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TONG Global

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Londen, Verenigd Koninkrijk
Een intercultureel bureau dat de kloof overbrugt tussen merken en mensen in en buiten China.
TONG Global is een gespecialiseerd bicultureel China marketingbureau, met kantoren in Londen en Shanghai, dat luxe-, vastgoed- en consumentenmerken helpt om wereldwijd contact te leggen met Chinese consumenten. Het Chinese karakter TONG betekent verbinden, informeren, communiceren, begrijpen en verduidelijken. Via bekroonde consumentenintelligentie, strategische en creatieve diensten en toegang tot ons eigen social commerce platform, positioneren we merken bij de nieuwe generatie consumenten en smaakmakers van China. Onze merkpartners zijn onder meer Tiffany, Chelsea FC, Fortnum & Mason, Huda Beauty, Charlotte Tilbury, Boden, Whittard of Chelsea, BAFTA, Sunspel, Anya Hindmarch en Heathrow Airport. ✍🏻 Schrijf u in voor de nieuwsbrief van TONG Global om China door de TONG-lens te zien: https://mailchi.mp/tongdigital/tong-global-newsletter-sign-up
26 mensen in hun team
Spreekt Engels, Chinees
10 projecten in hun portfolio
Werkt op afstand over de hele wereld
Sortlist lid sinds 2026
Opgericht in 2014
1 award gewonnen
5/5
(1 review)

Diensten

22 diensten aangeboden door TONG Global

Naam van dienst
Niveau van ervaring
Gerelateerde beoordelingen
Vanaf
  • Beschrijving
    TONG Global delivers a comprehensive suite of social media marketing services to help brands reach and engage Chinese consumers both in China and globally. Across its various industry credentials and service packages, the core social media deliverables include owned channel launch and management, bespoke content and asset creation, option to work with KOLs and influencer campaigns, paid media, digital community management, closed-loop integration, mini-program advisory, and more. Social media service costs depend on clients' budget, campaign goals, and social media channels included (Rednote or Xiaohongshu, WeChat, Douyin, Weibo, and more).
    Skills in Social media (18)
    Sociale MarketingPerformance MarketingSocial Media ListeningSocial Media ManagementSocial Media MarketingSocial Media OptimisatieLuxe MarketingSocial Media AdverterenSocial Media ConsultancyB2C+8
    Projecten in Social media (9)
    1 Hotels: Localising Luxury for China's High-Net-Worth Tourist - Social media
    Uniqlo: Reaching Overseas Chinese Gen-Z - Social media
    Pixi Beauty: From Hero Product to Brand-Led Growth - Social media
    Moooi: Designing a Presence in China's Luxury Interiors Market - Social media
    Klanten in Social media (4)
    1 HotelsReizen & Vrije tijd | international
    UniqloKleding & Accessoires | international
    PixiSchoonheid | international
    MoooiRetail | international
    Meer informatie over Social media
  • Beschrijving
    Within TONG Global’s cross-cultural consultancy arm, Digital Strategy Development serves as the foundation for all digital marketing and activation activity. It translates consumer and market insights into actionable frameworks to ensure brands navigate China's unique digital ecosystem successfully. Digital strategy service costs depend on your budget and campaign goals.
    Skills in Digital Strategy (20)
    SEOContent StrategietekstschrijvenInhoud MarketingSEO inhoud creërenPerformance MarketingSEO AuditEtnische MarketingDigitale CampagneDigitaal Marketing+10
    Projecten in Digital Strategy (8)
    1 Hotels: Localising Luxury for China's High-Net-Worth Tourist - Digital Strategy
    Uniqlo: Reaching Overseas Chinese Gen-Z - Digital Strategy
    Pixi Beauty: From Hero Product to Brand-Led Growth - Digital Strategy
    Moooi: Designing a Presence in China's Luxury Interiors Market - Digital Strategy
    Review in Digital Strategy (1)
    Rosie Hill
    Klanten in Digital Strategy (4)
    1 HotelsReizen & Vrije tijd | international
    UniqloKleding & Accessoires | international
    PixiSchoonheid | international
    MoooiRetail | international
    Meer informatie over Digital Strategy
  • Beschrijving
    TONG helps brands with branding and positioning in China - localising global identities while strictly preserving a brand’s premium positioning, exclusivity, and core message. Localisation is not a simple translation, but a curated brand experience tailored to the nuances of the Chinese consumer market. From an audit of the existing brand status and audience segmentation and insights to positioning, identity development and strategic marketing roadmaps, the service cost will depend on client budget and campaign goals.
    Skills in Branding & Positionering (13)
    Branding & PositioneringBrand ManagementPositioneringInternationale BrandingCorporate BrandingLuxe ReclameLuxe MarketingBranding & PositioneringMerkstrategieBranding Marketing+3
    Projecten in Branding & Positionering (6)
    1 Hotels: Localising Luxury for China's High-Net-Worth Tourist - Branding & Positionering
    Uniqlo: Reaching Overseas Chinese Gen-Z - Branding & Positionering
    Pixi Beauty: From Hero Product to Brand-Led Growth - Branding & Positionering
    Moooi: Designing a Presence in China's Luxury Interiors Market - Branding & Positionering
    Klanten in Branding & Positionering (4)
    1 HotelsReizen & Vrije tijd | international
    UniqloKleding & Accessoires | international
    PixiSchoonheid | international
    MoooiRetail | international
    Meer informatie over Branding & Positionering
  • Beschrijving
    TONG Global designs and executes high-profile public relations events and activations. The agency's headline PR event for China Open two years in a row, in 2025 and 2026, staged at Wimbledon, serves as an example of TONG's events work: https://tong.global/case-study/china-open-event-management-production-at-wimbledon/
    Skills in Evenement (16)
    Social MediaChinese VertalingEvent ManagementEvent MarketingSociale MarketingSocial Media GroeiLuxe MarketingEvenementconceptualisatiecorporate evenement plannignEvenementenorganisatie+6
    Projecten in Evenement (2)
    1 Hotels: Localising Luxury for China's High-Net-Worth Tourist - Evenement
    China Open: Event Management and Production at Wimbledon - Evenement
    Klanten in Evenement (2)
    1 HotelsReizen & Vrije tijd | international
    China OpenSport | international
    Meer informatie over Evenement
  • Beschrijving
    TONG Global offers services in Influencer Marketing, covering both Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs). With over a decade of industry relationships and a highly curated cross-border network, the agency builds credibility, drives cultural resonance, and generates authentic social proof for brands navigating the Chinese consumer landscape both inside China and globally. TONG's influencer campaigns operate end-to-end. The specialist China marketing agency handles influencer hiring based on data and profile auditing, bespoke creative strategy and briefing, content curation and localisation, paid amplification, all while prioritising reputation and brand alignment with the client. China marketing case studies involving Influencer marketing include Unilever, Taylors of Harrogate, Heathrow Airport, and more. You can find all TONG case studies here: https://tong.global/case-study/
    Skills in Influencer Marketing (28)
    Social MediaChinese VertalingInternationale MarketingSociale MarketingB2B Influencer MarketingSociale VerkoopInfluencerSociale content strategieSocial Media CustomizationSocial Media Groei+18
    Projecten in Influencer Marketing (8)
    Uniqlo: Reaching Overseas Chinese Gen-Z - Influencer Marketing
    Pixi Beauty: From Hero Product to Brand-Led Growth - Influencer Marketing
    Moooi: Designing a Presence in China's Luxury Interiors Market - Influencer Marketing
    McQ Breathe Campaign: Influencer Marketing in China - Influencer Marketing
    Klanten in Influencer Marketing (4)
    UniqloKleding & Accessoires | international
    PixiSchoonheid | international
    MoooiRetail | international
    MCQKleding & Accessoires
    Meer informatie over Influencer Marketing
  • Beschrijving
    TONG offers a highly integrated content strategy service. With an expert bi-cultural, multilingual team, strategy is always highly localised, data-informed, creative, and adapted to target audiences and platform targeting. TONG translates a brand’s global DNA into structured localised content specifically for the China market (or from China to international markets), with pillars that resonate with target consumers. From a full multi-channel strategy across Chinese social media channels to creative and execution, pricing will vary depending on the project's scope, target platforms, and client budget.
    Skills in Content Strategy (15)
    Digitale StrategieBranded ContentContent CuratieMarketing StrategieMedia StrategieSociale content strategieSocial Media GroeiStrategieMerkstrategiesocial media content+5
    Projecten in Content Strategy (7)
    Uniqlo: Reaching Overseas Chinese Gen-Z - Content Strategy
    Pixi Beauty: From Hero Product to Brand-Led Growth - Content Strategy
    Moooi: Designing a Presence in China's Luxury Interiors Market - Content Strategy
    McQ Breathe Campaign: Influencer Marketing in China - Content Strategy
    Klanten in Content Strategy (4)
    UniqloKleding & Accessoires | international
    PixiSchoonheid | international
    MoooiRetail | international
    MCQKleding & Accessoires
    Meer informatie over Content Strategy
  • Beschrijving
    TONG Global delivers a comprehensive suite of specialist China marketing and strategy services designed to help brands engage Chinese consumers both in China and globally. These services are structured across three core commercial pillars: - China Readiness & Visibility - this foundational pillar focuses on market intelligence, research, and planning to ensure brands understand their positioning and target consumer behaviour before entering the market. From brand audit and competitor review in the Chinese market to strategy development and audience insights. - Audience Building & Digital Activation - presenting brands in a faithful but localised way to establish strong digital presence, build trust, and drive consumer consideration. From social media management and growth (including on RedNote or Xiaohongshu, WeChat, Douyin, Weibo, and more) and influencer marketing to paid media, digital advertising, and PR. - Growth & Traffic Acceleration - implementing commercial, performance-driven marketing tactics designed to turn digital presence into conversions and sales. From a social commerce and e-commerce store setup and bespoke event management to community building and sales support.
    Skills in Marketing (23)
    Direct MarketingMarketingSociale MarketingPerformance MarketingEtnische MarketingLuxe ReclameLuxe MarketingMarketing CommunicatieMarketing AdviesMarketing Diensten+13
    Projecten in Marketing (8)
    1 Hotels: Localising Luxury for China's High-Net-Worth Tourist - Marketing
    Uniqlo: Reaching Overseas Chinese Gen-Z - Marketing
    Pixi Beauty: From Hero Product to Brand-Led Growth - Marketing
    Moooi: Designing a Presence in China's Luxury Interiors Market - Marketing
    Klanten in Marketing (4)
    1 HotelsReizen & Vrije tijd | international
    UniqloKleding & Accessoires | international
    PixiSchoonheid | international
    MoooiRetail | international
    Meer informatie over Marketing
  • Beschrijving

    Geen beschrijving opgegeven voor deze service.

    Project in Growth Marketing (1)
    Clinique: A New China Influencer & Brand Collaboration Strategy - Growth Marketing
    Klant in Growth Marketing (1)
    CliniqueSchoonheid
    Meer informatie over Growth Marketing
  • Beschrijving

    Geen beschrijving opgegeven voor deze service.

    Projecten in Marktonderzoek (6)
    1 Hotels: Localising Luxury for China's High-Net-Worth Tourist - Marktonderzoek
    Uniqlo: Reaching Overseas Chinese Gen-Z - Marktonderzoek
    Pixi Beauty: From Hero Product to Brand-Led Growth - Marktonderzoek
    China Open: Event Management and Production at Wimbledon - Marktonderzoek
    Klanten in Marktonderzoek (4)
    1 HotelsReizen & Vrije tijd | international
    UniqloKleding & Accessoires | international
    PixiSchoonheid | international
    China OpenSport | international
    Meer informatie over Marktonderzoek
  • Beschrijving

    Geen beschrijving opgegeven voor deze service.

    Projecten in Ontwerp (5)
    1 Hotels: Localising Luxury for China's High-Net-Worth Tourist - Ontwerp
    Pixi Beauty: From Hero Product to Brand-Led Growth - Ontwerp
    China Open: Event Management and Production at Wimbledon - Ontwerp
    Moooi: Designing a Presence in China's Luxury Interiors Market - Ontwerp
    Klanten in Ontwerp (4)
    1 HotelsReizen & Vrije tijd | international
    PixiSchoonheid | international
    China OpenSport | international
    MoooiRetail | international
    Meer informatie over Ontwerp
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Team

26 leden in TONG Global's team

TONG Global cover
VerhaalOur bicultural, bilingual team in London and Shanghai brings together brand-builders, marketers, designers, and strategists who understand both local nuance and global ambition. Drawing on decades of experience, we deliver bespoke approaches to brand, activation, and commercial strategy.
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Prijzen

TONG Global heeft 1 award gewonnen

The Drum Award 20262026-05-01Marketing APAC 2026

Reviews

1 reviews voor TONG Global

5/5
(1 reviews)
RH
Rosie HillMarketing Director bij Luna
ServiceDigital Strategy
SectorVastgoed
Team11 - 50
5/5
Begroting
Kwaliteit
Plan
Samenwerking

Wat was het doel van de samenwerking?Our objective was to strengthen Luna’s presence in the Chinese student market and make sure we were reaching prospective residents in the right places, with the right messaging. We wanted a partner who not only understood platforms such as WeChat and RedNote and the nuances of the market, but could also understand Luna as a brand and advise us on how best to position and present it to a Chinese audience.

Wat vond je het leukst tijdens de samenwerking?The TONG team have been brilliant to work with: knowledgeable, responsive and genuinely collaborative. They took the time to really understand Luna, they were then able to combine that understanding with their knowledge of the Chinese student market to guide us on how Luna should be presented in a way that would genuinely resonate. It never felt like simply translating our existing marketing; they helped us adapt the way we communicate while still making sure it felt unmistakably Luna.

Zijn er verbeterpunten?Continuing to build on the reporting and insight around what is driving the strongest results would make an already really positive collaboration even more valuable.

Rosie Hill beveelt dit bureau aan

ServiceDigital Strategy
SectorVastgoed
Team11 - 50
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Contact

Contact gegevens van TONG Global

Details

  • Hoofdkantoor170 Kennington Lane, London, UK