut s'améliorer ?Beperking in capaciteit waardoor er keuzes gemaakt moeten worden welke projecten al dan niet neergelegd kunnen worden.
Floor recommande cette agence
Gilles De GeyterHead of marketing & communication chez ARAG
ServiceRéseaux sociaux
SecteurBanque et Finance
5/5
Budget
Qualité
Planification
Collaboration
Quel était l'objectif de votre collaboration ?Permanente partner voor al onze marketingacties.
Qu'avez-vous le plus apprécié pendant votre collaboration ?Super team, boutique-gevoel, maar met de know-how van de grootste spelers. Best of both worlds dus ;)
Gilles De Geyter recommande cette agence
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