Reinvent Publicidad

Cali, Colombia

Strategische merkcommunicatie

Reinvent is een brandingbureau dat gespecialiseerd is in merkvernieuwing voor lokale klanten, en white-label ontwerp en motion graphics voor creatieve bureaus in de VS met zijn merk DFA Design For Agencies. Enkele van de merken waarmee we hebben samengewerkt: Gases de Occidente, Castrol, VolksWagen, Compañía Energética de Occidente, SsangYong Motor Colombia, Baterías Magna, Clínica de Oftalmología de Cali, Cali Chamber of Commerce, Clínica Imbanaco, Carvajal, AVINA, en een paar creatieve bureaus uit de VS en Canada.

12 mensen in hun team

Spreekt Spaans, Engels

15 projecten in hun portfolio

Werkt op afstand over de hele wereld

Sortlist lid sinds 2016

Opgericht in 2008

6 awards gewonnen

5/5

3 reviews

Diensten

13 diensten aangeboden door Reinvent Publicidad

Beschrijving
At Reinvent, our branding and positioning work begins with strategic clarity. We help companies define who they are, who they are not, and why they matter in a competitive market. Through deep discovery, stakeholder alignment, and market analysis, we craft clear positioning statements, value propositions, brand architecture, and messaging frameworks that guide every future decision. We ensure the brand is not just visually attractive, but strategically differentiated — aligned with business objectives, cultural context, and long-term growth. The result is a brand foundation strong enough to support expansion, innovation, and consistent communication across all channels.
Skills in Branding & Positionering (30)
BrandingContent StrategyOnline MarketingCommunication & Brand StrategyStrategyBrand StrategyOffline & Online BrandingBrand IdentityDigital StrategyIdentity+20
Projecten in Branding & Positionering (12)
Reviews in Branding & Positionering (2)
Juan Pablo Mancera
GC
Klanten in Branding & Positionering (3)
Tyler CernyOnderwijs | national
natsucarVoedsel | international
viejas verdesHuishoudelijke Producten | local
Meer informatie over Branding & Positionering
Beschrijving
Our graphic identity work translates strategy into a cohesive and distinctive visual system. We design logos, color palettes, typography systems, iconography, and visual language elements that express the brand’s positioning with clarity and consistency. Beyond aesthetics, we build scalable identity systems that function across digital platforms, print materials, packaging, and environmental applications. Every element is intentional — designed to reinforce recognition, credibility, and differentiation. The result is a visual identity that not only looks refined, but works as a structured tool for long-term brand growth and operational coherence.
Skills in Grafische Identiteit (3)
Identity DesignCorporate BrandingLogo Graphic Design
Projecten in Grafische Identiteit (3)
Klanten in Grafische Identiteit (3)
natsucarVoedsel | international
Exser CanadaHuisdieren | local
viejas verdesHuishoudelijke Producten | local
Meer informatie over Grafische Identiteit
Beschrijving
Our graphic design services focus on high-quality execution aligned with strategic intent. We develop corporate materials, marketing assets, digital content, presentations, packaging adaptations, social media visuals, and campaign pieces that maintain consistency with the brand’s identity system. Every design decision is guided by hierarchy, clarity, and purpose — ensuring that communication is not only visually compelling, but effective. We operate with precision, speed, and structure, allowing companies to execute consistently across touchpoints while maintaining a strong, unified brand presence.
Skills in Ontwerp (16)
IllustrationPrint DesignLogo DesignTypographyMerchandisingCorporate DesignDiseño creativoConceptual DesignCanvas DesignGraphic Chart Design+6
Projecten in Ontwerp (11)
Review in Ontwerp (1)
Victor Cozzarelli
Klanten in Ontwerp (3)
Tyler CernyOnderwijs | national
Exser CanadaHuisdieren | local
viejas verdesHuishoudelijke Producten | local
Meer informatie over Ontwerp
Beschrijving
Our packaging work bridges strategy, design, and commercial performance. We develop packaging systems that communicate the brand’s positioning clearly at the point of sale while balancing aesthetics, functionality, and production feasibility. From structural concepts and visual design to portfolio coherence and line extensions, we ensure that packaging reinforces brand recognition and drives purchase decisions. We collaborate closely with marketing, production teams, and suppliers to align creative vision with operational realities — delivering packaging that stands out on the shelf and strengthens long-term brand equity.
Skills in Packaging (16)
Packaging DesignBranding PositioningGraphic PackagingRetail PackagingCustom PackagingSustainable PackagingProduct PackagingPackingFood PackagingNon-food Packaging+6
Project in Packaging (1)
Klant in Packaging (1)
natsucarVoedsel | international
Meer informatie over Packaging
Beschrijving
Our advertising work is built on strategic insight and business objectives, not just creative expression. We develop campaign concepts that translate brand positioning into powerful, relevant messages that resonate with the right audiences. From big ideas and storytelling frameworks to multi-channel execution across digital, social, print, and outdoor media, we ensure consistency and impact at every touchpoint. We focus on clarity, differentiation, and measurable performance — creating campaigns that not only capture attention, but drive awareness, engagement, and commercial results.
Skills in Reclame (30)
Graphic DesignBrandingOnline and Offline Creative ImplementationCopywritingCommunication & Brand StrategyBrand StrategyCommunication StrategyAnimationSocial AdvertisingVideo Editing+20
Projecten in Reclame (6)
Klanten in Reclame (3)
Fundación la Divina ProvidenciaNon-profit | national
CEO compañía Energética de OccidenteEnergie en Olie | local
Gases de OccidenteBanken & financiële instellingen | local
Meer informatie over Reclame
Beschrijving
Our social media work goes beyond content production — it is built on strategic alignment and brand coherence. We design structured content frameworks that translate brand positioning into consistent narratives across platforms. From editorial planning and visual direction to copywriting and performance-driven campaigns, we ensure that every post reinforces identity, builds credibility, and supports business objectives. We balance creativity with discipline, creating social ecosystems that strengthen brand presence, foster community, and contribute to measurable growth over time.
Skills in Social media (17)
Social Media ManagementSocial Media ContentPublicidadContenidoEstrategiaEstrategia digitalDiseñoCopy creativoAnunciosRedacción+7
Projecten in Social media (6)
Klanten in Social media (3)
Exser CanadaHuisdieren | local
Fundación la Divina ProvidenciaNon-profit | national
Gases de OccidenteBanken & financiële instellingen | local
Meer informatie over Social media
Beschrijving
The founders of Reinvent, before being agency founders and creative directors, were Copywriters (in Spanish), so good copy is always important around Reinvent. Our copywriting services are rooted in strategy and precision. We craft messaging that articulates a brand’s positioning with clarity, consistency, and persuasive intent.
Skills in Copywriting (10)
Content WritingCreative CopywritingTranslation ServicesDigital CopywritingContent EditionCreative WritingPersuasive CopywritingMarketing de contenidosLocalized ContentOutsourced Writing
Projecten in Copywriting (7)
Klanten in Copywriting (3)
Fundación la Divina ProvidenciaNon-profit | national
CEO compañía Energética de OccidenteEnergie en Olie | local
Gases de OccidenteBanken & financiële instellingen | local
Meer informatie over Copywriting
Beschrijving
Our content strategy work defines what a brand should say, why it matters, and how it should be delivered over time. We develop structured content frameworks aligned with business objectives, audience insights, and brand positioning. This includes defining thematic pillars, messaging hierarchies, distribution channels, cadence, and performance indicators. Rather than producing isolated pieces, we design content ecosystems that build authority, strengthen credibility, and support measurable growth. The result is a clear roadmap that ensures consistency, relevance, and long-term strategic impact across all communication efforts.
Skills in Content Strategy (5)
StorytellingSocial Content StrategyContent AdvertisingTarget Audience DefinitionMultilingual Content
Projecten in Content Strategy (5)
Klanten in Content Strategy (4)
CEO compañía Energética de OccidenteEnergie en Olie | local
Gases de OccidenteBanken & financiële instellingen | local
centro médico imbanacoZorginstellingen | national
Cámara de Comercio de CaliEnergie en Olie | local
Meer informatie over Content Strategy
Beschrijving
Our motion design services bring brands to life through dynamic, purposeful visual storytelling. We create animated brand systems, explainer videos, social media motion content, digital ads, and presentation visuals that translate strategy into movement. Every animation is crafted with clarity, rhythm, and brand coherence in mind — ensuring that motion enhances understanding rather than distracting from the message. We focus on creating scalable motion assets that strengthen recognition, elevate perception, and drive engagement across digital platforms and campaigns.
Skills in Motion Design (5)
Motion Graphics2D AnimationCharacter AnimationLogo Motion DesignDigital Animation
Projecten in Motion Design (2)
Klant in Motion Design (1)
Fundación la Divina ProvidenciaNon-profit | national
Meer informatie over Motion Design
Beschrijving
Our online advertising services are driven by strategy, targeting precision, and measurable performance. We design and manage digital campaigns across platforms such as Google, Meta, LinkedIn, and other relevant channels, ensuring alignment with brand positioning and business objectives. From audience segmentation and creative development to budget allocation and optimization, every decision is guided by data and clear KPIs. We focus on generating qualified visibility, meaningful engagement, and tangible results — turning digital investment into structured, scalable growth.
Skills in Online Advertising (2)
Digital AdvertisingDisplay Advertising
Projecten in Online Advertising (2)
Klant in Online Advertising (1)
Fundación la Divina ProvidenciaNon-profit | national
Meer informatie over Online Advertising

Team

12 leden in Reinvent Publicidad's team

VerhaalReinvent started in 2008 as a branding boutique in Cali, Valle del Cauca, Colombia, and since then, we have had the opportunity to see the evolution of many companies and help them evolve their corporate identity to the standards of what they have accomplished. As long as we keep breathing, we will keep reinventing.

Prijzen

Reinvent Publicidad heeft 6 awards gewonnen

New York Festivals Midas2017-02-02financing

FICE2016-05-01events promotion

WINA2018-05-02Graphic design

FEPI2016-10-01Cosmetics and Over the counter campaigns

Reviews

5/5

(3 reviews)

GCmanager bij Earthmate

5/5

Begroting

Kwaliteit

Plan

Samenwerking

Wat was het doel van de samenwerking?Reinvent Publicidad delivered a comprehensive branding and marketing strategy tailored to Earthmate’s sustainability-focused positioning. Their work included brand refinement, strategic communication guidelines, and creative assets aligned with our eco-conscious values. Our objective was to strengthen Earthmate’s brand positioning in the sustainable products market, improve our visual and communication consistency, and build a stronger connection with environmentally conscious consumers.

Wat vond je het leukst tijdens de samenwerking?We especially appreciated their strategic mindset and proactive communication. They took the time to deeply understand our brand values and long-term goals, making the collaboration feel like a true partnership rather than a transactional service.

Zijn er verbeterpunten?Overall, we were very satisfied with the collaboration.

GC beveelt dit bureau aan

ServiceBranding & Positionering

SectorHuisdieren

Team1 - 10

Juan Pablo ManceraMarketing Manager bij Ssangyong Motor Colombia

5/5

Begroting

Kwaliteit

Plan

Samenwerking

Wat was het doel van de samenwerking?Nueva imagen de marca y marketing digital orgánico

Wat vond je het leukst tijdens de samenwerking?La actitud positiva de trabajo en todo momento

Reinvent Publicidad's antwoord:Muchas gracias por el review Juan Pablo, siempre a la orden!!!

Juan Pablo Mancera beveelt dit bureau aan

ServiceBranding & Positionering

SectorAuto

Team51 - 200

Victor CozzarelliCommercial Director bij Gases de Occidente

5/5

Begroting

Kwaliteit

Plan

Samenwerking

Wat was het doel van de samenwerking?We were looking for a creative agency that vision things on a different perspective and they have accomplished it so far.

Wat vond je het leukst tijdens de samenwerking?Their attitude and willingness to give more then what's expected.

Zijn er verbeterpunten?Yes, it but interesting if they partner with a strong digital agency.

Victor Cozzarelli beveelt dit bureau aan

ServiceOntwerp

SectorEnergie en Olie

Team501 - 1000

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Contact

Contact gegevens van Reinvent Publicidad

Details

HoofdkantoorCl. 38a Nte. #4N 183, Cali, Valle del Cauca, Colombia