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These days Antwerpen, België

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These Days Y&R - an integrated, multidisciplinary communication agency, digital at heart. Interactivity is the solid backbone of our solutions, reinforced by the right media mix across all channels (radio, print, film, ambient, POS, websites, blogs, games, mobile media,...). As much as we are strategic and creative (and award winning) thinkers, we are also extremely result-driven. Our office in Antwerp is a multicultural breeding ground for the talents of over 135 passionate communication afficionado’s (with backgrounds in advertising agencies, new media, design, video,…). Together we serve an impressive range of national and international clients, from mobile phones to bananas. We are active in the Benelux and on the international market and thanks to the Young & Rubicam Group network we have access to more than 85 local agencies in as many countries. Besides our BrandAssetTM Valuator tool, we have several distinctive tools for CRM, social media, advanced analytics and campaign management.

We are part of the global WPP-Network, leaders in Advertising, Digital, Relationship Marketing.

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Diensten

2 diensten aangeboden door These days

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  • Beschrijving

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  • Beschrijving
    Strategic communication planning Website and digital marketing Strategy planning and training Research Information Hotline Relationship marketing Strategic planning Customer Intelligence Database marketing CRM marketing Channel planning Brand design and consultancy
    Projecten in Digital Strategy (2)
    Telenet - GAME OF THRONES - Digital Strategy
    Telenet - Game of Thrones - Digital Strategy
    Klanten in Digital Strategy (2)
    TelenetMedia | national
    TelenetMedia | national

    Meer informatie over Digital Strategy

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Portfolio

4 projecten uitgevoerd door These days

Telenet - GAME OF THRONES
Telenet - GAME OF THRONES

Project gemaakt voor Telenet in de Media industrie voor een B2C publiek.Rio, Telenet’s pay-TV channel, suffered from the perception that their subscribers discover TV series much later than the rest of the world. In fact, Rio is often the first to air international series and movies. We needed to establish the channel as the best way to view content, competing with other pay-TV channels as well as illegal downloading. The new GoT season was the perfect opportunity to prove Rio is the fastest way to premium content. During the widely-anticipated online debut of the trailer, the image changed to a live stream of an empty theatre. The first 50 fans entering the theatre could claim their throne and get much more than the trailer: they could see the world premiere of the new episode. This campaign was quickly picked up in newspapers, on radio and social media. It established Rio as the fastest way to exclusive content.

Digital Strategy
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DEVOS LEMMENS Long term brand strategy
DEVOS LEMMENS Long term brand strategy

Project gemaakt voor Campbell's in de Voedsel industrie voor een B2C publiek.In 2003, Campbell´s asked for our help to make their sauce brand, Devos Lemmens, a genuine love brand. And to put the brand's authenticity and fun right back in the spotlight. We chose radio as the foundation for the brand. This medium could be activated quickly at barbecue moments, when sauces are used liberally and the social brand experience ´pleasure at the table´ plays a central role. The lead characters in the spots are Devos & Lemmens, 2 happy friends. Each radio spot contains humorous dialogues and a recognisable dialect. On likeability, the spots earn 6.8 compared to 6.1 of the market, on memorability 62% compared to 43%, and on attribution score 81% compared to 40%. The long term vision and strategy resulted in the radio saga winning an industry-awarded Effie Award.

Branding & Positionering
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LONG TERM BRAND STRATEGY
LONG TERM BRAND STRATEGY

Project gemaakt voor Devos Lemmens in de Voedsel industrie voor een B2C publiek. We chose radio as the foundation for the brand. This medium could be activated quickly at barbecue moments, when sauces are used liberally and the social brand experience ´pleasure at the table´ plays a central role. The lead characters in the spots are Devos & Lemmens, 2 happy friends. Each radio spot contains humorous dialogues and a recognisable dialect. On likeability, the spots earn 6.8 compared to 6.1 of the market, on memorability 62% compared to 43%, and on attribution score 81% compared to 40%. The long term vision and strategy resulted in the radio saga winning an industry-awarded Effie Award.

Social media
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Telenet - Game of Thrones
Telenet - Game of Thrones

Project gemaakt voor Telenet in de Media industrie voor een B2C publiek.Rio, Telenet’s pay-TV channel, suffered from the perception that their subscribers discover TV series much later than the rest of the world. In fact, Rio is often the first to air international series and movies. We needed to establish the channel as the best way to view content, competing with other pay-TV channels as well as illegal downloading.The new GoT season was the perfect opportunity to prove Rio is the fastest way to premium content. During the widely-anticipated online debut of the trailer, the image changed to a live stream of an empty theatre. The first 50 fans entering the theatre could claim their throne and get much more than the trailer: they could see the world premiere of the new episode. This campaign was quickly picked up in newspapers, on radio and social media. It established Rio as the fastest way to exclusive content.

Digital Strategy
Meer lezen
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  • HoofdkantoorGeneraal Lemanstraat 47 2018 Antwerpen, België