Capital is related to our style: big, bold and catchy. We love smart and impactful visuals. This first word also relates to our Belgian roots : our company is based in Brussels, the capital of Belgium and of the EU. Finally, there is a concept in the french language known as « capital sympathie » which implies natural, genuine relationships. This is something we greatly care about and seek to implement with all of our clients.
Panache is for the way we work: with passion, taste and determination. Panache is not a word you hear everyday, but you can hear it in Toy Story. Woody : « J’appelle ça tomber avec panache ! ». This may actually be the most important reason.
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Projet réalisé pour NRJ dans l'industrie Médias pour un B2B / B2C public en 2014.The challenge of working with a brand as big as NRJ is to come up daily with impactful designs while following significant brand guidelines. In addition, we handle their visual communication for designs intended to be both printed and displayed online. When campaigns are specifically made for the Belgian market, we are asked to develop unique concepts and visuals. For instance, the campaign with Cauet. Finally, we need to be always available as breaking news might come up anytime !The result is a collection of strong and selling visuals keenly crafted inline with the yearly brand book, and a smooth collaboration with NRJ’s awesome marketing team. What a blast !
Projet réalisé pour Hello Tyro dans l'industrie Ressources humaines pour un public B2C.We have created a new branding for the web based platform HelloTyro.The team offers an easy way to find internships in the startup ecosystem. The concept needed to be young, pop and fun.The identity is based on a retrogaming vibe.
Projet réalisé pour Whirlpool dans l'industrie Produits ménagers pour un B2C public en 2020.Our team answers to every visual needs Whirlpool might come across on a daily basis, intended to be either printed or displayed online.
Projet réalisé pour Konligo dans l'industrie Architecture et Urbanisme pour un public B2B / B2C.Konligo creates fast and easy to setup structures for events. How ? Thanks to creative engineers and a new deployable setups. A new product with a new branding !According to their team, the old identity was too “techy” for a company working the “entertainment business”. Therefore, the new branding needed to incorporate this “human aspect” of their business. Finally, the Konligo symbol, which reflects the basis of their technology, meant a big deal to them. The challenge here was to keep this unique symbol and to make it fit into the new identity.The first step we decided, was to play on round shapes, to move away from “sharp angles”. By doing so, we gave a more “gentle, peaceful vibe” than the original branding. Then, by following this new branding aspect, we slightly reshaped the logo to make it less aggressive and “techy”. As mentioned above, Konligo also wanted to keep the smart/engineering aspect. Therefore, we chose the color blue as the first color. We also proposed a light orange as secondary color, which balance the overall perception of the brand.
Projet réalisé pour Sodexo dans l'industrie Alimentaire pour un public B2B.
Projet réalisé pour Nostalgie dans l'industrie Médias pour un public B2B / B2C.We create visuals for Nostalgie’s campaigns on a daily basis. It goes from logo design to photomontage. For every campaign, we adapt all the visuals for print, web and social formats.
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