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FRIENDSHIP

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Antwerpen, België
Unboring Life
Friendship is a full service advertising agency that creates unboring physical and digital experiences for brands that believe they can be useful, newsworthy, timeless, just weird, playful, new, inspiring, happy, free and anything else.  Fighting boring advertising with creativity since 2013. We strive to end foie gradvertising. Low quality advertising has been scrammed down our throats for years. Today’s audience demands more effort and doesn’t want to be treated like sheep or walking moneybags. If you want the attention of your customer, you gotta earn it. Our job is to challenge the advertising industry, because we believe brands and advertising can really make our lives and our world more interesting, fun and better. When you keep that in mind, your brand and advertising will be useful and relevant in today’s society. The future of advertising and marketing will be created by the happy, opinionated and positive brands that are the creative risk takers of this world. Those who improve our society, in all ways possible. Those who give back, will get the return. Those who lead, will leave their competitors behind. That is why we believe in surprising brands, activational campaigns, customer experiences, unconventional ideas, authenticity and real people. Let’s create the advertising we deserve. Let’s create advertising that makes people happy and makes companies grow. “Your closest friends unbore your life everyday. That’s what brands should do too.”  
15 mensen in hun team
Spreekt Engels, Nederlands, Frans
17 projecten in hun portfolio
1 samenwerking gestart via Sortlist
Werkt op afstand over de hele wereld
Sortlist lid sinds 2015
Opgericht in 2013
1 award gewonnen
4.72/5
9 reviews

Diensten

15 diensten aangeboden door FRIENDSHIP

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  • Beschrijving
    People hate advertising and that’s completely normal. Here’s why. (relax, it’s only a 5 min. read) It’s been like that since decades. Unlike other branches in the entertainment industry (music, gaming, movies, series, shows…) advertising does not add anything satisfying or fulfilling to our lives. It does not fill a need or a craving. Your brand, product or service might do that, but the advertising mostly doesn’t. If advertising doesn't make our life better, funnier or more interesting, nobody should watch it, nor react to it and certainly not buy it. No f*cks must be given. We need advertising that makes our life better, funnier or more interesting. We need useful advertising. Here’s how we do that: With literally all media at our disposal. Whether it’s a 360 campaign, a contemporary brand activation or a social media campaign, we approach every briefing with the same unboring life attitude, but without ever losing sight of the campaign goals and what your audience really wants to see. We don’t create advertising for the sake of advertising, but for the people. When brands realize they can have a huge and positive impact on society, they can ensure their future. Obviously, every brand wants to make an impact on their customers, but it’s not easy to do the effort. We are here to do the effort. We can show you how. As a creative company in the idea economy, we know that doing the effort is the key to move forward, increase sales on short term and in the long run. So dear marketeers. Don’t spend your shitloads of valuable dollars on shoving your stuff down people’s throats. No more foie gradvertising. Instead, invest your valuable marketing dollars in valuable projects, people and campaigns, that help build a fun and positive world of prosperity, solidarity and equality for all. If you do that, the consumer of today and the consumer of the future will thank you and your brand with years of loyalty. Words are cheap. You have to try it to find out. It’s like a cooking book, full of recipes. You have to try it to taste it. You have to do the effort first. If you don’t get into the kitchen and experiment, you are just licking the pages of a cooking book. Trust us, we tried it. Not the best licking experience.
    Skills in Reclame (30)
    Sociale MarketingDigitale Strategiesocial media strategieDigitale CampagneReclameTV ReclameVideoreclameReact DevelopmentVolledige ServiceDigitale Reclame+20
    Projecten in Reclame (16)
    An overview of our creative work! - Reclame
    Launch C&A collection FW21 - Reclame
    Boost yourself back to normal - Reclame
    A tribute to all creators (Nikon) - Reclame
    Reviews in Reclame (4)
    Kristoff Coolen
    mark van aelst
    Esa-Pekka Nykänen
    Wim Segers
    Klanten in Reclame (4)
    Friendship IncMarketing & Reclame | international
    C&A EuropeKleding & Accessoires | international
    FriskVoedsel | international
    Nikon CorporationConsumer Electronics | international
    Meer informatie over Reclame
  • Beschrijving
    The constant evolution of social media, has taught us to constantly rethink content strategies. On a daily basis our team is on the lookout for new insights and content inspiration. We are trained to see the opportunities and we go the extra mile to show you how content can be relevant and useful for your brand, depending on the KPI’s.
    Skills in Content Strategy (15)
    Communicatie AdviesWeb ContentInhoud MarketingContent OntwikkelingContent creatieContent StrategieContent copywritingContent OntwikkelingCommunicatie AdviesRedactionele content+5
    Projecten in Content Strategy (9)
    An overview of our creative work! - Content Strategy
    Launch C&A collection FW21 - Content Strategy
    Boost yourself back to normal - Content Strategy
    A tribute to all creators (Nikon) - Content Strategy
    Reviews in Content Strategy (3)
    Ruud Tiebos
    Christian Van Looy
    Dave Brosens
    Klanten in Content Strategy (4)
    Friendship IncMarketing & Reclame | international
    C&A EuropeKleding & Accessoires | international
    FriskVoedsel | international
    Nikon CorporationConsumer Electronics | international
    Meer informatie over Content Strategy
  • Beschrijving
    We have created commercials and films for brands all over the world. Classic tv-commercials, viral ad campaigns or explanimation videos have no secrets for us. We are always looking out for new styles, new techniques and surprising ways to make videos and films with stopping power.
    Skills in Video Productie (9)
    filmproductietv reclameFilm ProductieTV Reclamefilmproductietv reclameSocial Media Video ProductieBedrijfsvideoBedrijfsvideo
    Projecten in Video Productie (10)
    An overview of our creative work! - Video Productie
    Launch C&A collection FW21 - Video Productie
    Boost yourself back to normal - Video Productie
    A tribute to all creators (Nikon) - Video Productie
    Review in Video Productie (1)
    Ariane Gehring
    Klanten in Video Productie (4)
    Friendship IncMarketing & Reclame | international
    C&A EuropeKleding & Accessoires | international
    FriskVoedsel | international
    Nikon CorporationConsumer Electronics | international
    Meer informatie over Video Productie
  • Beschrijving

    Geen beschrijving opgegeven voor deze service.

    Skills in Branding & Positionering (30)
    Brand DesignMerk ReclameLuxe BrandingLogo Ontwerplogo ontwikkelingDesignBedrijfs BrandingBranding & PositioneringGrafisch OntwerpBrand Identity Ontwerp+20
    Projecten in Branding & Positionering (8)
    An overview of our creative work! - Branding & Positionering
    Launch C&A collection FW21 - Branding & Positionering
    A tribute to all creators (Nikon) - Branding & Positionering
    Whim, my City, my Playground - Branding & Positionering
    Review in Branding & Positionering (1)
    Alex Helsen
    Klanten in Branding & Positionering (4)
    Friendship IncMarketing & Reclame | international
    C&A EuropeKleding & Accessoires | international
    Nikon CorporationConsumer Electronics | international
    MAAS Global, WhimVervoer | international
    Meer informatie over Branding & Positionering
  • Beschrijving

    Geen beschrijving opgegeven voor deze service.

    Skills in Digital Strategy (23)
    Digitale ReclameDigitale CampagneStrategic Planningstrategische marketingMarketing StrategieLokale MarketingDigitaal MarketingDigitale CampagneMarketing StrategieContent Strategie+13
    Projecten in Digital Strategy (4)
    An overview of our creative work! - Digital Strategy
    Boost yourself back to normal - Digital Strategy
    Whim, my City, my Playground - Digital Strategy
    This tram has no entry or exit fee - Digital Strategy
    Klanten in Digital Strategy (4)
    Friendship IncMarketing & Reclame | international
    FriskVoedsel | international
    MAAS Global, WhimVervoer | international
    MeDirect.beBanken & financiële instellingen | national
    Meer informatie over Digital Strategy
  • Beschrijving
    We believe online advertising is the broadest medium there is today. Every tv-campaign, outdoor campaign, print ad, installation or guerilla ad, can be an online advertising campaign. Depending on your needs we can create your online ad campaign, from a to z.
    Skills in Online Advertising (13)
    Digitale ReclameDigitale CampagneContent ReclameWeb ContentInhoud MarketingSocial Media CampagneSocial Media Ontwerponline advertentieSocial Media MarketingReclamecampagne+3
    Projecten in Online Advertising (4)
    An overview of our creative work! - Online Advertising
    Launch C&A collection FW21 - Online Advertising
    Whim, my City, my Playground - Online Advertising
    This tram has no entry or exit fee - Online Advertising
    Klanten in Online Advertising (4)
    Friendship IncMarketing & Reclame | international
    C&A EuropeKleding & Accessoires | international
    MAAS Global, WhimVervoer | international
    MeDirect.beBanken & financiële instellingen | national
    Meer informatie over Online Advertising
  • Beschrijving
    We were there when social media was born and we saw it making its first steps. Now it’s a full grown teenager and almost going off to college. Not every brand needs to have a 24/7 presence on every platform known to man, but every brand needs to have at least some presence on social media. And that's where we come in. We can provide you with a relevant content plan for a one-time campaign or a complete strategy that is adaptable and built to last. But without ever losing sight of the fact that we’re making advertising for the people; people don’t want to be treated like idiots and will settle for nothing less than unboring content. And if you want to stay relevant longer than just one campaign and want people to genuinely care about your brand, you’ll need to give your community something that makes them come back. Good community management is what makes the difference here between people trashing your brand (and telling their friends about it) and consumers embracing it (and also telling their friends about it!) Social media ROI? We love social media sales. Why else would you advertise? You want sales right? Here’s a first tip: Your social media channel is like a shopping window. An interactive one. People scroll through their social media, like they stroll through a shopping street. They are window shopping, wherever they are. If your audience sees something they like, they will go in and maybe even buy. All you need to do is make sure that your ‘window’ is appealing, relevant and made to sell. Know to grow. Our social media approach also includes extensive analysis and campaign monitoring. Context here is key as raw numbers rarely tell the whole story and can mean different things depending on your campaign goals.
    Skills in Social media (17)
    Sociale MarketingSocial Media MarketingSocial Media AnalyseContent creatieContent Strategiesocial media strategieSocial Media AdverterenGemeenschap beheerContent creatieContent Strategie+7
    Projecten in Social media (9)
    An overview of our creative work! - Social media
    Launch C&A collection FW21 - Social media
    Boost yourself back to normal - Social media
    Whim, my City, my Playground - Social media
    Klanten in Social media (4)
    Friendship IncMarketing & Reclame | international
    C&A EuropeKleding & Accessoires | international
    FriskVoedsel | international
    MAAS Global, WhimVervoer | international
    Meer informatie over Social media
  • Beschrijving

    Geen beschrijving opgegeven voor deze service.

    Skills in Ontwerp (7)
    Branding & PositioneringRebrandingBedrijfsidentiteitlogo grafisch ontwerpPositioneringGrafische KunstLogo Ontwerp
    Projecten in Ontwerp (4)
    An overview of our creative work! - Ontwerp
    Boost yourself back to normal - Ontwerp
    Whim, my City, my Playground - Ontwerp
    This tram has no entry or exit fee - Ontwerp
    Klanten in Ontwerp (4)
    Friendship IncMarketing & Reclame | international
    FriskVoedsel | international
    MAAS Global, WhimVervoer | international
    MeDirect.beBanken & financiële instellingen | national
    Meer informatie over Ontwerp
  • Beschrijving

    Geen beschrijving opgegeven voor deze service.

    Skills in Motion Design (1)
    Motion Design
    Projecten in Motion Design (4)
    An overview of our creative work! - Motion Design
    Boost yourself back to normal - Motion Design
    Whim, my City, my Playground - Motion Design
    This tram has no entry or exit fee - Motion Design
    Klanten in Motion Design (4)
    Friendship IncMarketing & Reclame | international
    FriskVoedsel | international
    MAAS Global, WhimVervoer | international
    MeDirect.beBanken & financiële instellingen | national
    Meer informatie over Motion Design
  • Beschrijving

    Geen beschrijving opgegeven voor deze service.

    Skills in Web Applicatie (1)
    Web Content
    Meer informatie over Web Applicatie
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Team

15 leden in FRIENDSHIP's team

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Prijzen

FRIENDSHIP heeft 1 award gewonnen

Grand Prix2017-05-31Outdoor

Reviews

Reviews

4.72/5
(9 reviews)
AH
Alex HelsenManaging Director bij Choco Yoco
ServiceBranding & Positionering
SectorVoedsel
Team1 - 10
5/5
Begroting
Kwaliteit
Plan
Samenwerking

Wat was het doel van de samenwerking?We wanted to launch a brand new product in the market with Friendship. They created the brand itself and developed all communication assets that were needed.

Wat vond je het leukst tijdens de samenwerking?Watching the brand literally come to live!

Alex Helsen beveelt dit bureau aan

ServiceBranding & Positionering
SectorVoedsel
Team1 - 10
EN
Esa-Pekka NykänenDirector of Marketing and Sales bij MAAS Global / Whim
ServiceReclame
SectorVervoer
Team51 - 200
5/5
Geverifieerde beoordeling
Begroting
Kwaliteit
Plan
Samenwerking

Wat was het doel van de samenwerking?We launched the mobility service WHIM in Belgium and needed Friendship to develop the 360degree campaign for this Belgian Launch. Key visuals, on and offline ads, movies, social media campaigns, influencer campaigns, ...

Wat vond je het leukst tijdens de samenwerking?Time was ticking all the time and Friendship never missed a deadline and was always prepared to listen to our extra demands and requests.

Zijn er verbeterpunten?probably, there must be but can't think of them right now.

Esa-Pekka Nykänen beveelt dit bureau aan

ServiceReclame
SectorVervoer
Team51 - 200
CV
Christian Van Looyvoorzitter J&L bij J&L
ServiceContent Strategy
SectorNon-profit
Team1 - 10
5/5
Geverifieerde beoordeling
Begroting
Kwaliteit
Plan
Samenwerking

Wat was het doel van de samenwerking?The agency helped us with a total digital approach that was designed to reach more relevant people/prospects.

Wat vond je het leukst tijdens de samenwerking?The agency understands our product/sector really well and was always very approachable and reactive.

Christian Van Looy beveelt dit bureau aan

ServiceContent Strategy
SectorNon-profit
Team1 - 10
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Contact

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Details

  • HoofdkantoorAntwerp, Belgium