Vandekerckhove&Devos

Wat was het doel van de samenwerking?For our startup (a marketing planning tool) we needed a name, logo and corporate identity.

Wat vond je het leukst tijdens de samenwerking?The way in which the agency can make the creative translation from idea to concept.

In my previous function I was marketing manager of the Bekaert Building Products. Together with Vandekerckhove&Devos we created the launch campaing of the new DRAMIX fibres 4D and 5D. We also rebranded the excisting fibres into 3D to bring it in line with the new products. The campaing dealt with the multiple items of a product launch, starting from new packaging to a commercial toolbox for sales and online promotion. The cooperation with V&D was excellent. What was most appreciated and contributed to the succes was the open mind of the people of V&D. They really took the time tounderstand the business and to learn the DNA of the company. This way the campaign was innovative, modern but still regognizable for our customers. I can only strongly recommend V&D.

Vandekerckhove - Devos has been a great and valuable partner to IBC Belgium (part of Barry Callebaut) . From our assignments to develop new product concepts to helping us create valuable brand content and communication: their team has been an integral part of our growth.