Disrupt
Koreaanse marktexpertise. Ervaring met wereldwijde groei.
DISRUPT is een wereldwijd groei-bureau gevestigd in Seoul dat gespecialiseerd is in één ding dat de meeste bureaus niet kunnen: markten vertalen tussen Korea en de rest van de wereld. We helpen Koreaanse merken om internationaal op te schalen en wereldwijde merken om succesvol Korea binnen te komen en te winnen door diepgaand cultureel inzicht te combineren met prestatiegerichte uitvoering. Onze kracht ligt buiten marketing. We overbruggen de kloof tussen hoe producten worden gepositioneerd, waargenomen en gekocht in radicaal verschillende markten, en maken lokalisatie een concurrentievoordeel. Van het opbouwen van Koreaanse merken tot wereldwijde leiders tot het helpen van internationale merken bij het navigeren door het zeer competitieve landschap van Korea, DISRUPT opereert als een echte grensoverschrijdende groeipartner. We hebben samengewerkt met toonaangevende wereldwijde en Koreaanse merken in beauty, wellness en technologie, waaronder COSRX, InBody, Voice Caddie, LG en Amore Mall, en hen geholpen om internationaal op te schalen, performance marketing te optimaliseren en meetbare groei te realiseren in wereldwijde markten. 17 mensen in hun team
Spreekt Engels, Koreaans
7 projecten in hun portfolioSortlist lid sinds 2025
Opgericht in 2022
5/5
Diensten
17 diensten aangeboden door Disrupt
Beschrijving Expanding into a new market often fails for one simple reason: what works in one market doesn’t translate to another. Global brands entering Korea struggle with unfamiliar consumer expectations, fast-moving trends, and platforms that operate very differently from Western ecosystems. At the same time, Korean brands expanding abroad often face the opposite challenge: strong products, but messaging and positioning that fail to resonate with global audiences. DISRUPT’s market research is built to solve these exact gaps. We go beyond surface-level data to uncover how your product will actually be perceived, positioned, and purchased in each market. This includes deep analysis of consumer behavior, cultural drivers, pricing sensitivity, and the subtle factors that influence trust and conversion. What makes DISRUPT different is simple: we understand both sides of the market. With deep expertise in both Korean and global landscapes, we ensure that insights don’t get lost in translation: turning strategy into clear, executable direction that works across teams, regions, and channels. We map how your brand should adapt across key platforms, analyze competitor positioning, and identify realistic opportunities for differentiation.Skills in Marktonderzoek (5) Display MarketingMarket ExpansionKorean TranslationLocation Based AdvertisingKorean Market
Meer informatie over MarktonderzoekBeschrijving Content is where most global expansion efforts break down. What performs in one market often feels irrelevant, or even off-putting in another. Global brands entering Korea struggle with content that doesn’t match local aesthetics, tone, or platform behavior. Korean brands expanding globally face the opposite issue: visually strong content that lacks the messaging structure and hooks needed to convert in global markets. DISRUPT’s content strategy is built to solve this disconnect. We develop market-specific content systems designed not just to look good, but to drive engagement, trust, and conversion in each region. This includes platform-native strategies across TikTok, Instagram, and YouTube, aligned with how users actually consume and respond to content in each market. What sets DISRUPT apart is our ability to bridge both sides. With deep understanding of Korean and global content ecosystems, we ensure that creative direction, messaging, and execution stay consistent while adapting to local expectations, so nothing gets lost in translation. Our team brings end-to-end experience: from initial strategy and storyboard development to production, editing, and final delivery, ensuring that every piece of content is built with both intention and performance in mind.Skills in Content Strategy (4) Advertising ProductionContent CreationMulti Channel AdvertisingDigital Media ProductionProjecten in Content Strategy (2) Klanten in Content Strategy (2) Voice CaddieSport | internationalAMORE MALLSchoonheid | international
Meer informatie over Content StrategyBeschrijving Influencer marketing is one of the most powerful growth channels, but also one of the easiest to get wrong when entering a new market. What works with influencers in the US doesn’t translate to Korea. Audience expectations, content style, platform behavior, and even the definition of “influence” are fundamentally different. Many brands fail by choosing the wrong creators, forcing the wrong messaging, or treating influencer content as branding instead of a performance channel. DISRUPT’s influencer marketing is built to eliminate that gap. We design market-specific influencer strategies that align with how trust is built and how purchasing decisions are made locally. From creator selection to content direction and performance tracking, every step is tailored to the market. Our approach covers: - Influencer sourcing and vetting based on real influence, not just follower count - Strategic alignment between brand, creator, and audience - Content frameworks that balance authenticity with conversion - Campaign management and performance optimization across platforms like Instagram, TikTok, and YouTube What sets DISRUPT apart is our cross-market expertise. We understand both Korean and global influencer ecosystems, ensuring that collaborations feel native to each audience while staying aligned with your brand’s goals. Our team works end-to-end, from creator outreach and negotiation to briefing, content direction, and final execution, making the process seamless across regions. Most importantly, we don’t see influencer marketing as awareness only. We structure campaigns to drive engagement, trust, and measurable revenue impact. The result is influencer marketing that doesn’t just generate content, but builds credibility and converts across markets.Skills in Influencer Marketing (6) Instagram InfluencerDigital Media AdvertisingInfluencer RecruitmentInfluencer StrategyYoutube InfluencersTiktok InfluencersProject in Influencer Marketing (1) Klant in Influencer Marketing (1) Voice CaddieSport | international
Meer informatie over Influencer MarketingBeschrijving A website isn’t just a digital storefront. It’s where global expansion either converts or collapses. For beauty brands expanding internationally, the challenge isn’t building a site. It’s building one that feels native to the market while still driving performance. What works on a Western Shopify store often fails to resonate with Korean consumers, where expectations around design, trust signals, product storytelling, and user flow are fundamentally different. DISRUPT builds websites with this in mind. We create conversion-driven, market-adapted eCommerce experiences that bridge Korean and global standards, ensuring your brand is not only visually aligned with local expectations but also optimized to convert. From beauty brands abroad looking to enter Korea, to brands scaling globally, we design and develop sites that reflect local consumer behavior and aesthetics, integrate region-specific trust signals and content structures, align with performance marketing and funnel strategy and support scalable growth across markets. What sets us apart is our ability to connect strategy, design, and performance across cultures. We don’t just build websites, we build localized conversion systems that turn traffic into revenue, no matter the market.Skills in Website Creatie (5) Responsive Web DesignShopify DesignUI UXWebsite OptimizationWeb DesignProjecten in Website Creatie (3) Klanten in Website Creatie (3) Voice CaddieSport | internationalInBodyTechnology Hardware & Equipment | internationalBeplainSchoonheid | international
Meer informatie over Website CreatieBeschrijving Geen beschrijving opgegeven voor deze service.
Skills in Reclame (1) Advertising ProductionProjecten in Reclame (6) Reviews in Reclame (2) Choi SeungJiKunHee KimKlanten in Reclame (4) Voice CaddieSport | internationalCOSRXSchoonheid | internationalInBodyTechnology Hardware & Equipment | internationalBeplainSchoonheid | international
Meer informatie over ReclameBeschrijving Geen beschrijving opgegeven voor deze service.
Skills in E-mail Marketing (2) KlaviyoEmail CopywritingProject in E-mail Marketing (1) Klant in E-mail Marketing (1) AMORE MALLSchoonheid | international
Meer informatie over E-mail MarketingBeschrijving Geen beschrijving opgegeven voor deze service.
Skills in Ontwerp (1) Creative DesignProject in Ontwerp (1) Klant in Ontwerp (1) AMORE MALLSchoonheid | international
Meer informatie over OntwerpBeschrijving Geen beschrijving opgegeven voor deze service.
Skills in Video Productie (2) Video EditingVideo ShootingProjecten in Video Productie (3) Klanten in Video Productie (3) Voice CaddieSport | internationalInBodyTechnology Hardware & Equipment | internationalBIODANCESchoonheid
Meer informatie over Video ProductieBeschrijving Geen beschrijving opgegeven voor deze service.
Skills in Media Planning (1) Media BuyingProject in Media Planning (1) Klant in Media Planning (1) BIODANCESchoonheid
Meer informatie over Media PlanningBeschrijving Geen beschrijving opgegeven voor deze service.
Skills in Online Advertising (5) Geo MarketingAmazon PPCAmazon MarketingReddit MarketingAmazon AdvertisingProjecten in Online Advertising (3) Review in Online Advertising (1) Yura KimKlanten in Online Advertising (3) COSRXSchoonheid | internationalInBodyTechnology Hardware & Equipment | internationalBIODANCESchoonheid
Meer informatie over Online Advertising
Team
17 leden in Disrupt's team
VerhaalAt DISRUPT, we’re a Seoul-based global marketing team built to scale brands beyond borders. With experience working alongside leading Korean brands, we combine deep market expertise, bold strategy, and performance-driven execution to drive real growth across global markets.
Reviews
Reviews
5/5
(3 reviews)
KK
KunHee KimGlobal Amore Mall Marketing bij Amore Mall
ServiceReclame
SectorSchoonheid
Team201 - 500
Wat was het doel van de samenwerking?Increase in total sales and improve marketing cost efficiency.
Wat vond je het leukst tijdens de samenwerking?Through our collaboration with DISRUPT, Global Amore Mall successfully integrated multiple marketing channels and strengthened campaign synergy. With a unified strategy across Google, Meta, and email marketing, we achieved over 3x year-over-year growth in performance-driven sales. DISRUPT’s strong Shopify expertise also helped improve monthly promotion planning and overall marketing execution quality.
KunHee Kim beveelt dit bureau aan
CS
Choi SeungJiE-commerce Team Lead bij Voice Caddie
ServiceReclame
Wat was het doel van de samenwerking?Our main objectives were to increase total online sales, improve marketing ROAS, resolve unauthorized seller issues on Amazon, and create social media content that drives higher user engagement.
Wat vond je het leukst tijdens de samenwerking?Even though Voice Caddie was already a leading brand in Korea, we lacked awareness and experience in the global market. Partnering with Disrupt was one of the best decisions we made. With their support across Amazon, Meta, and content marketing, our sales grew more than 5x year-over-year. Their strategic guidance, localized content planning, and clear consulting helped us better understand global e-commerce and successfully expand overseas.
Choi SeungJi beveelt dit bureau aan
YK
Yura KimUS Business Group Lead bij Biodance
ServiceOnline Advertising
SectorSchoonheid
Wat was het doel van de samenwerking?Optimizing Amazon PPC Advertising Efficiency (ROAS, ACOS) Improving Amazon Ranking & Sales
Wat vond je het leukst tijdens de samenwerking?From launch to scale, DISRUPT helped us achieve consecutive #1 Amazon Beauty Best Seller rankings.
Yura Kim beveelt dit bureau aan
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Contact
Contact gegevens van Disrupt
Details
- Hoofdkantoor11 Yeonmujang 15-gil, Seongdong-gu, Seoul, Republic of Korea