Do you have a clear view on how your product, service or brand is doing? How it is perceived by consumers, stakeholders and competitors? Or are you having difficulties in taking the necessary step back and to find the time in between meetings and deadlines to reflect on the brand positioning and market evolutions? Are you sitting on a pile of market and consumer research, but lacking the time to get the overview and translate it to a clear strategy and marketing plan? Or do you need someone to conduct the research and translate results into longer-term strategic recommendations for your brand? Do you need a 3d party partner to take a deep dive into the market, trends, competitors strategy and customer needs? Are you looking for a clear brand story? Could you use a partner to help you make choices and to define the brand assets to communicate? Do you want to adjust your brand story so that it fits the changing environment? Are you in need for a structured communication plan that brings your brand story alive, both internally and externally? If you recognise one or more of these questions don't hesitate to contact us!
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We help you in defining a clear brand positioning or brand story... We help you in choosing the brand assets to communicate. The ones that meet market demands, follow recent evolutions and express the internal strengths and culture
Brands that want to survive will have to continuously reinvent themselves.
Who are we and what do we stand for? What patterns affect us, now and in the future? Are we still on the right track?
Insights from existing or new research play an important role here. We continuously analyse potential trends in society. We conduct qualitative (and quantitative) research amongst consumers, employees and stakeholders, using tried and tested BBDO models.
We can also draw on the extensive know-how and expertise built up within BBDO Belgium and within the global BBDO network.