Projet réalisé pour Materne dans l'industrie Alimentaire pour un public B2C.Concerto had the opportunity to develop the new campaign for Materne via Nextage agency : a wide b2c campaign on bus shelter. The customer wanted to point the national character of its production in connection with a traditional Belgian dish: fries chicken and apple compote.
Projet réalisé pour ING dans l'industrie Banque et Finance pour un public B2C.Concerto has produced an iPad version of the Outline ING Private Banking Magazine.Based on the paper version, the digital version has been completely redesigned and through the interactive menus, the integration of multimedia content, graphs and other animated elements... All the potentialities of the tool are exploited for the sake of readability and ease of navigation with the advantage that, once downloaded, the magazine remains functional offline!All the potentialities of the tool are exploited for the sake of readability and ease of navigation with the advantage that, once downloaded, the magazine remains functional offline!Everything has been done within a time period of 3 weeks after receipt of the source files to make it available on the App store and Google play while the paper version goes to press. Concerto develops apps for many clients: CANDRIAM, CFE Group, GDF SUEZ ENERGY INTERNATIONAL, etc.
Projet réalisé pour Materne dans l'industrie Alimentaire pour un public B2C.Materne, the famous belgian jam brand, wanted to come back to a wide b2c campaign on bus shelter, a media they had used for years.Concerto had the opportunity to develop the new campaign for Nextage agency.The intention was to show 3 different products, 3 different consumer profiles and 3 different ways to consume the product. This led to the idea of a kind of family saga.
Projet réalisé pour Atenor dans l'industrie Immobilier pour un public B2B / B2C.Divercity was resolutely unique magazine of its kind in the real estate sector. The formula has been reviewed to expand its readership and to go digital. See the result at http://www.divercitymag.be/
Projet réalisé pour CFE Group dans l'industrie Construction pour un public B2B.Concerto has completely revamped the structure and design of the annual report of the CFE group. Objective: improve the readability, make reading compelling and, above all, make the various activities of the group comprehensible.In the style of a magazine, the report offers a series of reading strategies enabling readers to quickly find the information sought. The report comes in two volumes, packaged in a sleeve. CFE has taken advantage of the release of the annual report to offer a tablet version of its corporate part. The tool can be used as an internal or external communication tool, for presentations to clients, but can also be projected for use at events, trade shows and exhibitions. Once downloaded, the application offers all the advantages of multimedia tools without a connection and thus becomes readable in all circumstances. A resource available at any time. In addition to the report, a presentation leaflet details the activities of the group. Typically a corporate and practical tool, it gives a clear and precise overview of the areas in which the Group operates. To complete it all, a simple and convenient pocket-size brochure shows addresses and contacts all over the world. A detachable organigram completes the collection.
Projet réalisé pour Aréa Real Estate dans l'industrie Immobilier pour un public B2C.More than square metersThough rather sober, the corporate campaign built by Concerto for Aréa – a real estate promoter – boasts a wealth of meanings. It sharply contrasts with the competition’s communication.Whether for its style or through its messages, the campaign thoroughly summarizes the company’s philosophy whose identity was also created by the agency.