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Quick "Warm Drinks" Banner / menu / Nearest restojanvier 2016
Mobile campaign (Jan 2016) on prime news sites (RTL, 7sur7, m.hln.be m.demorgen.be) starting with banner on a news article, by clicking on it the smartphone and tablet user sees the new menu of warm drinks (types of coffees and the) at Quick, follow by the nearest Quick restaurant and map (geo-location). Good CTR as from the launch of campaign.
SEAT IBIZA on TuneInnovembre 2015
Adforce.com, a multi-platform advertising network, has recently launched in the Belgian market. Based in Brussels, the company has partnered with TuneIn to offer brands the chance to advertise on music streaming platforms as well as radio stations in a single purchase.
“TuneIn will complement the current radio offering available in Belgium,” says Kevin Foley, Sales Director at Adforce.com. “Unlike traditional radio, what makes this significant is that brands can now target listeners by geographic location, time of day, user demographics, listening device and context. Additionally, Adforce.com provides a much deeper layer of accountability and real-time reporting.”
SEAT will be the first advertiser in Belgium to take advantage of the technology offered by TuneIn Radio. SEAT will create a unique ad format with the ability to stream audio advertising in sync with display ads. TuenIn, with its highly tech savvy audience is a perfect platform for the new SEAT Ibiza equipped with high technology and customizable design.
This campaign was implemented in collaboration with the Agency Mediacom/Space & Adforce.com.
TuneIn is the most popular way to listen to radio both from local Belgian radio stations and global stations around the world. With more than 50 million monthly active users TuneIn offers more than 100,000 radio stations and more than 4,000,000 programs on demand, streaming from all continents. TuneIn is already available on 200 devices. TuneIn continues to grow rapidly and now has over 300,000 Belgian unique subscribers.
TuneIn has selected Adforce.com to drive mobile ad revenue in key European markets. Adforce.com will act as the exclusive sales force bringing innovative ad formats to advertisers in Germany, Holland, Ireland, Sweden, Denmark, Belgium, and Norway.
With over 50 million monthly active users, 100,000 radio stations and five million-plus on-demand programs, TuneIn is one of the world’s largest audio streaming services. TuneIn is available across 200+ connected devices with people tuning in to its popular sports, news, talk, and music programs from every continent.
Adforce.com will design and deliver ad campaigns for brand advertisers that combine rich media and innovative audio formats across the TuneIn Radio app on mobile, tablet, and TuneIn.com. Audio is delivered on engagement only guaranteeing that ads the users hear are in sync with companion display ads served on the app. This allows a brand’s messages to be simultaneously seen and heard.
‘TuneIn selected Adforce.com because of its reputation in delivering innovation to its advertisers and results for its publishers,” says Bill Hartman, TuneIn’s Global
Vice President of Brand Partnerships & Sales. “With over 18 million European listeners TuneIn can deliver incredible reach and superb results for advertisers. Adforce.com has a unique track record in pushing the boundaries with new ad formats’.
Sales Director at Adforce.com, Kevin Foley commented: “We are very excited to be partnered with TuneIn, one of the world’s largest streaming services. Adforce.com looks forward to bringing innovative mobile ad formats to European markets that are at the forefront of digital audio advertising. It took fifteen years to build the market for desktop advertising and five years for mobile advertising. We believe that the digital audio advertising market is now poised for rapid growth over the coming 24 months’.
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