Havas Brussels Schaerbeek, Belgique

Projet réalisé pour Brussels Airport dans l'industrie Marketing & Publicité pour un public B2B / B2C.How can graphic design support the transformation from transportation HUB to a branded experience? Everyone knows Zaventem but there is little mental availability of Brussels Airport as a brand.

Projet réalisé pour peugeot dans l'industrie Marketing & Publicité pour un public en 2020.We present here 3 snackable social content assets created and produced for Peugeot Belgium, 3 experimental cases to connect with Peugeot's Belgian audience pools. Peugeot has 1 performance obsession: generate qualitative leads for test drives via digital channels. Most assets are international share & reapply, but Peugeot and Havas Brussel managed to put the brand on the Belgian social radar by providing strong creative local content.

Projet réalisé pour Mondelez dans l'industrie Marketing & Publicité pour un B2C public en 2021.Côte d’Or is iconic in Belgium, we like to call it the ‘taste of the nation’. It is our taste since 1883. In our Havas Meaningful Brands® study 2019, Côte d’Or finds itself on the third place of all meaningful brands in Belgium. The brand is leader of the Belgian chocolate market and is cited as favorite chocolate brand by 41% of Belgians. Despite being the brand leader, The brand also has several challenges: firstly, there is coming more and more emotional detachment from the brand, which was up to 2017 mainly controlled from Paris, Zurich and Genève. Apart from that, consumers also miss the connection with the brand, which is especially true for millennials. This can also be seen in sales, where we see that Côte d’Or is especially bought by the older public.

Projet réalisé pour Luminus dans l'industrie Marketing & Publicité pour un B2B / B2C public en 2021.Luminus is the #1 producer of renewable energy in Belgium and #2brand (MS), but is not getting enough recognition of its sustainable initiatives; and therefore is not considered as often by green-minded prospects.It feels the pressure from green players like Eneco & Lampiris, who’ve positioned themselves as 100% green energy, backed with hard acquisition offers. Not to mention the intrusion of the pure price breakers such as Mega.In that difficult context, Luminus decided to step up and adopt a new, resolutely future oriented positioning of accelerating Belgians' energy transition to more renewable energy and sustainable services.

Projet réalisé pour Luminus dans l'industrie Marketing & Publicité pour un B2C public en 2021.Luminus is the #1 producer of renewable energy in Belgium and #2brand (MS), but is not getting enough recognition of its sustainable initiatives; and therefore is not considered as often by green-minded prospects.It feels the pressure from green players like Eneco & Lampiris, who’ve positioned themselves as 100% green energy, backed with hard acquisition offers. Not to mention the intrusion of the pure price breakers such as Mega.In that difficult context, Luminus decided to step up and adopt a new, resolutely future oriented positioning of accelerating Belgians' energy transition to more renewable energy and sustainable services.

Projet réalisé pour Ferrero dans l'industrie Marketing & Publicité pour un B2C public en 2018.The Tic Tac brand - historically built by a reach and frequency strategy- was losing relevance to the new generations. Year after year, the historical brand was decreasing on brand closeness, especially on this younger target. Pretty catastrophic, knowing that they represent 50% of the Tic tac sales. The ‘shake it’ gamification platform, fueled by influencer and Belgian DJ Henri PFR allowed you to win tickets to join Henri PFR backstage in Miami and Barcelona. Let’s Tic Tac.