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Projet réalisé pour Confidential dans l'industrie Pharmaceutique et Biotech pour un public B2C en 2016.We can make a revolutionary move in how your digital marketing campaigns are managed. However, let me ask you two questions first.Do you know how your campaigns are managed now? CPO, ROI, .. ?How do you decide whether an online campaign needs to be boosted or needs to be shut down?You probably know the answers to these two questions. But, whatever method you choose to use, chances are that you’re managing your campaigns based on false assumptions. That’s a bold claim -we know- but let us explain.
Projet réalisé pour confidential dans l'industrie Vente au détail pour un public B2C en 2016.Most organizations are very aware of the multiplicity of digital touch-points customers engage with before making an offline purchase, they do not act upon it. This implies that the value of online marketing campaigns is underestimated if you do not take offline revenue into account. This does not make sense.
Projet réalisé pour Christelijke Mutualiteit / Mutualité chrétienne dans l'industrie Assurance pour un public B2C en 2016.With its 4,5 million members, CM (Christelijke Mutualiteit) is the largest health insurer in Belgium. Core values are solidarity, respect for each person and care for those most vulnerable. We were brought in to manage the digital part of CM’s omnichannel brand image campaign of 2015-2016-2017. Besides managing the entire operation, the challenge would be to provide them strong insights, such as the campaign’s impact on CM’s brand image.