We believe in the power of design. A well-designed identity or packaging design creates trust, confidence, attracts people and is in most cases a decisive factor for sales or buy-in.
For us, the starting point is always the brand. A strong identity will inspire both people and creativity, in- and externally. We have our method to uncover what it is that makes your brand an inspiration and work with you to create the identity and communication design that fits your brand.
When the brand strategy is in place, the brand must always be able to surprise -which may be as difficult as defining the brand itself! Creativity and innovation are at the heart of brands that remain relevant. We like to create and develop new ideas in brand design and make no distinction between online and offline communication. Creativity in design is our starting point.
We don't work on specific market segments or only B-to-B or B-to-C. We actually like diversity in our clients, big and small. Working with a variety of clients inspires us and keeps us fresh. We always create a style that fits the brand, but our love for simplicity and aesthetics shines through in all of our work. It’s a style that transcends any type of business or brand.
Our services: brand & communication strategy, name creation, logo & house style design, web design, product & packaging design and spatial design.
Project gemaakt voor Wit-Gele Kruis in de Zorginstellingen industrie voor een B2B / B2C publiek in 2016. If you live in Flanders you can’t miss them: the white cars of the White-Yellow Cross driving around in every corner of the region. More than 75 years ago the White-Yellow Cross was founded to provide everyone, in every community, with medical care. Today, this ‘local medical care for everyone’ is still deeply anchored in the identity of the White-Yellow Cross. The role and tasks of the organization have made a big evolution since then and they have evolved to being an important partner for medical specialists. An evolution that deserves the proper identity to support it.
Project gemaakt voor Jules Destrooper in de Voedsel industrie voor een B2C publiek in 2014.Jules Destrooper is a worldwide Belgian cookie brand with origins dating back to 1886. In 1889 Jules Destrooper decided to market a traditional West Flanders cookie, a butter crisp nicknamed ‘Lukken’. The butter crisps were traditionally baked at the beginning of the year and given as a New Year’s ‘Best Wishes’ gift. In Dutch, Happy New Year is ‘Gelukkig Nieuwjaar’, hence the nickname ‘Lukken’.
Project gemaakt voor Eastpak in de Reizen & Vrije tijd industrie voor een B2B / B2C publiek in 2015.For the launch of a new suitcase Eastpak asked us to design a presentation showroom for their upcoming sales event.
Project gemaakt voor Orfit Industries in de Industriële Goederen en Diensten industrie voor een B2B publiek in 2016. Orfit is worldwide one of the biggest players in the market of thermoplastic supporting products for radiation therapy, physical rehabilitation and prosthetics. Orfit wanted to review their positioning and consulted us in how and if we could make improvements.
Project gemaakt voor Brouwerij Roman in de Dranken industrie voor een B2C publiek in 2016.Redesign of Roman Brewers's soft drinks range.
Project gemaakt voor MAB aannemingen in de Bouw industrie voor een B2B publiek in 2017. The acronym MAB stands for Environmental & Wastewater Technology and Soil Remediation, the specializations where the company started out with. In recent years, MAB is more and more focused on sports infrastructure, where the first three knowledge areas are also very relevant. This development and the dated corporate identity were reason for an update.