Base Element

Grand Londres, Royaume-Uni

The partner for a digitally connected fast changing world

Base Element is a dynamic, fast-growing digital agency established in 2011. We are a company in a digital world that consults, strategises, designs and implements across the spectrum of marketing, communication and technology helping brands and companies navigate through the complex digital universe and achieve their business and communication objectives. We are the foundational ingredient - the Base Element - in our clients’ pursuit of excellence. OUR CAPABILITIES Strategy & Consulting We work closely with our clients to transfer our expertise through strategic planning and consultancy services & develop a digital strategy that ties in directly with the company’s business objectives. Experience Design We focus on understanding our client’s business and their consumers’ behaviors and then use our expertise and technological readiness to design engaging cross channel & cross devices experiences that fit our clients’ strategic objectives. We deliver exceptional user journeys and tailor-made customer experiences that nurture engagement, build loyalty, attract new customers and increase profitability. Marketing & Communication We use our digital expertise, customer insights and data to understand and communicate our clients' USPs in an integrated cross-channel and cross platform approach that delivers emotive user experiences in the right place at the right time. Our focus is to provide tailor-made marketing and communication solutions that win the consumers' attention, inform and engage them towards our clients' business objectives Technology & Development Our team of strategists, creatives, digital marketers, data specialists and technologists work seamlessly to help our clients to take advantage of the latest digital technologies to transform their business. We specialize in analyzing your business objectives and converting our findings into tailor-made technical solutions that fit your strategic needs Data & Analytics We collect and analyze data in order to translate them into actionable information.This ongoing data mining process allows us to create people-centric technological and communication solutions that meet business, marketing and communication needs of our clients

30 personnes dans leur équipe

Parle Anglais, Arabe, Grec

3 projets dans leur portefeuille

4 collaborations commencées sur Sortlist

Travaille à distance à travers le monde

Membre Sortlist depuis 2017

Fondée en 2011

9 prix décernés

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Services

23 services offerts par Base Element

Description
Innovations in technology have radically changed the mainstays of marketing. With the introduction of new consumer channels - social media, mobile platforms and the web - new products and services have emerged and existing ones have transformed. As the once distinct boundaries between marketing and technology erode, few have managed to master both successfully. We anticipated this amalgamation and work to fuse technological innovation with marketing; we believe that technology can serve the business and accelerate the impact of marketing.

Our team of strategists, creatives, digital marketers, data specialists and technologists work seamlessly to help our clients to take advantage of the latest digital technologies to transform their business. We specialise in analyzing your business objectives and converting our findings into tailor-made technical solutions that fit your strategic needs
Compétences en Création de site internet (13)
Site internet professionnelWeb DesignDigital & Web DesignE-commerce WebsiteWebsite MarketingResponsive Web DesignLanding Page DesignPHP Website DevelopmentMySQLProgramación web+3
Projets en Création de site internet (3)
Clients en Création de site internet (3)
Firepro Systems LtdBiens et services industriels | international
INIBARLogiciels et services informatiques | national
University of GlasgowÉducation | international
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Description
Customer experience is a sum of all experiences a customer has when interacting with a company and a brand. Customer experience includes a lot of elements within spheres of advertising, branding, sales, customer service and customer support.

We focus on understanding our client’s business and their consumers’ behaviors and then use our expertise and technological readiness to design engaging cross channel & cross devices experiences that fit our clients’ strategic objectives. We deliver exceptional user journeys and tailor-made customer experiences that nurture engagement, build loyalty, attract new customers and increase profitability.
Compétences en Ergonomie (UX/UI) (8)
User TestingCreative DesignUser Interface DesignUser Experience DesignUI/UX DesignDesignUI DesignUX Design
Projets en Ergonomie (UX/UI) (3)
Clients en Ergonomie (UX/UI) (3)
Firepro Systems LtdBiens et services industriels | international
INIBARLogiciels et services informatiques | national
University of GlasgowÉducation | international
En savoir plus sur Ergonomie (UX/UI)
Description
We work closely with our clients to transfer our expertise through strategic planning and consultancy services & develop a digital strategy that ties in directly with the company’s business objectives.

We help our clients understand the digital environment and make them feel comfortable and empowered within it. We then collaborate on the best ways to reach customers and prospects.

We have gained expertise across a wide range of industries and have developed a niche skillset that allows us to marry technological innovation with business acumen.
Compétences en Stratégie digitale (28)
Sales ConsultingLead GenerationContent StrategyContent MarketingOnline MarketingProject ManagementCommunication StrategyDigital TransformationStratégie digitaleData Analytics+18
En savoir plus sur Stratégie digitale
Description
We use our digital expertise, customer insights and data to understand and communicate our clients' USPs in an integrated cross-channel and cross platform approach that delivers emotive user experiences in the right place at the right time.Our focus is to provide tailor-made marketing and communication solutions that win the consumers' attention, inform and engage them towards our clients' business objectives
Compétences en Réseaux sociaux (28)
Social Media PlanningSocial Media CampaignFacebook MarketingGoogle Analytics/Google Tag Manager/Advanced web analyticsContent OptimizationTactics and executionSocial Media ListeningSocial Media CustomizationFull Social Media ProductionLinkedIn Ads+18
En savoir plus sur Réseaux sociaux
Description
Innovations in technology have radically changed the mainstays of marketing. With the introduction of new consumer channels - social media, mobile platforms and the web - new products and services have emerged and existing ones have transformed. As the once distinct boundaries between marketing and technology erode, few have managed to master both successfully. We anticipated this amalgamation and work to fuse technological innovation with marketing; we believe that technology can serve the business and accelerate the impact of marketing.

Our team of strategists, creatives, digital marketers, data specialists and technologists work seamlessly to help our clients to take advantage of the latest digital technologies to transform their business. We specialise in analyzing your business objectives and converting our findings into tailor-made technical solutions that fit your strategic needs
Compétences en Application web (21)
Enterprise App DevelopmentCMSPhp DevelopmentMySQL DevelopmentMobile App DevelopmentSocial Media ApplicationQuality AssuranceWebsite CreationUnit TestingWeb Application+11
Projets en Application web (2)
Clients en Application web (2)
Firepro Systems LtdBiens et services industriels | international
INIBARLogiciels et services informatiques | national
En savoir plus sur Application web
Description
Marketing and communication are now firmly rooted in the technological revolution of the fast changing, digitally connected world. Tools, channels and techniques have changed and have brought complexities that did not exist in the past. The MarCom fundamentals endure and core challenges remain the same: How can we get the message through to the right audience, at the right place, at the right time? How can we be relevant and stand out from the clutter? How can we build brands, relationships, loyalty and growth? The solutions, however, have changed.

We believe in an integrated cross-channel and cross platform approach that delivers emotive user experiences in the right place at the right time. These experiences may reside entirely in the digital environment, but very often, they go beyond into the physical world. We are driven by data because it enables us to make informed decisions that will best serve business objectives of brand awareness, lead generation, consumer engagement, sales and maximizing ROI.
Compétences en Publicité en ligne (16)
Social Media CampaignEmail Marketing CampaignsPpc MarketingContent MarketingLead GenerationSocial Media ManagementDigital MarketingDigital AdvertisingProgrammaticPerformance Marketing+6
En savoir plus sur Publicité en ligne
Description
Designing a meaningful digital marketing campaign first requires the collection and analysis of data that can be condensed into useful information. This cross-channel activity of data mining is a critical part of digital strategy as it allows us to completely understand consumer behaviour and extract from that what we need to create a people-centric digital marketing strategy. We use business intelligence (BI), quantitative analytics, sight behaviour tracking, predictive analytics, A/B or MVT testing, content personalisation, media optimisation, audience behaviour tracking and other methods to gain critical data insights. This enables us to establish KPIs based on your business objectives, to properly align your products and brand to the needs and habits of consumers, and to achieve maximum ROI through continual digital strategy optimisation.

Conversion Optimisation
Through the smarter use of data and conversion optimization techniques we assist you in increasing the conversion rate of your website, landing page or microsite. We will develop a conversion optimisation strategy based on your business objectives so as to improve your brand’s online performance and results, and to attain ROI. We utilise controlled testing (including A/B and multivariate testing techniques) and continual analysis rather than guesswork to measure performance and amend digital strategy where needed.

Google Analytics
Good data gives you the right insights that can then be converted into action. We use a range of Google integrated data and analytics tools to measure the effectiveness of your brand’s online performance in terms of sales and conversions as well as the behaviour of visitors to your site. We then recommend ways on how your brand can perform better and achieve maximum ROI.
Compétences en Web analytique/Big data (12)
Business IntelligencePredictive AnalyticBig Data MarketingGoogle AnalyticsGoogle Tag ManagerWeb AnalyticsData AnalyticsBig DataDashboardDashboarding+2
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Description
Our programmers concentrate on writing and deploying optimal versions of mobile applications that not only meet the requirements of each client but that take advantage of the unique features of the mobile device they are intended for. This is achieved with each application undergoing an arduous design process as well as rigorous usability and quality assurance (QA) testing on multiple devices.
Compétences en Application mobile (16)
Réalisation des application mobiles pour iOS (Swift)Backend for Mobile AppsDéveloppement Cross-platform Android & iOSConception d'application mobileHybrid Mobile App DevelopmentAndroid App DevelopmentAndriod DevelopmentMobile App UI DesignMobile App DesigniOS Development+6
Projet en Application mobile (1)
Client en Application mobile (1)
INIBARLogiciels et services informatiques | national
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Description
Aucune description n'est fournie pour ce service.
Compétences en Publicité (4)
Conversion Rate OptimizationDigital advertisingLinkedIn AdsCreative Communication
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Description
Search Engine Marketing (SEM)
Our digital marketers are driven by making your brand findable online. We do this by understanding how your customers talk, identifying the way they search, and taking into account every stage of the consumer buying cycle which impacts search patterns. Then, we determine the most optimal keywords for your brand and implement SEM strategies, incorporating SEO best practices, to increase your brand’s visibility in search engine results.
Compétences en Référencement naturel (19)
SEO CopywritingOnpage SEOOff Page SEOMobile SEOOn Page SeoSmall Business SEOMarketplace SEOMultilingual SEOSearch Engine MarketingE-commerce SEO+9
Projet en Référencement naturel (1)
Client en Référencement naturel (1)
Firepro Systems LtdBiens et services industriels | international
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Récompenses

Base Element a été récompensé 9 fois

W3 Award User Experience for Websites2018-9-1Design

W3 Award Aesthetics for Websites2019-8-31

W3 Award for Food & Beverage Websites2019-8-31

W3 Award User Experience for Websites2019-8-31

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Contact

Coordonnées de Base Element

Détails

https://www.baseelement.digital

Siège socialFleet St, London, UK
Nikiforou Foka 3, Nicosia
110 Espl. du Général de Gaulle, 92400 Courbevoie, France
Rue de Trèves 1, 1000 Bruxelles, Belgium
Av del Manzanares, 4, 28011 Madrid, Spain
Leof. Kifisias, Marousi, Greece
Jomo S Ln, Accra, Ghana