whyDesign
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Whydesign.works is een high-end consultancy met meer dan 15 jaar ervaring. Wij lossen complexe uitdagingen op voor wereldwijde leiders en transformeren ingewikkelde logica in intuïtieve, bekroonde ecosystemen. Wij bouwen strategische bruggen. Nu digitale platforms en fysieke producten samensmelten, helpen we bedrijven navigeren in het „tussenliggende”. Van IoT-oplossingen voor Bayer AG tot wereldwijde ontwerpsystemen voor ABB of toekomstvisies voor Deutsche Telekom, ons werk bepaalt de standaard voor B2B- en Enterprise-interacties. Kern expertise: B2B & Enterprise UX: Wij zijn gespecialiseerd in „data-intensieve” omgevingen en vertalen complexe logica —zoals risicobeheerplatforms en industriële dashboards— naar hoogwaardige interfaces voor power users. Design System Engineering: Wij bouwen de „Bron van Waarheid”. Ons team ontwikkelt schaalbare, token-gebaseerde systemen in Figma die wereldwijde consistentie garanderen en de overdracht naar ontwikkelaars optimaliseren. Strategische Innovatie: Met een onderzoeksgestuurde aanpak (ISO 9241-210) begeleiden we de levenscyclus van foresight-studies en snelle prototyping tot marktklare UI-ontwerpen. Fysiek-Digitale Integratie: Met een dubbele achtergrond in Industrieel Ontwerp en UX ontwerpen we Product-Service Systemen (PSS) waarbij hardware en software harmonieus samenwerken. Uw Partner voor Impact: Of we nu teams coachen om de ontwerpmaturiteit te verhogen of belangrijks redesigns leiden, we richten ons op gebruikersgerichte excellentie en technische haalbaarheid. Onze kwaliteit wordt gevalideerd door de German Design Award en de Good Design Award. Definieer het „Waarom” achter uw product. Bezoek www.whydesign.works. 2 mensen in hun team
Spreekt Engels, Duits
3 projecten in hun portfolioSortlist lid sinds 2024
Opgericht in 2013
5 awards gewonnen5/5
Diensten
6 diensten aangeboden door whyDesign
Beschrijving Bridging hardware and screen experience - Digital Product Innovation & IoT (Physical-Digital) Whydesign specializes in Product-Service Systems (PSS). We design the interaction between physical products (IoT/sensors) and digital interfaces. With experience working for global market leaders such as Bayer (MagicTrap), we guide you from the initial vision to a market-ready ecosystem. We ensure that the user experience begins with the hardware and ends perfectly in the app—holistic, functional, and award-winning.Skills in Innovatie (11) Product DesignProduct Branding3D DesignInnovation ConsultingApp DesigningInnovation ManagementDisruptive InnovationDesign InnovationCutting Edge TechnologyCustomer Pains Discovery+1Project in Innovatie (1) Klant in Innovatie (1) N/AConsumer Electronics | national
Meer informatie over InnovatieBeschrijving We make complexity manageable - UX/UI Design for Complex B2B Systems & SaaS Designing data-intensive applications is our core expertise. We translate complex business logic, multi-step workflows, and comprehensive dashboards into intuitive user interfaces. Whether it’s a risk management platform, an analytics tool, or a back-office system, we optimize the efficiency of your “power users” and reduce error rates through precise information architecture. We don’t deliver superficial designs, but rather functional solutions that sustainably improve your customers’ daily work.Skills in Ergonomie (UX / UI) (23) UX DesignUI DesignUsability TestingMobile App DesignUser ResearchUser TestingUX ResearchCustomer Journey MappingMobile App UI DesignUser Experience+13Projecten in Ergonomie (UX / UI) (3) Review in Ergonomie (UX / UI) (1) Fabian BornKlanten in Ergonomie (UX / UI) (3) Telekom AGTelecommunicatie | localweinor GmbH Co. KGArchitectuur & Planning | internationalN/AConsumer Electronics | national
Meer informatie over Ergonomie (UX / UI)Beschrijving Informed decisions instead of design guesswork - Strategic UX Research & Discovery We minimize your market risk through systematic analysis in accordance with DIN EN ISO 9241-210. Before a single line of code is written, we validate your product ideas through qualitative interviews, shadowing, and usability tests. We identify “white spaces” and unmet user needs to develop a product strategy based on real data. This allows you to invest your budget precisely in features that your users truly need.Skills in Marktonderzoek (14) User TestingUser JourneyUX ResearchA/B TestingMarketing ResearchTesting ServicesData AnalysisQA TestingBeta TestingInterface Testing+4Projecten in Marktonderzoek (2) Klanten in Marktonderzoek (2) Telekom AGTelecommunicatie | localN/AConsumer Electronics | national
Meer informatie over MarktonderzoekBeschrijving Scalability and consistency for global brands - Design System & Design Ops We build the “source of truth” for your digital product portfolio. We develop modular, token-based design systems in Figma that integrate seamlessly with development (e.g., React, Angular, Bootstrap). This eliminates redundant design decisions and significantly shortens time-to-market. Our focus is on technical feasibility and a clean handoff, ensuring your branding remains consistent across all platforms.Skills in Branding & Positionering (17) Brand DevelopmentBrand ManagementBranded ContentBrand ExperienceDesign OpsDesign SystemCorporate Identity DesignBrand CreationLoyalty ManagementBrand Guidelines+7Project in Branding & Positionering (1) Klant in Branding & Positionering (1) N/AConsumer Electronics | national
Meer informatie over Branding & PositioneringBeschrijving Geen beschrijving opgegeven voor deze service.
Project in Ontwerp (1) Klant in Ontwerp (1) weinor GmbH Co. KGArchitectuur & Planning | international
Meer informatie over OntwerpBeschrijving Geen beschrijving opgegeven voor deze service.
Project in Web Applicatie (1) Klant in Web Applicatie (1) weinor GmbH Co. KGArchitectuur & Planning | international
Meer informatie over Web Applicatie
Team
2 leden in whyDesign's team
VerhaalWhydesign.works is a high-end design collective led by Marcel Oelschläger. We bridge the gap between physical products and digital ecosystems for global leaders like Bayer and ABB. Our team blends 15+ years of UX expertise with strategic innovation to transform complex data into award-winning B2B experiences.
Prijzen
whyDesign heeft 5 awards gewonnen
Kölner Design Preis (special mention)2015-12-01
German Brand Award2018-11-01Excellence in Brand Strategy, Management and CreationBrand Creation – Business Model & Product Innovation
German Innovation Award2018-11-01Excellence in Business to Business Information Technologies
Good Design2018-12-01INSTALLATION/VIDEO 2018
Reviews
1 reviews voor whyDesign
5/5
(1 reviews)
FB
Fabian BornProduct Manager bij Bayer AG
ServiceErgonomie (UX / UI)
SectorFarmaceuten & Biotech
Team10001 - 10002
why Design is an exceptionally versatile and highly professional agency. They work very proactively, think strategically, and consistently delivers beyond expectations. Their rare and outstanding skill set spans UI/UX, 3D and product design through to print, branding, trade fairs, and social media. They are absolutely reliable and consistently meets deadlines, with a strong instinct for customers, products, and markets. His creative innovation mindset is particularly noteworthy.
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Contact
Contact gegevens van whyDesign
Details
- Hoofdkantoorwhy design, Sömmeringstraße, Ehrenfeld, Germany