youEngine is a content-driven marketing and communication agency of Aimé Van Hecke and Bettina Geysen. We operate at the crossroads of brands, marketing and technology, because we are passionate about technology, media and storytelling. Brands no longer have to limit themselves to advertising. Thanks to technology, they enter into direct dialogue with stakeholders.
Today, the biggest challenge for every marketer is how to become a beacon of trust in the fragmented media world where online and mobile set the tone for brand perception. The new marketing challenge for your company is to participate, influence and gain trust with your brand in this communication flow. And that's the sum of: how well informed you are and how well your brand can empathize with the customer's issues (Think), how well you dialogue as a brand and master the language of your target group to perfection (Tell) and how you as a brand offer targeted products and services that your customer really needs (Sell).
Brands must personalise and tailor their communications to the individual customer: you. The more focused your communication, the greater the chance that your marketing will work as a powerful engine for lucrative customer contacts.
Let youEngine guide you through the new media world based on our integrated package of content and communication services:
youEngine, empower your communication. The new branding is: you Think – Tell – Sell.
Project gemaakt voor Nuki in de Technology Hardware & Equipment industrie voor een B2B / B2C publiek in 2017.If you were looking for an easy to install and user-friendly smart lock for your home, you have probably come across Nuki. This Austrian company launched its first smart lock in November 2016, which launched in the Benelux in April 2017. Since this official launch in the Benelux, youEngine has been working together with Nuki on its PR campaign in both the Netherlands and Belgium.
Project gemaakt voor Motorola in de Technology Hardware & Equipment industrie voor een B2C publiek in 2017.Motorola is one of the world’s leading smartphone brands in a very competitive midrange and budget market. To highlight its unique features and face the competition in today’s fast-paced social media world they needed a well-defined strategy.
Project gemaakt voor Lenovo in de Technology Hardware & Equipment industrie voor een B2B / B2C publiek in 2021. Lenovo is well known for its wide range of business and consumer laptops. Mid 2019 Lenovo presented its prototype of the world’s first laptop with a foldable screen, the Lenovo ThinkPad X1 Fold. Since this is a world’s first, media were eager to test it.
Project gemaakt voor Diageo in de Dranken industrie voor een B2C publiek in 2020.DRINKiQ is a Diageo key CSR programme. Diageo had developed a DRINKiQ website where people can find everything related to alcohol. On www.drinkiq.com [http://www.drinkiq.com] you can find out more about the effects of alcohol on your body and how responsible drinking can be part of a balanced lifestyle. In the Netherlands and Belgium we have implemented this project within several large student associations. Student associations sign a DRINKiQ ethical charter, engaging themselves and their members to promote responsible drinking behaviour during the student associations’ activities throughout the academic year 2019-2020.With this project we achieved national and local coverage in print, online, on radio and television. We strengthened the relationship between Diageo Corporate Relations and key government stakeholders.
Project gemaakt voor Pink Ribbon in de Non-profit industrie voor een B2B / B2C publiek in 2015.Everyone knows Pink Ribbon, the universal symbol for the fight against breast cancer. youEngine has been organizing Pink Ribbon’s campaign for International Breast Cancer month every year since 2015. Our most recent campaign in 2020 featured Olivia Borlée and Elodie Ouédraogo as designers of the Pink Ribbon and got exstensive coverage in both print and online media, as well as during the evening news broadcast.
Project gemaakt voor Peopleware in de Software & Computer Services industrie voor een B2B / B2C publiek.PeopleWare develops superior, fast and scalable software. At the occasion of their 25th anniversary, PeopleWare wanted to enhance its profile in the market by setting itself apart more clearly from other players in the field of tailored software development and by positioning itself as the agile development partner par excellence. In collaboration with Brightsquare, a new logo was created and the website was revamped.During a six-month period we planned different press moments to introduce PeopleWare to the outside world and get its messages across to local general news outlets as well as B2B- and IT-specialised media. Key press received the 25 year PeopleWare press release together with PeopleWare’s ‘Magic Box’, a highly original press kit detailing the company’s key milestones and cases in an inspiring way. For social media (LinkedIn and Facebook) we developed an integrated communication methodology to structure and clarify the company’s key messages, involving PeopleWare management and their staff members.
Carina van Vlerken beveelt dit bureau aan
Rosette Van Rossem beveelt dit bureau aan