AB

Ontex is a listed multi-national which provides baby diapers, products for feminine hygiene and adult diapers for incontinence. Being the expert in continence care, we were looking for a partner who was able to translate this expertise into a strong brand image and story. AB helps us to build our brand. Not easy for a brand and product that is not “sexy” at all, but AB tackles this as the best. The AB-team is enthusiastic, has a hands-on mentality and thinks together with the client to come to the best solution. You can always count on them for a 100% !

With recycling electr(on)ic appliances being our core business, we are not the average kind of client. Working together with Recupel requires a challenging approach, resulting in a specific way of communicating. AB masters that expertise. In AB we have always found a partner who not only thinks alike but who thinks ahead. They claim to be unbound and they act likewise: unprejudiced, open minded and yet relying on over 25 years of marketing experience. On a day-to-day level I feel comfortable too because I know I can always count on the dedication of the entire AB team. They handle every project accurately, with an impeccable follow-up.