We are a creative agency, working for brands who want to unlock the power of their communities through remarkable simplicity.
We believe in the power of community to build stronger brands. To unlock business growth and to make people believe in the future. But communities aren’t built by algorithms. They are driven by a heartbeat. Ignited by remarkably simple ideas crafted from a true understanding of what brings people together.
Project gemaakt voor VLAM in de Overheid industrie voor een B2C publiek in 2021. Every year, during “Week van de Friet” us Belgians honour our fries. To boost the love, VLAM asked SUPERMACHINE and PR-agency Walkie Talkie to come up with an influencer based and press-worthy campaign for the coming 3 years.A wide target group, ‘cause let’s be honest, who doesn’t like fries? So we needed to grab the attention. A creative hook, ready to conquer Instagram feeds. Since fries are part of our cultural heritage, we used that same heritage to honour our golden sticks. Heritage celebrating heritage, became the creative and strategic hook VLAM was looking for. 2019, hungry statues. Media spent €0 - Media value €500k2020, hungry songs. Media spent €0 - Media value €1.6M
Project gemaakt voor Club Brugge in de Sport industrie voor een B2C publiek in 2020.How to get fans to celebrate together during a lockdown?A fun and accessible way to bring supporters together but apart.Club Brugge was about to win the Belgian championship football, but because of the Coronavirus, a decent celebration seemed impossible.As we hold some fanatic Bruges supporters at the office, we decided to come up with an idea ourselves. A fun and accessible way to bring supporters together but apart, in line with the quarantine rules.Kiss the Cup, in augmented reality.Soon the idea grew to combine the fun of augmented reality with the sharing power of social media. We recreated the Belgian Cup into an augmented reality filter and added hand tracking.The only thing supporters had to do was to hold up their hands in front of the camera, and the Cup would magically appear. Ready to be kissed, waved and passed.Club was facing the huge challenge of making a champion's celebration without giving supporters something special. With the all virtual champion celebration, we reached over 350.000 living rooms. With the Virtual Cup made by SUPERMACHINE, we even made it into the hands and hearts of our fans. A nice cooperation that turned out to be a great succes, despite the strict deadline!-- Kirsten Willem, head of communications.
Project gemaakt voor Coca Cola Enterprises in de Dranken industrie voor een B2B publiek in 2018.March 1st, Compliment day was just around the corner and Coca-Cola wanted to give their employees and clients something extra. Something that would bring them closer together and brighten their spirits. Enter #complimentsweek.We built a compliments generator that held over one hundred different compliments, long, short, serious or even falling-to-the-ground-funny ones.Every single compliment could be personalized by adding your own photo using your own webcam, and was easy to send via email to a person whose day you wanted to brighten. The pure idea of giving meaningful compliments soon spread across Europe and our campaign was visible in every single European country and language, spreading more then 100.000 compliments.
Project gemaakt voor Test-Aankoop in de Non-profit industrie voor een B2C publiek in 2019.How to make youngsters listen?Tinnitus is serious business. One out of five young adults suffers from chronic ear damage, resulting in a permanent beep. Test-Aankoop, Belgium’s consumer watchdog, has been researching the quality of a wide range of earplugs, concluding custom made earplugs are the way to go. The level of damage reduction is at its highest, and next to that, but equally important, the perception of sound and music stays more or less the same. You can still have a decent conversation when plugged in and it’s still possible to enjoy the music to the max.Unfortunately, this is not the cheapest option, so Test-Aankoop organized a group purchase at a reduced rate. SUPERMACHINE was asked to promote the group purchase towards young adults.Next to that, they wanted us to create an awareness campaign to show the dangers of ear damage.To stand out during the festivals, we created human-sized ears.
Project gemaakt voor Stad Gent in de Overheid industrie voor een B2C publiek.Our students are under more pressure than ever. Both in school and in their free time. When the City of Ghent's bicycle embassy asked us to create a campaign to rent bicycles to them, we couldn't resist to give them a boost with a positive message instead of some commercial tagline.Together with artist Karen Francois, we developed the "You'll get there" campaign.It was distributed on stickers, posters and large school facades throughout the city.The campaign was an overwhelming success. The stickers became highly wanted items, the press picked up the story and… bicycles were rented.Win-win-win.
Project gemaakt voor Visit Oostende in de Reizen & Vrije tijd industrie voor een publiek in 2019.How to get a building exciting again? An experience based on the latest trends in experience marketing, combined with the element of tranquillity. "This is the fortress where visitors walk along the walls, with their heads close to the stones. Because here, in Fort Napoleon, the walls are whispering." The main attraction of the Fort is the building itself: its location and architecture. We needed to create an experience that, while respecting that environment, strengthens that appeal.An experience based on the latest trends in experience marketing, combined with the element of tranquillity.Whispering walls? How does it work?With invisible audio beams, we send very specific stories to the ears of our visitors. You can hear whispers up to one meter away from the wall. Further away, you hear nothing at all. This way, you truly need to get in touch with the fortress. Each installation is activated by a Bluetooth beacon, pinned to a visitors badge.So, no false walls or technical installations that dishonour the space. The fort remains authentic and we use the existing environment as an element of atmosphere.A specific colour is projected onto each wall that whispers. Instagramers go wild! And so the visitor immediately knows which wall is hiding a whispering message.
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