Agences de Lobbying en Belgique

Meilleures Agences de Lobbying

Ketchum Brussels is a public relations &amp; marketing agency, part of the international Ketchum network, which creates and implements communications strategies for private and public sector organizations all over the world. With our passion for communication and in-depth knowledge of business &amp; media our team can make a real difference to our clients’ competitiveness and success. How we can help you:Ketchum Brussels can help you achieving the following communications objectives:- Raise visibility for your brand / products in the traditional and online media - Change perceptions about your brand / products - Manger, protect and / or restore your company reputation, including but not only in times of crisis - Generate word of mouth and drive online conversations about your brand / products - Engage with key stakeholders for your organisation (employees, clients, politicians, trade associations, investors, etc.) and create third party endorsement Key expertise: Public Relations (B2C, B2B), Public Affairs (Lobbying, Stakeholder Management), International Corporate Communications, Digital Communications (activation campaigns, online content creation, community management)

Ketchum Brussels

Die Serviceplan Group ist die größte inhabergeführte, partnergeführte und am breitesten aufgestellte Agenturgruppe global. 
Im Jahr 1970 als klassische Werbeagentur gegründet, entwickelte Serviceplan rasch das Konzept vom „Haus der Kommunikation“ – das bis heute einzige komplett integriert aufgestellte Agenturmodell in Deutschland, das alle Kommunikationsdisziplinen unter einem Dach vereint: Ob Markenstrateg:innen, Kreative, Experience Designer:innen, Marketing-Technologie-Expert:innen, CRM-Expert:innen, Data Scientists, Marktforscher:innen, PR-Berater:innen oder Sales-Profis.
Die Serviceplan Group ist mit 23 Standorten sowie weiteren Partnerschaften in insgesamt 34 Ländern weltweit vertreten. Heute zählen neben Serviceplan auch weitere Unternehmensmarken der Gruppe – die Mediaagentur Mediaplus, die Digital Experience Agentur Plan.Net und das Marktforschungsinstitut Facit – in ihren Wettbewerbsumfeldern zu den Marktführern. Das präzise Zusammenspiel der insgesamt mehr als 40 Spezialagenturen in Sachen Kreation, Technologie und Media macht Serviceplan zur führenden Agenturgruppe für innovative Kommunikation.
Das bedeutet, neue Wege ins Herz der Verbraucher:innen zu finden: kreativ, medial, technologisch und vor allem integriert.
Diesen Anspruch, Marken zu Best Brands zu machen, leben wir täglich im „House of Communication“.

Serviceplan Group

Challenge- The Belgian National Railway Company (SNCB / NMBS) was about to open its first ever train museum. They wanted the launch to be a great success to make sure people would start queuing from the very first day on to visit Train World. - Our challenge was to get the NMBS in the press in a positive way - This was an opportunity for the NMBS to position itself as a company with a great history that is looking ahead towards the future. With Train World the NMBS wanted to give the term ‘museum’ a new signification. Approach- Teased the media’s interest by sending out creative invitations for Train World’s avant-première - Three phased press approach in which we gave all different kinds of media the opportunity to discover and experience the brand new Train museum in the week before its official opening. The media (television, radio and print) were able to shoot all content in the museum, resulting in great reports from a unique ‘behind the scenes’ point of view. - Official opening of Train World by Belgian’s King Filip and his entourage in presence of the main television media partners of the Royal family. - Supported the press days with well-timed outreach to key online and popular online media to ensure word of mouth on the opening of the museum and maximum amplification of all communication efforts. Results- Widespread coverage on national television and radio. Reports on mid-day and evening news on both VRT and RTBF (public service broadcasting). Also reports on private television stations such as VTM, RTL, Bruzz. - More than 150 articles in mainly all general print newspapers and on online sites; in depth pieces in lifestyle magazines. Linkshttp://www.rtbf.be/auvio/detail_train-world?id=2044910http://nieuws.vtm.be/cultuur-media/159405-kijk-nu-al-binnen-dit-uniek-treinmuseumhttp://www.rtl.be/info/video/549607.aspx

Putting Train World on track

ChallengeSamsung’s main competitor Apple was set to have huge coverage thanks to its keynote event at the beginning of the third quarter, setting up sales for Q4. This was an opportunity for Samsung to cease the moment and bring a counter-narrative to the public around this eventApproach- Identify and tie opportunity for campaign in to the local mediatized troubles of Belgian pear farmers due to an import ban.-  Launch of the Twitter hashtag #APearforanApple as part of day-long campaign during which every tweet on ‘Apples’ meant a pear bought for the Belgian audiences- Supported the social media campaign with well-timed outreach to key online and popular online media to ensure word of mouth on the campaign got out- Commissioned a microsite where traffic and submissions were directed towards Results- Two million people reached on Twitter in just 24 hours through 3400 tweets with the hashtag in over 40 countries- Golden EMEA SABRE Award for best Benelux campaign-  Widespread overnight coverage (5,6 million impressions) in national media incl. Belgian online sites hln.be and 7sur7.be, print media such as Het Nieuwsblad and La DH as well as radio (Radio 1, DH Radio)- Key share of voice during major highlight of the year for an important competitor

#APearForAnApple for Samsung

Challenge- Launch Goodyear’s new winter tire – the Ultra-Grip Performance - in five markets (France, Belgium, Netherlands, UK, Germany) - Highlight Goodyear’s constant reinvention and innovation- Find a way to introduce a rather technical topic (tires) in a compelling, engaging and inspiring way for a family audienceApproach - Reaching parents on Goodyear’s tires benefits and innovation via their kids, by capitalizing on kids’ love of winter and inviting them to invent the best winter tires of the future via an online drawing competition- Partner with mommy and daddy bloggers to promote the competition in each market (Belgium, Netherlands, France, UK, Germany)- Activate consumers via the brand’s local Facebook pages Results- 250 entries, creative and inspiring ideas from kids, who have actively been engaging and connecting with the brands- 74k social media engagement on Facebook posts (clicks, likes, shares, comments)- More than 9 million impressions on social media (Facebook, Twitter) - 30.5k website visits - 9.78 million reach in media coverage - 3.349 additional Facebook fans on the brands' page, as a result of the campaign posts

Meilleures Agences de Lobbying

Agences de Lobbying en Belgique

Ketchum Brussels

Serviceplan Group

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