Projet réalisé pour Sloggi dans l'industrie Accessoires & vêtements pour un public B2B en 2018.Sloggi lauchned the new redefined premium line, ZERO Feel Signature that provides unrivalled comfort without compromising on style. That's also the key message of the new campaign.
Projet réalisé pour Estée Lauder dans l'industrie Autres pour un public B2B en 2018.Estée Lauder launched the new Advanced Night Repair collection. The line helps to give you the best Me-time you could possibly have before going to bed and helps you to recover from the damage this light causes.The key message of this campaign was to show that whatever job or hobbies you have, skin type you have and challenges you face, during nighttime, the products help to recover your skin from exertions of the day. They focused on finding those different people to show that no matter who you are or what you do, everyone needs some ME-time.
Projet réalisé pour Peugeot dans l'industrie Automobile pour un public B2B en 2019.The key message of the Peugeot campaign was to show how the brand is bringing new opportunities to enjoy driving by highlighting the upcoming innovation features in the e-LEGEND and explain how the innovation would improve your daily driving.The campaign goals included premium influencer content that Peugeot itself could reuse and spread the word about the new features of the e-LEGEND. In order to increase engagement of the target audience, influencers organised a giveaway where their followers could win a duo entrance ticket for the Brussels Motor Show (BTS).
Projet réalisé pour Bosch dans l'industrie Produits ménagers pour un public B2B en 2019.Bosch, expert in household appliances, wanted to spark the conversation with do-it-yourselfers and boost awareness of the newest cordless drill driver, the Pushdrive and the book ‘DIY for beginners’. Bosch wanted to introduce the power tools in the life of creative do-it-yourselfers so they organised a workshop in which professionals showed the influencers how to use all power tools. Engaging influencers to create high-quality content was a perfect way for Bosch to boost awareness among consumers.
Projet réalisé pour Disney ABC dans l'industrie Médias pour un public B2B en 2019.The new seasons from ABC's, Grey's Anatomy and Criminal minds were available on Telenet and Proximus TV. Influencer marketing supported the more traditional advertising campaigning. Influencers got the word out about the new seasons and spread creative content on social media.
Projet réalisé pour Estée Lauder dans l'industrie Autres pour un public B2C en 2018.A new product from ELC was launched where the more traditional advertising campaigning was supported with a strong presence on social and on blogs via influencers from around the Benelux.