Yummo
We build conscious food and wellness brands.
The power of brands
A brand is more than a name or symbol. They identify, personality and consumer perception of a product, service or company. Essentially brands exist in their minds. A brand can be the most valuable asset that a company owns and it is the key to success to many of today’s stock market winners. What makes a brand successful? We find that the most successful brands combine love / emotional affinity and innovation. Together these two factors form a virtuous circle which ensures the long-term continuity and success of a brand company. Since brands exist in the minds of consumers, implies that brand equity is mental availability, and the best way of staying available in consumers’ mind is by innovation, by getting noticed. This is what investors are looking for when they pick brand winners.
Strong brands have two concrete financial consequences:
Superior growth . As successful brands are continuously able to find new growth opportunities, new products, new geographies. The difference between a product company and a brand company is that brands outlive the product life cycles. Hence a product becomes obsolete a brand can be eternal. A good example of this would be the Apple brand, which manages to survive despite the despite the decline of the desktop computer by transferring itself to new categories like personal computers, tablet, mobile phone to music and so on.
Superior pricing : The second financial implication is pricing power as brands can command a price premium. Now together these two factors lead to margin expansion and other corporate advantages which make a very significant difference between the valuation of a brand company and a product company. This implies that a brand company generates consistent superior shareholder return .
6 mensen in hun team
Spreekt Engels, Frans, Duits
3 projecten in hun portfolioSortlist lid sinds 2018
Opgericht in 2007
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Diensten
8 diensten aangeboden door Yummo
Beschrijving We love and excel at generating consumer insights and transforming them into actionable brand and innovation strategies. Our expertise is in FMCG.Skills in Branding & Positionering (9) Consumer InsightBrand StrategyConcept DevelopmentMarketing StrategyRebrandingPackaging DesignBusiness DevelopmentRebrandingBrand PositioningProjecten in Branding & Positionering (3) Klanten in Branding & Positionering (3) Thai Dairy Industry (Mali Group)Voedsel | internationalNestleVoedsel | internationalMeg Milk (Snowbrand) JapanVoedsel | international
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Skills in Innovatie (6) Consumer InsightCommunication & Brand StrategyProduct LaunchConcept DevelopmentPackaging DesignBusiness PlanProjecten in Innovatie (2) Klanten in Innovatie (2) Thai Dairy Industry (Mali Group)Voedsel | internationalNestleVoedsel | international
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Projecten in Content Strategy (3) Klanten in Content Strategy (3) Thai Dairy Industry (Mali Group)Voedsel | internationalNestleVoedsel | internationalMeg Milk (Snowbrand) JapanVoedsel | international
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Projecten in Reclame (2) Klanten in Reclame (2) Thai Dairy Industry (Mali Group)Voedsel | internationalNestleVoedsel | international
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Skills in Ontwerp (1) Packaging Design
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Skills in Digital Strategy (2) Marketing StrategyMarket Expansion
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Project in Marktonderzoek (1) Klant in Marktonderzoek (1) Meg Milk (Snowbrand) JapanVoedsel | international
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Team
6 leden in Yummo's team
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Details
- HoofdkantoorThailand Cultural MRT Station, Thanon Ratchadaphisek, Khwaeng Din Daeng, Khet Huai Khwang, Krung Thep Maha Nakhon 10310, Thailand